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Content marketing
- 1. Used by various organisations Content Marketing
- 2. What is content marketing... Content marketing is a form of marketing focused on creating and distributing valuable relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customers action. A well crafted content marketing strategy puts your business in leading position, building brand preference as you inform and educate buyers. It can also provide entertaining content that can be helpful to form a strong bond between your brand and customers that will strengthen over time. It's a great form of marketing as it is guaranteed that your clientele will continue to expand and increase engagement throughout the time of your content marketing strategies. There are many forms of content marketing in which I will unfold in this presentation to give you an insight into this strategy..
- 3. Blog posts are an important component of content marketing and can be used to promote other content within the business providing and well rounded depiction of the business and creators. Blog posts are important when considering the type of company or services you would offer for example in the travelling industry it's really important to include a blog as this could easily persuade customers to invest within the business not just with money but also with time, it's important to engage the customer in your business through blog posts creating a connection and trust between you and the customer. The post will not only be engaging and enjoyable to read but it will cross promote and offer your services. Blog posts.. https://handluggageonly.co.uk/2021/04/06/exploring-baden-baden-and-driving-through-the-black-forest-of-germany/
- 4. Another way to carry out content marketing is through podcast. Podcast is a series of audio file episodes that are stored within a podcast company you can subscribe to different podcasts have your interests and desires. Cast drive high levels of engagement build loyal audiences are not easy to repurposed into written or video assets podcast also can create unison with other types of contents to build a stronger overall content marketing strategy for your business. Podcasts are an excellent choice for content marketing as they help brands to create a niche target audience. PODCASTS.. This travel website “The Bitter Southerner” incorporates various content marketing strategies including podcasts which are available via the website, YouTube, Facebook and other social media including Spotify.
- 5. PODCASTS pt2.. https://www.npr.org/podcasts/672910647/the-bitter-southerner-podcast?t=1632308606719 Host Chuck Reece explores Southern culture and the South's contributions to American life, painting a very different — and truer — picture of the region. This podcast is a collaboration between The Bitter Southerner magazine and GPB. https://wanderwoman.buzzsprout.com/290348 Known for her love of adventurous travel and willingness to rough it in a tiny tent, award-winning writer, broadcaster and Wanderlust editor Phoebe Smith invites listeners into her world. On the look-out for wild spaces where you might not expect them, the podcast avoids well-trodden paths, gets down and dirty with wildlife, and meets conservation heroes https://www.nationaltrust.org.uk/features/listen-to-our-podcasts The bad news is that the National Trust’s sumptuous array of stately homes, parks and gardens is now closed until the current crisis is over. The good news is that you can still pay them virtual visits via this fortnightly podcast. Indeed, while many episodes begin at a trust property, they end up taking listeners much further afield.
- 6. Videos.. Videos can be an informative and visually successful way in which a brand can spread to viewers. Video content marketing is becoming easier to achieve effectively as opposed to in the past. There are various different video creating software that are free to use, as well as space video publishing software which is enabled to reach audiences worldwide and platforms such as YouTube Instagram and Facebook. Videos are also effective way of marketing as they are good for engagement. Audiences can interact with videos by sharing, liking, disliking and commenting, the more engagement a video gets, the more it is shared between viewers. Videos that are trending are extremely successful as it's highlighted through certain platforms that the engagement from that video is big. This travel blogger named Nadine Sykora travels and Vlogs her experiences on both YouTube and Instagram the Vlogs are accessible through her website named ‘Hey Nadine’ in which She has created hyperlinks to her Vlogs. Her Blogs are also published on her website for audiences to read.
- 7. Infographics.. Infographics are a visual representation of any kind of text or information they convey meaning with a quick glance and can make complex content understandable and scannable, this is important for audiences as we prefer fast-food content meaning the content that we look at we only enjoy it for a short amount of time as everything is instant and we have grown a short attention span. Research has shown that 90% of the information transmitted to the brain is visual therefore the visual representation of the travel content needs to be engaging to your specific audience. Infographics are important as they can distinguish brands in brand publishing and styling therefore there should be a consistent use of infographics throughout all channels of marketing.
