Website concept, structure, content and functionality created by Malcolm Ryder in voluntary support of business development by a startup consulting firm.

1. Archestra Design of
IWBSTART.COM
Initial Business Development Landing Site
for Insights Without Borders LLC Autumn 2019

2. Website Designed, written and produced by
Malcolm Ryder / Archestra Research.
Includes access to other artifacts
designed written and produced
either in part or wholly by
Malcolm Ryder / Archestra Research.

4. Home Top
Home Top
Position and
Value Prop

5. Home Top
Home Top
Performance
Goals

6. Home Top
Engagement
Objective

7. Home Top
Engagement
Objective

8. Home Top
Engagement
Objective

9. Home Top
Engagement
Objective

10. Home Top
Value
Delivered

11. Home Top
Expertise

12. Home Top
Engagement
Invitation

13. Home Top
Contact
Form

14. Home Top
Prospective
Customer
Profiler and
Contact
Opt-In

15. Home Top
Standardized
Marketing
Collateral for
download

16. Home Top
Additional
marketing
collateral for
download

17. Home Top
Example
standardized
collateral
available via
download

18. Archestra notebooks compile and organize decades of in-the-field and ongoing empirical findings.
All presented findings are derived exclusively from original research.
Archestra notebooks carry no prescriptive warranty.
As ongoing research, all notebooks are subject to change at any time.
©2019 Malcolm Ryder / Archestra Research
www.archestra.com
mryder@archestra.com
Archestra research is done from the perspective of strategy and architecture.
With all subject matter and topics, the purpose of the notes is analytic, primarily to:
* explore, expose and model why things are
included, excluded, or can happen
in given ways and/or to certain effects.
* comment on, and navigate between,
motives and potentials that predetermine
decisions about, and shapings of, the observed activity.