1. MM A N A M IA N A M I KK U W A M U R AU W A M U R A
96 Schermerhorn Street 9E, Brooklyn, New York 11201 | 917.582.4400 mkuwamurajp@yahoo.co.jp
QQ U A L I F I C A T I O N SU A L I F I C A T I O N S PP R O F I L ER O F I L E
Adept in leadership and management, global marketing strategic planning, collaborative teamwork, and business
processes; while performing various duties in fast-paced and demanding work environments. Known as a strategic
marketer, expert at thinking out-of-the box and forecasting future trends that lead to the development and marketing
of new products to become top seller. Equipped with excellent interpersonal skills in maintaining solid relationships
with various individuals from all levels and backgrounds. Articulate communicator with bilingual fluency in English
and Japanese.
AA R E A SR E A S O FO F EE X P E R T I S EX P E R T I S E
 Brand ManagementBrand Management  Market Data Analysis& Trend ForecastingMarket Data Analysis& Trend Forecasting
 New Product DevelopmentNew Product Development  Strategic Planning and ImplementationStrategic Planning and Implementation
 Problem Resolution and DecisionProblem Resolution and Decision  Marketing Program DevelopmentMarketing Program Development
 Budgeting and ForecastingBudgeting and Forecasting  Develop talentDevelop talent
PP R O F E S S I O N A LR O F E S S I O N A L
EE X P E R I E N C EX P E R I E N C E
Executive Director–Global Marketing Product Development, NARS
NEW YORK| SHISEIDO GROUP
2008 –Present
 Responsible for the development of short- and long-term global marketing product plans and strategies for
Francois NARS as well as its sales goals and vision based on global market analysis, and trend forecasting to
identified need gaps, and lead category constant double digit growth
 Initiate new products to maximize return on investment (ROI) through effective management of resources.
 Ensure continuous alignment of department cost with the allotted budget; as well as production of high-quality
products to strengthen brand image; as well as communication with all other departments for effective
launches.
 Develop talent and capabilities by leading team
 Establish and cultivate positive and productive working relationships with other departments and counter parts
of Shiseido America Team and sub contractors to build organizational structure.
Notable Accomplishments:
 Drove key efforts in implementing various initiatives with outstanding results including:
 Increase in sales by over 800% from 2009 within the categories of complexion, primer, and skincare.
 Achievement of 42.3% compound annual growth rate within the responsible category last 4 years.
 US complexion business penetration reached to 43.6% in 2016 from 5% in 2008.
 Leveraged industry expertise in creating the 2015 top selling concealer, Radiant Creamy Concealer within the
United States prestige market.
 Accomplishment in Asia/Pacific region - 60% of top 10 products are responsible categories (complexion, primer
and skincare)
 Created Award winning products in APAC region: Radiant Creamy concealer, All Day Luminous Weightless
Foundation, Velvet Matte Skin Tint SPF50
 Worked in collaboration with cross-functional teams to foster teamwork, which resulted in a low turnover rate
within the assigned team.
Freelance Consultant
2006–2007
 Offered consultation services to Japanese companies in their entry into the US product markets.
 Executed in-depth competitor and market trend analysis to identify client’s target customers and product
specifications.
Notable Accomplishments:
 Contributed key ideas on recycling and selling makeup tools, while building collaborative relationship with
consumers to obtain in-depth understanding on their needs both US and Japanese markets.
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2. MM A N A M IA N A M I KK U W A M U R AU W A M U R A
96 Schermerhorn Street 9E, Brooklyn, New York 11201 | 917.582.4400 mkuwamurajp@yahoo.co.jp
Director–Global Skincare Marketing | ESTEE LAUDER: NEW YORK
Manager–International Marketing | MAC: NEW YORK AND TOKYO 2001–2005
MAC
 Conducted strategic and competitive analyses to help drive Face / Skincare portfolio and product development
decisions such as shade extensions, new products, existing products reformulation and repackaging, and
product / shade phase-outs
 Collaborated with international affiliates to plan marketing calendars and launch investments in order to meet
business growth targets and to ensure markets’ needs were met; managed the daily communication of strategy
to international markets
 Led the negotiation of international pricing, ensuring conformity of any modifications with brand strategy.
 Spearheaded the development and execution of Japanese annual marketing and promotional plans.
ESTEE LAUDER
 Conceptualized and launched Asia-only product lines marketing plans and strategies including forecast
reviews, interaction with all functions such as training, packaging, public relations, regional sales, and legal
issues for company products such as Cyber White(brightening), Nutritious (Radiant Health); while closely
monitoring market trends to identify threats and/or risks.
Notable Accomplishments:
 Drove growth for the Face and Skincare categories in 50+ international markets, developing customized
marketing plans and markets with complex regulatory requirements
 Built and cultivated brand value and its products by planning and executing various marketing strategies for
international and Japan-affiliated markets.
 Acted as the driving force behind the successful launching and enhancement of a marketing strategy for within
Asian markets.
Marketing Manager – SHISEIDO AMERICA : NEW YORK, BEAUTE PRESTIGE INTERNATIONAL JAPON
NEW YORK & TOKYO | SHISEIDO GROUP
1994 - 2000
SHISEIDO AMERICA
 Planned and executed marketing promotional strategies, such as sampling program and holiday kits, and
reported evaluated results to senior management
 Developed marketing programs for UV White, Shiseido Elixir, and Whitess in the U.S.
 Develop marketing collaterals, and merchandising tools for on-going marketing programs as well as new
launches in collaboration with creative department for Shiseido America
 Monitored new product launch plans with functional groups to ensure timely launch within specified cost
objectives
BEAUTE PRESTIGE INTERNATIONAL JAPON
 Launched Parfums Jean Paul Gaultier, “Fragile”; Parfums Issey Miyake “Le Feu d’ Issey” in Japan
 Managed marketing calendar and controlled marketing related budget, and also conducted financial analysis for
each program under executive director’s supervision
 Researched and reported up-to-date local market needs
Notable Accomplishments:
 Brought double digit increase in Asian American distribution channel within 4 years of Shiseido America
EE D U C A T I O ND U C A T I O N
Master of Professional Science in Cosmetics and Fragrance: 2012, Honored by Brand
FASHION INSTITUTE OF TECHNOLOGY, NEW YORK CITY, NY
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3. MM A N A M IA N A M I KK U W A M U R AU W A M U R A
96 Schermerhorn Street 9E, Brooklyn, New York 11201 | 917.582.4400 mkuwamurajp@yahoo.co.jp
Bachelor of Arts in Communication: 1994, Graduated with Honors, Dean’s List
NEW YORK UNIVERSITY, NEW YORK CITY, NY
Licensed Esthetician: State of New York, CHRISTIAN VALMY ESTHETIC SCHOOL, NY
Licensed Cosmetologist: JAPAN, KANEBO COSMETOLOGY SCHOOL, CITY, JAPAN
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