1. Social Media
Residency
@MakalaJohnson

4. @DeltaAssist

5. Twitter (since 2006)
• Over 500 million
Twitter accounts (Over
100 million in U.S.)
• 175 million tweets
daily (Thousands of
tweets per second)

6. Vernacular
• Handle = username (@makalajohnson)
• Retweet = Forwarding another user’s tweet to all of your
followers
• Modified Tweet = Twitter etiquette applied to edited tweet (MT)

7. Vernacular
• Follow = choose to receive another’s tweets in your newsfeed
• Hashtag = the # symbol is used to mark keywords or topics in a
tweet
• #MCCSM = Mayo Clinic Center for Social Media
• #SMinMN = This Residency
• Direct Message = private tweet sent to a follower

9. Lists
• Curated stream
• Can follow the list and see their tweets without following all the
individuals in that list

10. Promoted Trends / Tweets
• Purchased to reach a wider group of users or to spark
engagement from existing followers

11. @MayoClinic

12. Sample Tweets

13. Twitter Chats (TweetChat)

14. Online Ideation Chat #POTF

15. Twitter
• Search.Twitter.com
• Management Systems: HootSuite, TweetDeck
• Measurement: Bit.ly (and custom-shortened domain),
Backtweets.com, TweetReach
• Mobile apps
• TwitPic

17. Questions?
Johnson.makala@mayo.edu
@makalajohnson