Defining "human centric" should find a basis in how people experience their efforts to "be and do" , but moreso, why they do. With that, we can see the way to understand the outcomes of investments primarily in human terms.

1. Human-Centric ROI
People, Priorities and Prospects

2. Psyche Logic
Putting human issues at a central position in areas such as industry and policy is usually an
expectation we place on government. But due to the influence of asset management on
investments, human centricity must often (and especially aside of government) be pursued
as a strategic project instead of as a presumption of ordinary business.
Whatever the means and methods chosen for the pursuit, the “human” factor is most
likely to be identified in a psychological perspective.
Using the technique developed for and supported with the eXie personal knowledge
manager solution, an initial cloud of ideas and questions about the human concern (see
next page) is examined to find groupings of thematic meanings to arrange in a frame of
reference.
In this case, we found two main lines of thought about the “human” side of experience:
• Autonomy and Responsibilities: what do people want to be and do
• Conditions and Opportunities: under what circumstances can they feel and act that way

3. A Researcher’s Inquiry
[Questions by Daniel Egger, author, Future Value Generation]
• How do we perceive the freedom of technological progress and experimentation as a driver of new ideas AND how agile are we
to respond to it? Who will lag behind? Why?
• Time investment. What will we do with our time and how much do we need for our economic activities (not job). What will we do
with the rest of it? Does our time investment create emotional and economic balance in our lives?
• What are those economic activities that guarantee "survival"?
• How can we increase overall welfare that allows the definition of polices for general minimal income? Strive we to a culture
connected to our environment (repaired, recreate) and value this emotional connections or we satisfy us with momentary patters
of consumption (as we do today).
• How can we create a state of satisfactory and productive (economic) health when levels of uncertainty are increasing?
• How can we live healthy since our birth? What does healthy mean?
• What will be our legacy and for whom (new immigration patterns)?
• .....Please add anything that I might have missed?
[Additional source reference: Surfing the Bright Web, Malcolm Ryder, on Slideshare

4. The Centricity of Human ROI
In this case, cross-referencing the two major pairs of ideas gives a couple of high-level
perspectives that can be used both diagnostically and prescriptively to describe and
distinguish the “human” dimension. We were able to settle on the overall idea that human
capabilities should generate human benefits – and vice versa.
In one cross-reference, the main subject is how “capabilities” are decided and sustained,
as a balance of personal autonomy and prevalent environmental conditions.
• Capabilities are both human objectives to reach and human means of production. This
perspective essentially distinguishes human “options”.
In the other cross-reference, the main subject is how the capabilities become invested in
“benefits”, through responsibilities taken versus constrained opportunities.
• Benefits are both variables and goals of human experience. This perspective essentially
distinguishes human “returns on investment”.
• Autonomy and Responsibilities: what do
people want to be and do
• Conditions and Opportunities: under what
circumstances can they feel and act that way

5. CONDITIONS: predisposing influences
Emotional Conceptual Technical Natural Economical Political
AUTONOMY:
“HierarchyofAgency”
Agility Etc. Problem : Challenge :
Desire : Proposal
Productivity Problem : Challenge :
Desire : Proposal
Etc. Etc.
Consumption Etc. Problem : Challenge :
Desire : Proposal
Etc.
Freedom Problem : Challenge :
Desire : Proposal
Etc.
Health Etc. Problem :
Challenge : Desire :
Proposal
Survival Etc. Problem : Challenge
: Desire : Proposal
What are the enabling or inhibiting variables that determine our priorities and
expectations? Who do we think we can be in these circumstances? Why?
We can safely assume that
numerous factors can both
define and alter our
“capabilities”, by shaping
both the actors and the
environment for action.
Identify relevant objectives.
CAPABILITIES as OPTIONS – Autonomy vs. Conditions
©2015 Malcolm Ryder / Archestra Research

6. OPPORTUNITY: perceived and intended
Time Certainty Equality
RESPONSIBILITY:
Hierarchyofduration
Legacy
Importance : Criteria : Limitations :
Requirements : Task
Culture
Importance : Criteria : Limitations :
Requirements : Task
Etc.
Value
Importance : Criteria : Limitations :
Requirements : Task
Etc.
Progress
Etc.
What do we accomplish with our chance to accomplish something? Why do we
decide to do what we do? What will we agree to be held accountable for?
Based on our idea of our
capabilities, we are always
negotiating our decisions
about what position we
should take and what
authority we should exert.
Define and justify goals and
expectations that represent
our viable aspirations.
BENEFITS AS ROI – Responsibility vs. Opportunity
©2015 Malcolm Ryder / Archestra Research

7. “Human” Priorities
In both of the perspectives, there is an emphasis on recognizing the possible range of
human conditions and concerns, with an assumption that those states are effectively
distinct motivations.
AUTONOMY:
“HierarchyofAgency”
Agility
Productivity
Consumption
Freedom
Health
Survival
RESPONSIBILITY:
Hierarchyofduration
Legacy
Culture
Value
Progress
What do
humans
care about?

8. “Human” Prospects
In both of the perspectives, there is an emphasis on recognizing the range of prerequisites
and enablers that are explicitly manageable in development, maintenance or change.
What affects human
possibilities?
CONDITIONS: predisposing influences
Emotional Conceptual Technical Natural Economical Political
OPPORTUNITY: perceived and intended
Time Certainty Equality

9. Defining Human Centricity
Overall, the punchline is that human centricity requires managing the prospects for
certain motivated outcomes, instead of simply seeing the world from a role-based
“personal” point of view.
The characteristics of “humanity” are not fixed states but rather sensibilities that
dynamically blend preference, priority and potentials.
We have a sense of the “best interest” in the “common welfare” of humans, which is
based largely on our understanding of what is typically possible and beneficial, as opposed
to impossible or detrimental, for supporting positive human experiences.
And we can apply a range of instruments including plans, rules, tools and materials to
directly or indirectly supply that support. The form and quality of our application can vary
widely, with both intended and unintended consequences.
At that point, we as agents of support and change will be seen currently operating on a
defacto agenda of what we think is necessary to do now instead of later or never.

10. ©2015 Malcolm Ryder / Archestra Research
www.archestra.com
mryder@archestra.com