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7. David Smith - AXM
1. Finding the Finance Workshop - 16 May
2014
North West Fund for Digital & Creative
David Smith, Investment Director
2. STRUCTURE
• Introduction to the North West Fund for Digital and Creative
• Overview of Venture Capital
• How to approach a Venture Capitalist
3. NWF4D&C invests in digital, media and creative
businesses in the North West region
Example sub-sectors:
• Online Publishing
• Advertising and Marketing Services
• Music Distribution
• Video Content
• Gaming
• Software and IT Services
• Social Media
• Social Commerce
• Apps Development
• Consumer Data Analytics
• Convergent Technologies
• Hardware
• Telecoms
4. We are one of the most active tech investors in the UK
• To date we have invested £8.3m in 29 companies through a series of
initial and follow-on investments
"Of the venture capital investors making [technology] investments, the
busiest have been… the North West Fund” – Financial Times
Our initial investments range from £50,000 to £1.5m
5. The Team - AXM Venture Capital
The Team has significant experience in investing and managing
digital, media and creative investments.
Investment Managers
Fred
Mendelsohn
David
Smith
Joanne
Evans
Investment Committee
John
Handley
Simon
Levene
Ian
Livingstone
Shawn
Luetchens
Rupert
Wingate-Saul
7. • Provides high growth
businesses with finance
• In return for an
equity stake
VC finance
Founders
equity
Founders
equity
VC equity
Returns come in the long-term, usually from the sale of the company
Venture Capital
8. Venture Capitalists look for…
Strong
management
team
Proposition
with high
growth
potential
Potential exit
identified
A business plan which meets these criteria will attract
an investor’s attention
9. “It’s more than just the money…”
Leverage additional
finance
Enabling further
rounds
Refining and
developing the
business model
Business expertise
Introductions
Endorsement and
credibility
Discipline, corporate
governance and
process
10. Venture capitalists see a lot of companies; one
extreme example……
960 business
plans
Venrock
11. Venture capitalists see a lot of companies…
960 business
plans
292 in person
meetings
David Pakman – Partner at Venrock
13. Critical to understand a VC’s thought process…
• Strong management team
• High growth potential
• Potential exit
What can you demonstrate that addresses each point?
14. What can you show to validate your plan…
• Strong management team
• Doesn’t necessarily mean previous experience
• Must know the sector
• Non-exec support can be helpful
• We often provide assistance to help supplement teams
15. What can you show to validate your plan…
• High growth potential
• Significant market opportunity
• Clear unmet need
• Scalable
• Clear go-to-market strategy
• Differentiated from competitors
16. What can you show to validate your plan…
• Potential exit
• Potential acquirers and reasons for an acquisition
• Capital value created independently to the founders
• Continued long term growth prospects
• Presenting a strategic threat to incumbents