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1. Tactics forTactics for
DisruptionDisruption

2. Shifting the Rules of
Competition
Shifting the rules of competition is
concerned with actions that redefineredefine
the battlefield.the battlefield. By shifting the rules of
the game, the company creates new
opportunities to satisfy customers.

3. Shifting the Rules of
Competition
The company finds new ways of
satisfying customers that transformthat transform
the industrythe industry, such as adapting the
personal computer to serve the
mainframe computing industry or
inventing the disposable razor to
transform the market for standard
razors.

4. Signals
SignalsSignals — verbal announcements of
strategic intent — are important preludes
to more powerful actions. Signals can
stall the actions of competitorsstall the actions of competitors or
create uncertainty that erodes their will
to defend against attacks.

5. Signals
They can preannounce or fakepreannounce or fake
aggressive offensive movesaggressive offensive moves that alter
the behavior of competitors. Thus,
signals can be used to disrupt the status
quo and interactions between companies
and thereby create an advantage.

6. Simultaneous and sequential
strategic thrusts
Simultaneous and sequential strategic
thrusts are the use of a series of actions
designed to stun or confusestun or confuse
competitorscompetitors, disrupting the status quo
to create new advantages or erode those
of competitors.

7. Simultaneous and sequential
strategic thrusts
Whereas traditional strategic actions
have been treated one at a time,
actions in hypercompetitionactions in hypercompetition are used
in combinations that are difficult to
unravel and difficult to defend against.

8. Simultaneous and sequential
strategic thrusts
By manipulating competitors' reactions
using a series of simultaneous ora series of simultaneous or
sequential actionssequential actions, they result in the
initiating company's advantage.

9. Source of Reference:
Richard D’Aveni, Hypercompetition : Managing the
Dynamics of Strategic Maneuvering, Free Press.

10. Source of Reference:
Richard D’Aveni, Hypercompetition : Managing the
Dynamics of Strategic Maneuvering, Free Press.