- 9. Brand trust band authority is everything what the best ways to show potential customers that your friend is trustworthy is by creating an E books on the subject that they care about and answering any questions they may have. E-books are important as you have to consider how to engage customers through creative writing and preplanned and brainstormed the layout for your ebook. Although today is customers prefer shorter and simpler media, there is still a demand for short and medium form blog posts such as e-books. It's important to create an ebook built around the theme of your marketing campaign this will showcase how authentic your brand it is and create loyal customers. E-books are also a great way to get customers contact details, Paula will be more inclined to give the details return to information you have to offer on your ebook. It also determines how genuine your customers are into your business as they are willing to give the details in exchange for your personal e-book. E-books go hand-in-hand with other marketing techniques and can be the backbone to your campaign. ebooks..
- 10. Email.. Email marketing is the different approach to content marketing people are three times more likely to view their email accounts than Facebook and Twitter and messages sent on email or 45 times more likely to be seen than your content on social media platforms. Email marketing helps you to build a personal relationship with customers and clients, whilst also targeting people with your content there's also tactics to make your email marketing more personalised to customers through other means of content marketing; they can put their email address in your website in order to gain information or news relating to your business. When creating your emails, focus on a few key pieces of content – or maybe even just one that you want to drive traffic to, and make your links to them as interesting and eye-catching as possible.Nobody is going to take the time to click on your link if it doesn’t grab their attention. When email marketing, you should link the chosen content you want to promote in your emails so that this becomes engaging for your subscribers.
- 11. Social media.. Social media as a top form of content marketing is easy to use accessible to everyone and free. It's important to understand the right social media application for your type of marketing and if you want to use all types then what what type of marketing strategy you choose for each social media account is important to target your audience. It's important to look at the trend on social media media and see which apps are being used for different reasons for example Instagram is a picture social media therefore it's very visual and things that you want to market need to fit business does not turn into a shopping experience as well, whereas Facebook can be more of a business social media and you can reach and engage customers via blogs and links to websites etc. I need that use social media to market are able to do so effectively, if to trial and error you found a strategy that works good for your business.
- 12. webinars.. Webinars are ineffective way of contact marketing 81% of marketers claim that video helps them acquire new leads for their companies. What about all our businesses to easily educate their audiences by showcasing products to them and building relationships with potential buyers webinar content can also keep he was engaged for longer amounts of time and are important considering our fast food content situation. It's important that when you create content for your webinars it has to be content that is engaging but also personal and exciting for audiences to watch as well as including mountains and information about your company and products. You have to be clever with the type of content that you are creating so that it is beneficial for your business in both short and long-term. After you've created your webinar it's important to analyse your statistics on your webinar and see what content is performed best and then how and why this will help you analyse the best way to contact market your business.
- 13. User generated content.. User-Generated Content is any content such as reviews, photos blog posts, photos,etc created by the users of the company which reflects their experiences with the company and its services. User generated content refers to the content related to your brand that is created by someone who is not an official representative of your business for example it is a piece of content that the customer has created about you for your business and for other customers and people of interest. This is a reliable content that other consumers of your media love to see as it allows them to see first hand other customers thought and experiences with your brand. The travel industry is one of the fastest growing sectors globally and has high competition throughout, UGC is important in this sector to help combat this competition. User-generated content is an amazing content marketing method because customers get involved. People respond to others like them, and it’s more likely to make them interested in your business.
- 14. User generated content pt2.. Consumer tagging airbnb in her instagram posts Booking.com reviews Airbnb reviews
- 15. Interactive content.. Interactive content marketing is the creation of content that encourages user participation, as opposed to just passive viewing. Interactive content can get customers to engage with your brand. This can be done in various different methods such as through quizzes tests and virtual games. Audiences feel appreciated as this type of content can make hard jobs easier, for example holiday booking. Interactive content is highly engaging and people are driven to interact because of natural curiosity – whether this is answering questions, making choices or exploring scenarios to see what happens. This approach may not be appropriate for all content marketing however can be effective and work in your business favour if done in the correct way. Executed well, your audience will feel like they’re connecting with someone who understands their challenges and wants to help provide solutions. 101 holidays making customers decisions easier based on answers of this quiz. The content is engaging and fun!