sales

2.  Founded: 1892
 Headquarters: Kolkata, West Bengal
 Key People: Nusli Wadia (Chairman), Varun Berry (MD)
Abhishek Saxena (SOM), Praveen Kumar Mishra (ASM)
 Tagline: Eat Healthy, Think Better
 First food company in India to remove transfats from it’s Biscuits
Britannia Industries Limited

3. Week 1
 Market survey with Sales Executive.
 Visited 30-35 outlets per day to survey about Outlet’s
Demand.
 To understand about the market demand for specific
products.

4. Week 1
 Product push of Cheese & Winkin Lassi.

5. Week 1
 Product push of Cheese & Winkin Lassi.

6. Week 1
 Product push of Cheese & Winkin Lassi.

7. Week 2 & 3

8. Week 2 & 3

9. Week 2 & 3

10. Week 2 & 3

11. Week 2 & 3

12. Week 4 Visual Merchandising in General trade.
Merchandising by putting on posters in various different shops.

13. Week 4 Visual Merchandising in General trade.
Merchandising by putting on posters in various different shops.

14. Week 4 Visual Merchandising in General trade.
Merchandising by putting on posters in various different shops.

15. Week 4 Visual Merchandising in General trade.
Merchandising by putting on posters in various different shops.

16. Week 5
Went with Delivery person for Survey &
Analysis.
Did SWOT Analysis on Delivery
experience

17. Week 6, 7 & 8
Visited General Trade Markets
Worked for opening of New Stores.

18. Challenges
Faced

19. Challenges
Faced

20. Challenges
Faced

21. Challenges
Faced

22. Challenges
Faced

23. Thank You
Britannia Industries Limited