What to look for in segmentation output

1. Reading Segmentation output
What to look
for
in
Segmentation
output ?

2. Hands on Segmentation… Using Kmeans to find clusters
3
Segment average
Is it above or below population
average ?
Hiow does this help characterise the
segment?
4
Shows membership of each segment
1
2
Execute clustering algorithm
Shows cluster statistics

3. Segmentation Business Narrative template
How to express Clusters discovered
• “A segmentation analysis was conducted to examine the behavioural clusters.
• 4 < clustering vectors > variables were simultaneously entered into the model: Humidity, Solids, Viscosity,
temperature and past defect density count. < outcome >
• Together, these 4 < predictor count > vectors resulted in 5 clusters< Cluster count>
• The outcome 5 clusters discovered were labelled as follows
• Cluster-1
• Cluster-2
• Cluster-3
• Cluster-4
• Cluster-5
• Cluster-1 characteristics
• Actions recommended would be