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Lean Startups 
Tathagat Varma 
VP, Strategic Process Innovation 
[24]7 Innovation Labs
What is wrong here? 
Picture: hCp://www.news.com.au/travel/holiday-­‐‑ideas/inside-­‐‑china8217s-­‐‑ghost-­‐‑cities/story-­‐‑e6frfqd9-­‐‑1226716277487
“Build and they will 
come” is not a 
strategy, it’s a 
prayer. 
– Steve Blank
90% 
Tech Startups 
FAIL…!!!
2/3rd 
who succeed, drastically 
change their plans 
along the way!
Who are they?
Remember…
hCp://www.capgemini.com/blog/capping-­‐‑it-­‐‑off/2011/06/paving-­‐‑the-­‐‑path-­‐‑of-­‐‑scrum-­‐‑adoption-­‐‑2-­‐‑product-­‐‑people
hCp://steveblank.files.wordpress.com/2010/11/two-­‐‑assumptions.jpg
Problem with traditional 
product development model 
“In large companies, the mistakes just have 
additional zeroes in them” – Steve Blank 
From: Running Lean – Ash Maurya, The Startup Owners Manual – Steve Blank
A human institution designed to create a new product 
or service under conditions of extreme uncertainty. 
– Eric Ries
Traditional Approaches?
What’s Lean Startup? 
• Scientific approach to 
o build new product development 
o create and manage startups 
o get products to customers faster 
• The Lean Startup methodology has as a premise 
that every startup is a grand experiment that 
aCempts to answer a question. The question is 
not "ʺCan this product be built?"ʺ Instead, the 
questions are "ʺShould this product be built?"ʺ and 
"ʺCan we build a sustainable business around this 
set of products and services?"ʺ
Principles of Lean Startup 
1. Entrepreneurs are everywhere 
2. Entrepreneurship is management 
3. Validated Learning 
4. Innovation Accounting 
5. Build-­‐‑Measure-­‐‑Learn
Real-­‐‑life Example?
hCp://newentrepreneurship.nl/business-­‐‑model-­‐‑canvas/
hCp://torgronsund.com/wordpress/wp-­‐‑content/uploads/2011/04/Slide1.jpg
GET OUT OF THE BUILDING…
So, what is your product? 
From: Running Lean – Ash Maurya
Running Lean
What’s wrong?
hCp://headrush.typepad.com/creating_passionate_users/2005/06/ 
featuritis_vs_t.html
hCp://startitup.co/guides/376/mvp-­‐‑minimum-­‐‑viable-­‐‑product
Build-­‐‑Measure-­‐‑Learn Loop
Pivot 
Pivot: A change in 
STRATEGY 
without a change in 
VISION.
Isn’t that good old agile?
Hmm…but, it might not work 
at <my large company>!
Companies following 
Lean Startup… 
…
References 
• www.steveblank.com 
• hCp://theleanstartup.com/principles 
• hCp://blog.startupcompass.co/ 
• hCp://blogs.wsj.com/accelerators/2013/06/24/steve-­‐‑blank-­‐‑ 
the-­‐‑6-­‐‑types-­‐‑of-­‐‑startups-­‐‑2/ 
• Running Lean – Ash Maurya 
• The Startup Owners Manual – Steve Blank 
• Four Steps to Ephphany – Steve Blank 
• The Lean Startup – Eric Ries 
• hCp://www.nextbigwhat.com/groupon-­‐‑story-­‐‑297/ 
• hCp://blogs.hbr.org/2014/04/how-­‐‑ge-­‐‑applies-­‐‑lean-­‐‑startup-­‐‑ 
practices/ 
• hCp://www.businessweek.com/articles/2014-­‐‑08-­‐‑07/ge-­‐‑taps-­‐‑ 
lean-­‐‑startup-­‐‑ideas-­‐‑for-­‐‑faster-­‐‑cheaper-­‐‑product-­‐‑rollout

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