SlideShare uma empresa Scribd logo

Connecting to Transform Communities

•
•
Makala Arce
Makala Arce
Tecnologia
1 de 65
Digital Health Communication Strategies to Engage Communities Makala Johnson (@MakalaJohnson) Mayo Clinic Center for Social Media Associate April 26, 2013
Agenda • Our History • Social Media Platforms • Case Studies • Things to Consider • Questions
1994 – The Today Show http://www.youtube.com/watch?v=hVKRSsrIqpA
Our History
Mayo Clinic and Word of Mouth
The Internet merely amplifies word of mouth.
Mayo Clinic’s Social Media Experience
Center for Social Media • Exists to improve health globally by accelerating effective application of social media tools. socialmedia.mayoclinic.org • Social Media Health Network (SMHN) network.socialmedia.mayoclinic.org Over 160 member organizations
http://network.socialmedia.mayoclinic.org/
Social Media Platforms • Facebook • YouTube • Twitter • Blogs • Pinterest
Facebook
“There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future.” Mark Zuckerberg
Engagement
Expert(s) Available to Chat
Ask. Listen. Learn.
Facebook Insights
YouTube
Annotations
Efficiency
YouTube Analytics
Information Sharing
Quick Answers
Discussion
• Handle = username (@MakalaJohnson) • Retweet = Forwarding another user’s tweet to all of your followers • Follow = choose to receive another’s tweets in your newsfeed • Hashtag = the # symbol is used to mark keywords or topics in a tweet • #Connecting13 • Direct Message = private tweet sent to a follower • Twitter Chat (tweetchat) = Twitter meeting where participants coalesce around a predetermined hashtag Vernacular
@MayoClinic on Twitter
Online Ideation Twitter Chat #POTF
Link Shortener http://www.mayoclinic.com/health/crohns-disease/DS00104 http://bit.ly/IAT9o5 Concerns? • Lost brand consistency • Difficult to remember
Eliminate barriers to engagement.
Custom-Shortened Domain
Measurement
Pinterest • Fastest site to reach 10 million users • Largely popular among women • Create boards • Share, recommend and educate • Endless scroll • Inspires action ©2011 MFMER | 3139261-41
What is Pinterest?
Connecting the Dots: Case Study #1
Know Your Numbers bit.ly/HeartNumbers
Facebook
Twitter
Contest Site and Posting • Participation: • 1031 individuals • 18 teams
MayoClinic.com Ad
Connecting the Dots: Case Study #2
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
Jayson Werth’s Experience
Things to Consider Before Diving In… • Business Goals? • Audience? • Most effective platforms? • Desired Outcomes? • Measurement?
Questions? Email: johnson.makala@mayo.edu Twitter: @MakalaJohnson SocialMedia.MayoClinic.org

Recomendados

Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaPat Rich
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
How Anesthesiologists Can Use Social Media
How Anesthesiologists Can Use Social MediaHow Anesthesiologists Can Use Social Media
How Anesthesiologists Can Use Social MediaBrianne Aiken
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeLee Aase
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaEd Bennett
 
How to Develop a Thriving Facebook Patient Community
How to Develop a Thriving Facebook Patient Community How to Develop a Thriving Facebook Patient Community
How to Develop a Thriving Facebook Patient Community Mayo Clinic's Social Media Network
 
Bhide e professionalism.ppt resident talk revised 3 16
Bhide e professionalism.ppt resident talk revised 3 16Bhide e professionalism.ppt resident talk revised 3 16
Bhide e professionalism.ppt resident talk revised 3 16Vandana Bhide
 
Hospitals & Social Media
Hospitals & Social MediaHospitals & Social Media
Hospitals & Social MediaEd Bennett
 

Recomendados

Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaPat Rich
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
How Anesthesiologists Can Use Social Media
How Anesthesiologists Can Use Social MediaHow Anesthesiologists Can Use Social Media
How Anesthesiologists Can Use Social MediaBrianne Aiken
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeLee Aase
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaEd Bennett
 
How to Develop a Thriving Facebook Patient Community
How to Develop a Thriving Facebook Patient Community How to Develop a Thriving Facebook Patient Community
How to Develop a Thriving Facebook Patient Community Mayo Clinic's Social Media Network
 
Bhide e professionalism.ppt resident talk revised 3 16
Bhide e professionalism.ppt resident talk revised 3 16Bhide e professionalism.ppt resident talk revised 3 16
Bhide e professionalism.ppt resident talk revised 3 16Vandana Bhide
 
Hospitals & Social Media
Hospitals & Social MediaHospitals & Social Media
Hospitals & Social MediaEd Bennett
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease ConferenceMakala Arce
 
Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Grey Matter Marketing
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social MediaWax Custom Communications
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital ReputationLee Aase
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementEd Bennett
 
