Pinterest Marketing 101 - Amberly Rundell
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This document provides an overview of using Pinterest for marketing purposes. It begins with introducing Pinterest and its growing user base. It then discusses how businesses can benefit from using Pinterest to build traffic, promote specials/events, find new customers, engage existing customers, and improve SEO. The document provides tips on setting up a Pinterest account, creating boards, pinning content, and using hashtags and captions. It concludes with 10 tips for getting more followers, such as linking your Pinterest page from other social profiles and websites, posting original pins, and engaging with other users.
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Pinterest Marketing 101 - Amberly Rundell
- 1. Pinterest Marketing 101 Amberly Rundell, SEO & Social Media Specialist
- 2. Today’s Slides #giveaway #SWAG #Free Slides will be available after the webinar.
- 3. Your Host Amberly Rundell SEO & Social Media Specialist, Mannix Marketing Arundell@mannixmarketing.com
- 4. Mannix Marketing Mannix Marketing is a full-service internet marketing company that helps businesses "Get You Found" online! Our team provides website design, mobile marketing, SEO and social media marketing services. www.mannixmarketing.com
- 6. We’re living in a Social Media Revolution…. http://www.youtube.com/watch?v=XH1WQB1gZs8
- 7. Today’s Agenda 1. What is Pinterest? 2. Benefits of Using Pinterest for Businesses 3. How to Set up an Account 4. Top 10 Tips & Tricks 5. Top 10 Ways To Get More Followers 6. Q&A
- 8. From a scale of 1-10, how well do you know Pinterest?
- 9. Pinterest is one of the fastest growing sites in history!
- 10. 85 million people log on to Pinterest every month.
- 12. What is Pinterest? www.youtube.com/watch?v=oJzD4vF5dFA
- 13. Pinterest for Personal Pinterest is a photo sharing website where users can collect and share images of things they love on web!
- 15. “Whether you offer a product or service, you can use Pinterest to build website traffic!”
- 18. Pinterest for Services Tip: Go to Google and search for “Pinterest + your niche” for ideas. Ex: “Pinterest dentists”, “Pinterest bed and breakfasts”, “Pinterest bathing suits,” etc.
- 19. Benefits of Using Pinterest
- 20. Melanie Duncan
- 21. Benefits of Pinterest FACTS • People like brands MORE after viewing their Pinterest page. • People are more likely to purchase after viewing a Pinterest page.
- 22. Benefits of Pinterest Go Viral with Pinterest
- 23. Benefits of Pinterest Spy on Competitors Boost your website traffic Promote Specials or Events Find new Customers Engage with Current Customers Stay on TOP of mind awareness Improve your SEO Free Marketing Have other people do your marketing for you by going viral!!!**
- 25. Seohatch.com Fact: Pinterest has sent more referral traffic to websites then Youtube, Google+ and Facebook combined!
- 26. Case Studies Case Studies: http://business.pinterest.com/stories/
- 27. Let’s Set Up Your Account!
- 28. How To Set Up Your Account Step 1: Visit http://business.pinterest.com/
- 29. Tip: Remember to add your keywords and location in your About section. Ex: “Wedding photographer Lake George”
- 30. *Use product/service keywords and location in your profile description.
- 33. Create a Board
- 34. Create a Board
- 35. How to Pin? There are 3 ways to pin: 1. Click on Add Pin 2. Search for other pins and “repin” 3. Use the Pin it button
- 36. Add a Pin
- 37. Tips - Pin it Button
- 38. The “Pin It” button in your toolbar attaches the website link to your pin.
- 39. What to Pin?
- 40. What to Pin? Focus on Original Content Products Services Before & After Photos (Hair dressers, trainers, home improvements, websites, etc.) Brochures Videos “Behind the Scenes” (Ex: How your products are made, your office, employees, etc.) Screen shots of your blog posts Infrographics – Statistics within your industry Instructographics – HOW TO info graphics. Other pins from businesses in your area Events going on in your area Testimonials
- 41. Think about your customers, their lifestyle, and what they’d be interested in.
- 42. Target Customer: Brides-to-be, event planners, etc. Interested In?: Flowers, Cakes, Centerpieces, Dresses, etc.
- 43. Post pins of the experience
- 45. 30 Pin Ideas for Hotels http://bit.ly/XGca1W
- 46. Pin Checklists Use keywords in your profile description. (Location, products, etc.) Melanie Duncan
- 47. Free Photos http://blog.mannixmarketing.com/stock-photography-tips/
- 48. Pinning Tips & Tricks
- 49. Clever Captions
- 50. Use keywords in your pins.
