3. I want to feel good about my website. I hate my website. I want to be able to “google” my business. I want to get more leads from my site. What is PPC, SEO, CMS, etc.?
6. An effective small business website should: Be Easily found Be Visually pleasing Be Easy to use Incite an action
7. Be Easily Found Things you can do ON-site Things you can do OFF-site
8. Easily Found: On-Site Activities Build a keyword ATTACK list Update Title, Description, and ALT tags Keywords (hyphenated) in URLs Use ATTACK list throughout content Remember to make words GEO specific (Bedford ma landscaping vs. landscaping)
9. Easily Found: Off-Site Activities Search engine local directories Pay Per Click Social Media (Linked-in, Twitter, Facebook) PR / Media Mentions Use in all company marketing materials
10. Visually Pleasing Clean and simple; less is usually more Do you love your logo?? Use ONLY High Quality Photos Turn off any “Auto-Play” media Stick to a grid Great knock-off vs. bad original
11. Easy to use Standard navigation Logical groupings of content Consider top 3 most important items Prominent contact info Consider mobile users Least amount of clicks
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13. Incite An Action You must ASK them to do something What is the typical sales process? Test different Calls to Action Use multiple Calls to Action, but make it easy to just call