Social media and Patient Participation Groups
Social media and Patient Participation GroupsSocial media and Patient Participation Groups
Social media and Patient Participation GroupsJennifer Skillen
 
Introduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsIntroduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsMarie Ennis-O'Connor
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for DietitiansMarie Ennis-O'Connor
 
How Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareHow Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareKevin Clauson
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social MediaEd Bennett
 
Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionalsdata brackets
 
Digital physician outreach
Digital physician outreachDigital physician outreach
Digital physician outreachEndeavor Management
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingJessika Phillips | NOW Marketing Group
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationSusan Bloom
 
Kareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey QuestionsKareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey QuestionsKareo
 
Social Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IISocial Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015infoprogetto
 
Metropolitan Spatial Development Trends: What’s Next
Metropolitan Spatial Development Trends: What’s NextMetropolitan Spatial Development Trends: What’s Next
Metropolitan Spatial Development Trends: What’s NextPenn Institute for Urban Research
 

Mais conteúdo relacionado

Mais procurados

Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease ConferenceMakala Arce
 
Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Grey Matter Marketing
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital ReputationLee Aase
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementEd Bennett
 
Social media and Patient Participation Groups
Social media and Patient Participation GroupsSocial media and Patient Participation Groups
Social media and Patient Participation GroupsJennifer Skillen
 
Introduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsIntroduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsMarie Ennis-O'Connor
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for DietitiansMarie Ennis-O'Connor
 
How Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareHow Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareKevin Clauson
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social MediaEd Bennett
 
Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionalsdata brackets
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationSusan Bloom
 
Kareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey QuestionsKareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey QuestionsKareo
 
Social Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IISocial Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 

Mais procurados (20)

Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease Conference
 
Social Media for Medical Technology Companies
Social Media for Medical Technology Companies Social Media for Medical Technology Companies
Social Media for Medical Technology Companies
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social Media
 
Social Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and OpportunitiesSocial Media and Your Hospital: Impacts and Opportunities
Social Media and Your Hospital: Impacts and Opportunities
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & Strategy
 
Social Media and Hospital Reputation
Social Media and Hospital ReputationSocial Media and Hospital Reputation
Social Media and Hospital Reputation
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk Management
 
Social media and Patient Participation Groups
Social media and Patient Participation GroupsSocial media and Patient Participation Groups
Social media and Patient Participation Groups
 
Introduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsIntroduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare Professionals
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
 
How Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing HealthcareHow Facebook and Twitter are Changing Healthcare
How Facebook and Twitter are Changing Healthcare
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social Media
 
Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionals
 
Digital physician outreach
Digital physician outreachDigital physician outreach
Digital physician outreach
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
 
Kareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey QuestionsKareo 2014 Great American Physician Survey Questions
Kareo 2014 Great American Physician Survey Questions
 
Social Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IISocial Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part II
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in Healthcare
 

Destaque

Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015infoprogetto
 
OB Case Study: Creating the #JoulesWellyDesign Competition App
OB Case Study: Creating the #JoulesWellyDesign Competition AppOB Case Study: Creating the #JoulesWellyDesign Competition App
OB Case Study: Creating the #JoulesWellyDesign Competition AppOrange Bus Ltd
 
Wellbeing week 1 jan 16
Wellbeing week 1 jan 16Wellbeing week 1 jan 16
Wellbeing week 1 jan 16mwalsh2015
 
Elena massetti foster
Elena massetti fosterElena massetti foster
Elena massetti fosterinfoprogetto
 
Insurance Technology As A Catalyst For Change - Emerging Market Segments
Insurance Technology As A Catalyst For Change - Emerging Market SegmentsInsurance Technology As A Catalyst For Change - Emerging Market Segments
Insurance Technology As A Catalyst For Change - Emerging Market SegmentsAgile Financial Technologies
 
5 Yoga Poses To Help Soothe Neck And Back Pain
5 Yoga Poses To Help Soothe Neck And Back Pain5 Yoga Poses To Help Soothe Neck And Back Pain
5 Yoga Poses To Help Soothe Neck And Back PainEason Chan
 
5 Point Checklist to Create Powerful Cover Slides
5 Point Checklist to Create Powerful Cover Slides5 Point Checklist to Create Powerful Cover Slides
5 Point Checklist to Create Powerful Cover Slides24Slides
 
Verizon communications
Verizon communicationsVerizon communications
Verizon communicationsPeter Jon
 
Ways to keep allergies at bay
Ways to keep allergies at bayWays to keep allergies at bay
Ways to keep allergies at bayEason Chan
 

Destaque (14)

Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
Intervento di Enrico Maria Gastaldo Brac, La Spezia 29 ottobre 2015
 
