Design sprint- Step by Step guide.

1. Tuan Cao
Design Sprint
Tuan Cao
SP

2. Tuan Cao
/ introduction section
2
Design Sprint

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/ introduction section
3
Design Sprint
• From Google Venture
• Help Hundreds of Startup in GV
Portfolio test their ideas and build
products
• Used by innovative companies
outside of GV

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Under what condition
Design sprint is good
for?
• High Stakes
• Not enough time
• Stuck

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7. Tuan Cao
Design Sprint Kit

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Monday = Map
SP

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Sketch Map
• Identify Characters (customer, player)
• Start at the end
• Draw user journey, interaction with product
• Pessimistic Mode: Write questions/
challenges

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Ask Expert
• Expert talk about problem, and share their
experien (15 minutes)
• People listen and take notes
• Update the maps and long term goals

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How Might We?
• Take note and reframe to HMW format
• HMW: change from problem to
Opportunities

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How Might We? - Vote
• Everyone put the HMW on the wall
• Sort them into themes
• Each person 2 dots to vote
• Decider 4 dots
• Vote Silently

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Pick target
• Put HMW to the map
• Identify most interesting area, step,
customer
• Team can weight in
• Decider make the final call

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Tuesday
SP

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Lightning Demo
• Showcase great existing solutions, each 3
minutes
• One person demonstrate
• One person capture the good ideas

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Sketching
• Everyone Sketch out their own idea
• Following 4 Steps sketching exercises:
• Take notes (20 minutes)
• Write down good ideas
• Crazy 8: Sketch
• Sketch 3 part Storyboard

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Recruit customer for Friday test
• Put some one in charge
• Recruit from Facebook/Friends
• Screening suitable candidate

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Key Ideas
• Remix and improve. Every great invention is built on existing
idea
• Anyone can sketch Most solution sketches are just rectangles
and words
• Concrete beats abstract Use sketches to turn abstract ideas into
concrete solutions that can be assessed by others
• Work alone together. Group brainstorms don’t work. Instead,
give each person time to develop solutions on his or her own.

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Wednesday = Decide
SP

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Sticky Decisions
• Putting all the sketch on the walls and
review silently
• Vote on interesting sketch, 3 dots per
person
• Then choose cluster

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Sketches Critique
• Discuss each ideas for 3 minutes
• Ask Idea Owner, if anything missing,
why they did what they did.
• Let everyone choose (silently) their
favorite sketches, then all at once put
on sketches
• Decider pick 3 solutions

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Storyboard
• Draw a grid of 15 square/rectangles to
represent the complete storyboard
• Move Sketch to relevant sections
• Fill in details if needed, but resist new
idea
• Finished stories board should provide
enough detail for prototy (5 to 15
steps)

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Thursday = Prototype
SP

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Prototype Mindset
• Look like end product but not
functional
• Most product can be prototype
• Pick the right tools
• Digital: Keynotes, PowerPoint,
InVision
• Physical: Modify similar products,
3D printing, Lego, etc

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Divide and Conquer
• Makers: Designer or Engineers
• Stitcher: Good with integrating things
together, details-oriented
• Writer: write content for the product
• Assets collector: scour the web, existing
products, to find assets to help maker
• Interviewer: Write interview script and
prepare for Friday Interview

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Stitching together and Trial Run
• Stitching things togethers, go through all copy, details and interaction
• Then Do a trial run, final Bug fixing
•

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Key Ideas
• Prototype mindset You can prototype anything. Prototypes
are disposable. Build just enough to learn, but not more. The
prototype must appear real
• Goldilocks quality. Create a prototype with just enough
quality to evoke honest reactions from customers.Concrete
beats abstract

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Friday
SP

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Interview & Watch together
• Two Room
• Watch together and take notes
• Write down interesting finding
• Reaction of interviewee
•

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During interview
• 5-Acts Interview
• Some good tips for Interviewer:
• Make customer comfortable
• Ask Open-ended questions
• Curious, be fascinated
•

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After interview
• Stick up notes on whiteboard
• Quickly discuss interview, but avoid
drawing conclusion
•

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At the end of the day
• Look for patterns: read silently, write down patterns, label
(neutral, positive, negative)
• Wrap up: Review long term goals, questions and answers to
them
• Decide what to do after that: Build product? Kill it, or do a
follow up sprint

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Key Ideas
• Five is magic number: 5 interview should review 85% of
potential issues
• Watch together and learn together. Create a prototype with
just enough quality to evoke honest reactions from
customers.Concrete beats abstract

35. Tuan Cao
Tuan Cao
caomanhtuan85@gmail.com
Thank you