Mahindra 2 Wheelers achieved 15% year-to-date growth in sales. In July 2011, they sold 13,012 units and from April to July sold 45,288 units, a 15% increase over the same period the previous year. The company president attributed the growth to increasing consumer preference for their scooter brands. Mahindra 2 Wheelers' scooters appeal to different consumer segments, with the Rodeo popular among youth and the Duro positioned as a family scooter.