Metropolitan Spatial Development Trends: What’s Next
Metropolitan Spatial Development Trends: What’s NextMetropolitan Spatial Development Trends: What’s Next
Metropolitan Spatial Development Trends: What’s Next
 
OB Case Study: Creating the #JoulesWellyDesign Competition App
OB Case Study: Creating the #JoulesWellyDesign Competition AppOB Case Study: Creating the #JoulesWellyDesign Competition App
OB Case Study: Creating the #JoulesWellyDesign Competition App
 
University Anchors and Civic Engagement
University Anchors and Civic EngagementUniversity Anchors and Civic Engagement
University Anchors and Civic Engagement
 
Sesión robótica cy a
Sesión robótica cy aSesión robótica cy a
Sesión robótica cy a
 
Preferences for Hispanic Neighborhoods
Preferences for Hispanic NeighborhoodsPreferences for Hispanic Neighborhoods
Preferences for Hispanic Neighborhoods
 
What Do We Do About Natural Disasters?
What Do We Do About Natural Disasters?What Do We Do About Natural Disasters?
What Do We Do About Natural Disasters?
 
Wellbeing week 1 jan 16
Wellbeing week 1 jan 16Wellbeing week 1 jan 16
Wellbeing week 1 jan 16
 
Elena massetti foster
Elena massetti fosterElena massetti foster
Elena massetti foster
 
Insurance Technology As A Catalyst For Change - Emerging Market Segments
Insurance Technology As A Catalyst For Change - Emerging Market SegmentsInsurance Technology As A Catalyst For Change - Emerging Market Segments
Insurance Technology As A Catalyst For Change - Emerging Market Segments
 
5 Yoga Poses To Help Soothe Neck And Back Pain
5 Yoga Poses To Help Soothe Neck And Back Pain5 Yoga Poses To Help Soothe Neck And Back Pain
5 Yoga Poses To Help Soothe Neck And Back Pain
 
5 Point Checklist to Create Powerful Cover Slides
5 Point Checklist to Create Powerful Cover Slides5 Point Checklist to Create Powerful Cover Slides
5 Point Checklist to Create Powerful Cover Slides
 
Verizon communications
Verizon communicationsVerizon communications
Verizon communications
 
Ways to keep allergies at bay
Ways to keep allergies at bayWays to keep allergies at bay
Ways to keep allergies at bay
 

Semelhante a Connecting to Transform Communities

Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent ManagementLee Aase
 
Pertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health CarePertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health CareMakala Arce
 
Mayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech TalkMayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech TalkLee Aase
 
Public Affairs Council Social Media Presentation
Public Affairs Council Social Media PresentationPublic Affairs Council Social Media Presentation
Public Affairs Council Social Media PresentationLee Aase
 
Accelerating the Social Media Revolution
Accelerating the Social Media RevolutionAccelerating the Social Media Revolution
Accelerating the Social Media RevolutionMayo Clinic
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?Lee Aase
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationLee Aase
 
Baptist Health Presentation
Baptist Health PresentationBaptist Health Presentation
Baptist Health PresentationLee Aase
 
Social media for Master Gardener Leaders
Social media for Master Gardener LeadersSocial media for Master Gardener Leaders
Social media for Master Gardener LeadersKim Kruse
 
A Fresh Look at Social Media
A Fresh Look at Social MediaA Fresh Look at Social Media
A Fresh Look at Social MediaLee Aase
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationLee Aase
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesLee Aase
 
WHPRMS Presentation
WHPRMS PresentationWHPRMS Presentation
WHPRMS PresentationLee Aase
 
PIAA Slides
PIAA SlidesPIAA Slides
PIAA SlidesLee Aase
 
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...Makala Arce
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social MediaLee Aase
 
Kansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social MediaKansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social MediaLee Aase
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social MediaTitus Ferguson
 

Semelhante a Connecting to Transform Communities (20)

Social Media in Talent Management
Social Media in Talent ManagementSocial Media in Talent Management
Social Media in Talent Management
 
Pertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health CarePertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health Care
 
Mayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech TalkMayo Clinic Emeriti Staff Tech Talk
Mayo Clinic Emeriti Staff Tech Talk
 
Public Affairs Council Social Media Presentation
Public Affairs Council Social Media PresentationPublic Affairs Council Social Media Presentation
Public Affairs Council Social Media Presentation
 
Accelerating the Social Media Revolution
Accelerating the Social Media RevolutionAccelerating the Social Media Revolution
Accelerating the Social Media Revolution
 
Have You Googled Yourself?
Have You Googled Yourself?Have You Googled Yourself?
Have You Googled Yourself?
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR Presentation
 
Study Tour - CEC May 2011
Study Tour - CEC May 2011Study Tour - CEC May 2011
Study Tour - CEC May 2011
 
