2. FUNCTION…. ?
Function means an activity that is natural to or the purpose of a
person or thing.
• Purpose
• Task
• Role
• Work
• Here we shall discuss the Purpose/task/role of Mass Communication
and Mass Media
Relationship of Mass Comm.& Mass Media?
4. Information
Dissemination of Information is the major function of Mass
Media.
• Information provided by mass media can be opinionated,
objective, subjective, primary and secondary.
• Lets the audience knows about the happening around them.
• Information mostly disseminates through Print and Electronic
Media.
5. Education
• Media Provides information and education side by side.
• It provides education in different subjects to people of all levels.
• Educate people directly or indirectly.
• Dramas, documentaries, Films and many other programs to
educate the people
6. Entertainment
• Entertainment is a form of activity that holds the attention and
interest of an audience or gives pleasure and delight. ... An
important aspect of entertainment is the audience, which turns
a private recreation or leisure activity into entertainment.
• An important function of the mass media is the entertainment.
• It makes audience leisure time more enjoyable
7. Opinion Formation
• Opinion formation and innovation diffusion have gained lots of
attention in the last decade due to its application in social and
political science.
• Opinion formation through different leaders and key players.
8. Development
• The process in which someone or something grows or changes
and becomes more advanced
Physical development ( no relation with media)
• Mental development
• Development in infrastructure
