This document provides an overview of a presentation on the business aspects of app development. The presentation covers topics such as traditional professions vs emerging professions, conducting market research to understand customer needs and identify opportunities, and developing an app business model. The market research section discusses identifying customer pain points through surveys, feedback, and prototyping. Developing a business section notes choosing a business model like premium, freemium, or advertising supported and measuring key metrics like daily/monthly active users. The goal is to develop an app business rather than just an app product and understand how to keep and grow the customer base.
App Business Development: Market Research and Business Model Fundamentals
1. Awareness on
Business Aspects of
App developments
Presented by
Mahesh Amarasiri
Head of Strategic Planning
Etisalat Lanka (Pvt) Ltd
2. Introduction
Traditional Professions vs Emerging
Professions
Entrepreneur vs Apprenuer
Application Development as a profession
Technical Oriented Development Vs
Consumer Oriented Development
Developing a Business
3. Program Outline
Market Research
Identification of customers needs
Need Gap Analysis
Identification of Pain points
Basic Market Research
Developing a Business
Why Business ?
Components of Business Case
Q&A
5. Why Market Research?
Understanding the
customer
Identify the gaps in the
existing products
Pain points
Identification of the trends
in the market
Competitor Actions
6. Typical Questions?
Who are my customers?
Who are my potential customers?
Where do they live?
What are they doing
Why are they buying product
What alternatives do they have?
7. The process
You can make it
simple or Complex
Simple Market
Research
Complex market
Research
8. Step 1 : Define the Problem
and /or Opportunity
You are trying to launch a new product or
service. ( Opportunity)
Awareness of your company and its products
or services is low. ( problem)
The market is familiar with your company, but
still is not doing business with you. ( problem)
Your company has a poor image and
reputation. (Problem)
10. Step 3 : Tools for Market
Research
Online Surveys
Friends
Community
Feed back on similar
Apps on Social
Media
Reviews
Prototyping ( intuito)
Focus Groups
11. Pit falls in market research
Generally customers cannot visualize what
they want until they see it
the best product ideas are those people don't
recognize that they need
No survey results would have told Google
that a search engine was necessary or
breakthrough!
13. From App Development to App
Business
Developing a App Vs
Developing a App Business
What are you trying to
accomplish from the App
Single Products or Multi
Products
Create a plan that extends for
month or years
14. Choosing the Right Business
Model
Premium Model
Fee for Download
High barriers to entry
Fermium Model
FOC Download App
Upgrade option to premium
Lowers Barriers to Entry
Advertising
App and the Content is Free
Advertising Revenue
15. Build for the Users
Understanding the
different user
engagement
How the app will be
used
When it will be used
16. Measure Performance
Not just number of downloads
Daily Active users
Time spend on App
Basic to Premium upgrades
17. Business Case Should answer
What kind of Products are you planning to
sell?
Why should people buy it?
Who are my specific Users ?
How are you going to keep and grow your
base?
How will I get my app to the customer?
How will I make money ?
What resources do I need for this?
18. Develop a App Business…. Do
not develop a product….
Q & A Time