Baptist Health Presentation
Baptist Health PresentationBaptist Health Presentation
Baptist Health Presentation
 
Social media for Master Gardener Leaders
Social media for Master Gardener LeadersSocial media for Master Gardener Leaders
Social media for Master Gardener Leaders
 
A Fresh Look at Social Media
A Fresh Look at Social MediaA Fresh Look at Social Media
A Fresh Look at Social Media
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN Orientation
 
Using Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business ObjectivesUsing Social Media to Meet Healthcare Business Objectives
Using Social Media to Meet Healthcare Business Objectives
 
WHPRMS Presentation
WHPRMS PresentationWHPRMS Presentation
WHPRMS Presentation
 
PIAA Slides
PIAA SlidesPIAA Slides
PIAA Slides
 
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
 
Kansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social MediaKansas Society of Clinical Oncology on Social Media
Kansas Society of Clinical Oncology on Social Media
 
Social Media and the Dental Practice
Social Media and the Dental PracticeSocial Media and the Dental Practice
Social Media and the Dental Practice
 
Taking Advantage of Social Media
Taking Advantage of Social MediaTaking Advantage of Social Media
Taking Advantage of Social Media
 

Mais de Makala Arce

How Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media GovernanceHow Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media GovernanceMakala Arce
 
Measurement & Monitoring Best Practices
Measurement & Monitoring Best PracticesMeasurement & Monitoring Best Practices
Measurement & Monitoring Best PracticesMakala Arce
 
Facebook: A New Era
Facebook: A New EraFacebook: A New Era
Facebook: A New EraMakala Arce
 
Measurement Best Practices
Measurement Best PracticesMeasurement Best Practices
Measurement Best PracticesMakala Arce
 
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PRRagan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PRMakala Arce
 
Controversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & MedicineControversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & MedicineMakala Arce
 
How to Create a Professional Social Media Image
How to Create a Professional Social Media ImageHow to Create a Professional Social Media Image
How to Create a Professional Social Media ImageMakala Arce
 
Video Best Practices - Jason Pratt
Video Best Practices - Jason PrattVideo Best Practices - Jason Pratt
Video Best Practices - Jason PrattMakala Arce
 
Visual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris TimimiVisual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris TimimiMakala Arce
 
Welcome/Introductions
Welcome/IntroductionsWelcome/Introductions
Welcome/IntroductionsMakala Arce
 
Blogging Best Practices
Blogging Best Practices Blogging Best Practices
Blogging Best Practices Makala Arce
 
Strategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and MeasurementStrategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and MeasurementMakala Arce
 
Twitter Best Practices
Twitter Best Practices Twitter Best Practices
Twitter Best Practices Makala Arce
 
Social Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesSocial Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesMakala Arce
 
Facebook Best Practices
Facebook Best PracticesFacebook Best Practices
Facebook Best PracticesMakala Arce
 
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXMMayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXMMakala Arce
 
Public Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala JohnsonPublic Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala JohnsonMakala Arce
 
AAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social MediaAAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social MediaMakala Arce
 
Social Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMRSocial Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMRMakala Arce
 
Mayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMakala Arce
 

Mais de Makala Arce (20)

How Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media GovernanceHow Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media Governance
 
Measurement & Monitoring Best Practices
Measurement & Monitoring Best PracticesMeasurement & Monitoring Best Practices
Measurement & Monitoring Best Practices
 
Facebook: A New Era
Facebook: A New EraFacebook: A New Era
Facebook: A New Era
 
Measurement Best Practices
Measurement Best PracticesMeasurement Best Practices
Measurement Best Practices
 
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PRRagan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
 
Controversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & MedicineControversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & Medicine
 
How to Create a Professional Social Media Image
How to Create a Professional Social Media ImageHow to Create a Professional Social Media Image
How to Create a Professional Social Media Image
 
Video Best Practices - Jason Pratt
Video Best Practices - Jason PrattVideo Best Practices - Jason Pratt
Video Best Practices - Jason Pratt
 
Visual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris TimimiVisual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris Timimi
 
Welcome/Introductions
Welcome/IntroductionsWelcome/Introductions
Welcome/Introductions
 
Blogging Best Practices
Blogging Best Practices Blogging Best Practices
Blogging Best Practices
 
Strategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and MeasurementStrategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and Measurement
 
Twitter Best Practices
Twitter Best Practices Twitter Best Practices
Twitter Best Practices
 
Social Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesSocial Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
 
Facebook Best Practices
Facebook Best PracticesFacebook Best Practices
Facebook Best Practices
 
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXMMayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
 
Public Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala JohnsonPublic Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala Johnson
 
AAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social MediaAAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social Media
 
Social Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMRSocial Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMR
 
Mayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best Practices
 

Último

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityWSO2
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 

Último (20)

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 

Connecting to Transform Communities