The Most Important Parts of Your Website in 2015 and Beyond

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Find out the most important parts of every website in 2015 and beyond! Does your homepage provide immediate answers? Do you have a mobile-friendly responsive website? Are you showing your people on your website?

Marketing

The Most Important Parts
of Your Website
in 2015 and Beyond
Jeremy Abel

1. Answers
2. Educational Content
3. Visuals
4. Mobile-Optimized
5. Faster
6. Social Proof
7. People

1. Answers on Your Home Page
1. Problems you solve

Answers on Your Home Page
1. Problems you solve
2. Navigation

Answers on Your Home Page
1. Problems you solve
2. Navigation
3. Calls-to-Action
4. Contact Info

60%of the buying process is
complete BEFORE
buyers contact a salesperson

Educate People Through…
• Website pages
• Blog articles
• eBooks
• Videos

Appeal to Your Visual Learners
• Images
• Videos
• Virtual Tours
• Charts / Graphics

hours
This is the amount of time Americans
spend on their smartphone each
day.

Major Google Announcements
1. Google’s Mobile Ranking Update (April
2015): Rewards mobile-friendly websites
2. Searcher Behavior (May 2015): More
searches on Mobile than on Desktop

Mobile-Friendly Responsive
1. Is the text copy legible?
2. Is there enough spacing between links?
3. Is the navigation user-friendly?
4. Do you have Click-to-Call?

Find out if your website is mobile-
friendly today:
https://www.google.com/webmasters/tools/mobile-friendly/

seconds
The amount of time people said they
would wait for a website to load before
leaving (reported back in 2011).

Don’t make people
feel like this when
they’re trying to
access your website.

Page
Load Speed
Before
CDN
After
CDN
4.78 sec.
2.87 sec.

Drawbacks of Sliders on Home Page
• Takes more time to load
o Massive images
o Many images
• People don’t typically wait around

Speed Up Your Website
• Content Delivery Network (CDN)
• Replace Slideshows and/or
• Image Optimization

How would you feel if I told you I can help
you get found online and get more leads?
How would you feel if someone else told
you that I can help you get found online and
get more leads?
That feeling of greater certainty you get
from the second scenario is a result of
“social proof.”

• Reviews
• Testimonials
• Case Studies
Stories

79%of people trust online reviews
as much as
personal recommendations

3 Ways to Get More Reviews
1. Immediate follow-up (moment of
Reciprocity)
2. Email (with instructions)
3. Mini-interview

Social Proof
• Trust symbols
• Case Studies, Reviews, Stories
o Use images and video
o Co-author case studies with your customers

Humanize Your Website
• Meet the Team
• Bios
• Blog Articles
• Videos

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The Most Important Parts of Your Website in 2015 and Beyond

1. The Most Important Parts of Your Website in 2015 and Beyond Jeremy Abel

2. 1. Answers 2. Educational Content 3. Visuals 4. Mobile-Optimized 5. Faster 6. Social Proof 7. People

3. 1. Answers on Your Home Page 1. Problems you solve

5. Answers on Your Home Page 1. Problems you solve 2. Navigation

7. Answers on Your Home Page 1. Problems you solve 2. Navigation 3. Calls-to-Action 4. Contact Info

9. 2. Educational Content

10. 60%of the buying process is complete BEFORE buyers contact a salesperson

11.

12.

13. Educate People Through… • Website pages • Blog articles • eBooks • Videos

14.

15. Some People are Visual Learners

16.

17.

18. Appeal to Your Visual Learners • Images • Videos • Virtual Tours • Charts / Graphics

19. hours This is the amount of time Americans spend on their smartphone each day.

20. 4. Mobile-Friendly

21. Major Google Announcements 1. Google’s Mobile Ranking Update (April 2015): Rewards mobile-friendly websites 2. Searcher Behavior (May 2015): More searches on Mobile than on Desktop

22. Responsive Website

23.

24. Mobile-Friendly Responsive 1. Is the text copy legible? 2. Is there enough spacing between links? 3. Is the navigation user-friendly? 4. Do you have Click-to-Call?

25. Find out if your website is mobile- friendly today: https://www.google.com/webmasters/tools/mobile-friendly/

26. seconds The amount of time people said they would wait for a website to load before leaving (reported back in 2011).

27. Don’t make people feel like this when they’re trying to access your website.

28. 5. Faster

29. Content Delivery Network (CDN)

30.

31. Page Load Speed Before CDN After CDN 4.78 sec. 2.87 sec.

32. Drawbacks of Sliders on Home Page • Takes more time to load o Massive images o Many images • People don’t typically wait around

33. Speed Up Your Website • Content Delivery Network (CDN) • Replace Slideshows and/or • Image Optimization

34. How would you feel if I told you I can help you get found online and get more leads? How would you feel if someone else told you that I can help you get found online and get more leads? That feeling of greater certainty you get from the second scenario is a result of “social proof.”

35. 6. Social Proof

36. • TripAdvisor “Certificate of Excellence” • Angie’s List Awards • BBB logo • Inc. 5000 logo Trust Symbols

37. • Reviews • Testimonials • Case Studies Stories

38. 79%of people trust online reviews as much as personal recommendations

39. 3 Ways to Get More Reviews 1. Immediate follow-up (moment of Reciprocity) 2. Email (with instructions) 3. Mini-interview

40. Social Proof • Trust symbols • Case Studies, Reviews, Stories o Use images and video o Co-author case studies with your customers

41. 7. People

42.

43.

44.

45. Humanize Your Website • Meet the Team • Bios • Blog Articles • Videos

Notas do Editor

http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page
http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782
http://www.slideshare.net/Gomez_Inc/2011-mobile-survey-what-users-want-from-mobile
Stories- in form of Reviews, Testimonials, and Case Studies
http://searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565

The Most Important Parts of Your Website in 2015 and Beyond

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