I was invited to guest lecture on the "basics of blogging" to a Consumer Behavior class at Saint Michael's College in the fall of 2011. The students are required to blog and tweet all semester and for many this will be the first time using either social networking service. This presentation includes information that I think is essential for a new blogger to know and examples of blog posts that I believe will be helpful and inspirational for the students.

1. Blogging
Basics
#bb4smc
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2. Moi?
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3. Which blogs do you read?
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4. What is the point?
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5. What is the point?
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6. What is the point?
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7. What is the point?
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8. What is the point?
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9. What is the point?
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10. What is the point?
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11. What is the point?
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12. What is the point?
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13. What is the point?
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14. What is the point?
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15. What is the point?
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16. What is the point?
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17. What is the point?
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18. What is the point?
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19. What is the point?
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20. What do I need
to know?
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21. Have a point, a passion, a purpose
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22. Have a point, a passion, a purpose
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23. Have a point, a passion, a purpose
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24. Content is King
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25. Search Engine Optimization
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26. Build your Community
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27. Set Measurable Goals
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28. Now for a few
examples
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34. Don’t forget
Make a schedule...
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35. Don’t forget
Make a schedule...
and stick to it.
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36. Don’t forget
No one reads blogs...
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37. Don’t forget
No one reads blogs...
word for word.
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38. Don’t forget
Keep it clean...
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39. Don’t forget
Keep it clean...
in looks and content.
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40. Wednesday, September 21, 11

41. Blogs featured:
• http://smallhandsbigideas.com/
• http://www.twistimage.com/blog/
• http://sethgodin.typepad.com/seths_blog/2011/09/
mergingemerging.html
• http://www.marketingwithmallory.com
• http://www.ruelala.com/blog
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42. Favorite blogs
from the tweeters
• Liz Gross: http://www.agrowingtradition.com
• Nick DeNardis: http://www.thedieline.com and http://37signals.com/svn
• Tim Nekritz: http://www.unmarketing.com
• Joe Sabado: http://www.insidehighered.com/blogs/student_affairs_and_technology and
http://sawomentalktech.com/blog
• Michael Fienen: http://www.smashingmagazine.com
• Karlyn Morissette: http://www.chrisbrogan.com
• Lane Joplin: http://insidetimshead.wordpress.com
• Caroline Bright: http://www.thecollegeprepster.com
• Karine Joly: http://www.kaushik.net/avinash
• Ann Oleson: http://cooldata.wordpress.com
• Georgy Cohen: http://www.webinknow.com
• Susan T. Evans: http://annies-eats.com
• Eric Stoller: http://kottke.org
• Alaina Wiens: http://www.tomandlorenzo.com/
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43. Photo credits
• http://www.flickr.com/photos/kunel/167783571/
• http://www.flickr.com/photos/laughingsquid/108474388/
• http://www.flickr.com/photos/barnett/2836828090/sizes/m/in/photostream/
• http://www.flickr.com/photos/cambodia4kidsorg/260004685/
• http://www.youtube.com/watch?v=91Vcwr8-JhM (video)
• http://www.flickr.com/photos/godserv/4517248920
• http://www.flickr.com/photos/harry_nl/5249015253
• http://www.thesocialcraft.com/wp-content/uploads/2010/02/
community-7127023.jpg
• http://www.flickr.com/photos/mytudut/5208476408
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