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Boldly developing maritime business online and through social media

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Mairead Ni Cheoinin
Mairead Ni Cheoinin

The document discusses the rise of online and social media marketing. It notes that 83% of Irish adults search online daily, with 80% of search traffic going to Google. Companies aim to rank in the top 4 search results. Social media has overtaken email as the most popular online activity in Ireland. Twitter saw a 500% growth in Irish users since its inception. The document advocates using Twitter and other social media to promote maritimecareer.ie and target 18-35 year olds.

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Boldly going… Where no Maritime business development office has gone before…………
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Boldly developing maritime business online and through social media

Notas do Editor

  1. Current market conditions – Core Message in emarketing is to provide value. Word of Mouth / Referral is huge online & is a powerful tool which shows the popularity of emarketing
  2. Current market conditions – Core Message in emarketing is to provide value. Word of Mouth / Referral is huge online & is a powerful tool which shows the popularity of emarketing
  3. Current results of the IMDO campaign on GA
  4. What is Social Media?