- 51. Link Anywhere You Want Where can you link to: Website Events Blog posts Email Opt-in pages Product pages YouTube channel Facebook Page
- 53. Edit Photos Like a Pro! www.picmonkey.com
- 54. Pin Infographics
- 55. Pin Infographics www.infogr.am
- 56. Pin Videos Use keywords in your profile description. (Location, products, etc.)
- 57. Pin Tutorials Use keywords in your profile description. (Location, products, etc.)
- 58. Add Text to Images Melanie Duncan
- 59. Add Text to Images Use keywords in your profile description. (Location, products, etc.) Melanie Duncan
- 60. Use the @ symbol Tag people in your pins with the “@” symbol.
- 61. Get the App Download the free Pinterest app on your iPhone or iPad
- 62. Tips & Tricks Post Videos to demonstrate the value of what your products can do. Tip: To pin videos, click the “pin it” button when your on a YouTube video you like.
- 63. Add the Price to Your Pin
- 64. 10 Tips To Get More Followers
- 65. Tip #1: Direct your Facebook fans to your Pinterest page.
- 66. Tip #2: Add links in your email signature Tip: If you don’t know how to add icons to your email signature, Google “How to add social media icons to (Outlook/Gmail/AOL) email signature” for instructions.
- 67. Tip 3: Add links on your website homepage
- 68. Tip #4: Add a Pinterest app to your Facebook page (It’s free!) www.woobox.com/pinterest
- 69. Tip 5: Add your social media sites to all of your marketing materials. Business Cards Brochures Newspaper Ads
- 70. Tip 6: Like, comment and re-pin others pins
- 71. Tip # 7: Including keywords and location in your description will help you get found in the search engines.
- 72. Tip #8: Add your links in your About section on other sites
- 73. Tip #9: Connect Pinterest with your other social media sites
- 74. Tip #10: Add the Pin it widget to your blog posts and under website images Advanced Call us at (518) 743-9424 if you need help doing this!
- 75. How To Get More Followers on Pinterest Add Pinterest icon and link in your email signature Add Pinterest icon to your website Add Pin it Button on your website, blog posts, etc. Add links on your Facebook page Add the Pinterest App on your Facebook page. (www.woobox.com/pinterest) Post ORIGINAL PINS Add to your marketing materials (business cards, brochures, media ads, etc.) Word of mouth Like, repin and comment on others peoples pins
- 76. How To Get More Followers
- 79. M2Con www.mannixmarketing.com/m2con
- 80. Got Questions? I’ve Got Answers! Q&A
- 81. Thank you! Have a question? Feel free to email me at Arundell@mannixmarketing.com
Notas do Editor
- Pinterest is the fastest growing site to date.
- Pinterest is the fastest growing site to date. Millions of people are going ton Pinterest for inspiration on what to buy.
- http://pinterest.com/pin/52284045644000620/
- http://pinterest.com/pin/52284045644000620/
- http://pinterest.com/pin/52284045644000620/
- Pinterest is the fastest growing site to date.
- Research shows that people like brands MORE after viewing their Pinterest page. There was an incredible research study and it shows that after participants viewed a brands page it improved there opinion and they were also more likely to purchase something from the brand. So we can look at it like a warming up process.
- Research shows that people like brands MORE after viewing their Pinterest page. There was an incredible research study and it shows that after participants viewed a brands page it improved there opinion and they were also more likely to purchase something from the brand. So we can look at it like a warming up process.
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- KW-friendly Board Title that is also imaginative and relevant to your target marketOptimize the description on each board- good for user-experience (setting the tone), and KWsLinks to brand website and other websites: mixture is key here- don’t focus on self-promotion.
- http://pinterest.com/pin/52284045644000620/
- http://pinterest.com/pin/52284045644000620/
- http://pinterest.com/pin/52284045644000620/
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- STAT: 27 Million pieces of content are shared each day (according to AOL and Nielsen research conducted in 2011)Content is King- content is what we share, like, and react to… create powerful content and engagement is sure to follow!
- STAT: 27 Million pieces of content are shared each day (according to AOL and Nielsen research conducted in 2011)Content is King- content is what we share, like, and react to… create powerful content and engagement is sure to follow!
- Whole Foods Boards: (1) Link to the website! (2) Link to Twitter to boost Followers (3) Include location to help show up in geo-searches (i.e. Design New York for home designers)
- The “Liking” process is a cycle, where the page must attract (visitors), engage (visitors), and generate (likes). Have The Circle of Life song play when this slide starts?*Awareness is the first step in the process of generating “Likes” (people need to know about your page, cause, organization, before they decide to “Like” your content)
- Pinterest is the fastest growing site to date.