eCommerce marketing automation is the practice of automating your repetitive tasks done manually. It allows you to streamline your marketing efforts and measure your performance thus, letting you increase your business efficiency. So here is all about marketing automation. We’ll be telling you what is eCommerce marketing automation along with some stats. We’ll also be sharing what are the best practices for implementing eCommerce marketing automation and how to find the best automation platform for your business.
4. Regular marketing processes can be implemented with auto scripts
and tools, hence saving tons of time, and marketing teams can focus on
strategy.
Thus, this process is known as eCommerce marketing automation.
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6. Let us crunch some numbers
91% of Marketers
believe it is important
74% of Marketers believe
marketing automation is
time-saving.
67% of marketers are
currently using a marketing
automation platform.
$25.1 Billion is the annual
automation expenditure by
2023.
Source:
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16. They lay the foundation of marketing automation. It lets you separate your
audience into:
➔ Potential leads
➔ Existing prospects
➔ Existing customers
Segment your audience into proper lists to nurture better customer relations.
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25. Tip 1: Segment Your
Customers
Remember no two customers are the same.
With the marketing automation segment, your customers can convert
them at the right time with exclusive content.
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26. Tip 2: Content Personalization
Customers love online stores that have stored information that is
related to them. Find where the customer is currently located in the
buyer’s journey and provide information that leads to conversion.
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27. Tip 3: Improve Customer Services
Using marketing automation you can efficiently solve customer related
issues and build a better comprehensive omnichannel experience.
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28. Tip 4: Chatbots
Chatbots are nothing new. This is a perfect innovation that reduces
your bounce rates and provides the customer with relevant
information.
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29. Tip 5: Influencer Marketing
Campaigns
Automation helps in finding the correct influencers for your business
and measure your campaign performance.
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31. No doubt you can build in-house automated workflows. But
why waste time when there are plenty of free and premium
Softwares available in the market.
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32. But how to look for the best software that can enhance your
marketing efforts and provide exponential growth in your
business.
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33. Things you should look at in
marketing automation software.
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34. It should have a solution to completely
automate the customer journey.
1.
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35. The most obvious consideration should be that
it is easy to use.
2.
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36. The solution should scale your business growth
with great efficacy.
3.
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37. Should come with built-in workflows and
templates.
4.
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38. Lets you perform robust segmentation to create
a personalized customer experience.
5.
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39. Before we leave we want to ask
you one question.
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40. Are you a WooCommerce store
owner?
If yes, then there’s a perfect eCommerce automation solution
for your store.
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