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The Most Important Parts
of Your Website
in 2015 and Beyond
Jeremy Abel
1. Answers
2. Educational Content
3. Visuals
4. Mobile-Optimized
5. Faster
6. Social Proof
7. People
1. Answers on Your Home Page
1. Problems you solve
Answers on Your Home Page
1. Problems you solve
2. Navigation
Answers on Your Home Page
1. Problems you solve
2. Navigation
3. Calls-to-Action
4. Contact Info
2. Educational Content
60%of the buying process is
complete BEFORE
buyers contact a salesperson
Educate People Through…
• Website pages
• Blog articles
• eBooks
• Videos
Some People are
Visual Learners
Appeal to Your Visual Learners
• Images
• Videos
• Virtual Tours
• Charts / Graphics
hours
This is the amount of time Americans
spend on their smartphone each
day.
4. Mobile-Friendly
Major Google Announcements
1. Google’s Mobile Ranking Update (April
2015): Rewards mobile-friendly websites
2. Searcher Be...
Responsive Website
Mobile-Friendly Responsive
1. Is the text copy legible?
2. Is there enough spacing between links?
3. Is the navigation use...
Find out if your website is mobile-
friendly today:
https://www.google.com/webmasters/tools/mobile-friendly/
seconds
The amount of time people said they
would wait for a website to load before
leaving (reported back in 2011).
Don’t make people
feel like this when
they’re trying to
access your website.
5. Faster
Content Delivery Network (CDN)
Page
Load Speed
Before
CDN
After
CDN
4.78 sec.
2.87 sec.
Drawbacks of Sliders on Home Page
• Takes more time to load
o Massive images
o Many images
• People don’t typically wait a...
Speed Up Your Website
• Content Delivery Network (CDN)
• Replace Slideshows and/or
• Image Optimization
How would you feel if I told you I can help
you get found online and get more leads?
How would you feel if someone else to...
6. Social Proof
• TripAdvisor “Certificate of Excellence”
• Angie’s List Awards
• BBB logo
• Inc. 5000 logo
Trust Symbols
• Reviews
• Testimonials
• Case Studies
Stories
79%of people trust online reviews
as much as
personal recommendations
3 Ways to Get More Reviews
1. Immediate follow-up (moment of
Reciprocity)
2. Email (with instructions)
3. Mini-interview
Social Proof
• Trust symbols
• Case Studies, Reviews, Stories
o Use images and video
o Co-author case studies with your cu...
7. People
Humanize Your Website
• Meet the Team
• Bios
• Blog Articles
• Videos
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
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The Most Important Parts of Your Website in 2015 and Beyond

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Find out the most important parts of every website in 2015 and beyond! Does your homepage provide immediate answers? Do you have a mobile-friendly responsive website? Are you showing your people on your website?

Publicada em: Marketing
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The Most Important Parts of Your Website in 2015 and Beyond

  1. 1. The Most Important Parts of Your Website in 2015 and Beyond Jeremy Abel
  2. 2. 1. Answers 2. Educational Content 3. Visuals 4. Mobile-Optimized 5. Faster 6. Social Proof 7. People
  3. 3. 1. Answers on Your Home Page 1. Problems you solve
  4. 4. Answers on Your Home Page 1. Problems you solve 2. Navigation
  5. 5. Answers on Your Home Page 1. Problems you solve 2. Navigation 3. Calls-to-Action 4. Contact Info
  6. 6. 2. Educational Content
  7. 7. 60%of the buying process is complete BEFORE buyers contact a salesperson
  8. 8. Educate People Through… • Website pages • Blog articles • eBooks • Videos
  9. 9. Some People are Visual Learners
  10. 10. Appeal to Your Visual Learners • Images • Videos • Virtual Tours • Charts / Graphics
  11. 11. hours This is the amount of time Americans spend on their smartphone each day.
  12. 12. 4. Mobile-Friendly
  13. 13. Major Google Announcements 1. Google’s Mobile Ranking Update (April 2015): Rewards mobile-friendly websites 2. Searcher Behavior (May 2015): More searches on Mobile than on Desktop
  14. 14. Responsive Website
  15. 15. Mobile-Friendly Responsive 1. Is the text copy legible? 2. Is there enough spacing between links? 3. Is the navigation user-friendly? 4. Do you have Click-to-Call?
  16. 16. Find out if your website is mobile- friendly today: https://www.google.com/webmasters/tools/mobile-friendly/
  17. 17. seconds The amount of time people said they would wait for a website to load before leaving (reported back in 2011).
  18. 18. Don’t make people feel like this when they’re trying to access your website.
  19. 19. 5. Faster
  20. 20. Content Delivery Network (CDN)
  21. 21. Page Load Speed Before CDN After CDN 4.78 sec. 2.87 sec.
  22. 22. Drawbacks of Sliders on Home Page • Takes more time to load o Massive images o Many images • People don’t typically wait around
  23. 23. Speed Up Your Website • Content Delivery Network (CDN) • Replace Slideshows and/or • Image Optimization
  24. 24. How would you feel if I told you I can help you get found online and get more leads? How would you feel if someone else told you that I can help you get found online and get more leads? That feeling of greater certainty you get from the second scenario is a result of “social proof.”
  25. 25. 6. Social Proof
  26. 26. • TripAdvisor “Certificate of Excellence” • Angie’s List Awards • BBB logo • Inc. 5000 logo Trust Symbols
  27. 27. • Reviews • Testimonials • Case Studies Stories
  28. 28. 79%of people trust online reviews as much as personal recommendations
  29. 29. 3 Ways to Get More Reviews 1. Immediate follow-up (moment of Reciprocity) 2. Email (with instructions) 3. Mini-interview
  30. 30. Social Proof • Trust symbols • Case Studies, Reviews, Stories o Use images and video o Co-author case studies with your customers
  31. 31. 7. People
  32. 32. Humanize Your Website • Meet the Team • Bios • Blog Articles • Videos

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