7. What happened in 2011?
Green Bay Packers won
163 million people tuned in to watch it
(making it the most-watched television event EVER)
During the final moments of the game the TPS reached 4,064
(the highest TPS for any sporting event up to that point)
Oh and this happened...
9. What happened in 2011?
Feeling the Force...
Nearly 50 million views
Shared nearly 5 million times
Reproduced in over 3,000 blogs
Commented on over 35,000 times
10. What’s going to happen in 2012?
New England Patriots to get their revenge?
Over 100 million live viewers in US alone
All 70 ad spots have been sold for an average of $3.5m per 30
seconds
(that’s around $250m in total!)
11. What’s going to happen in 2012?
New England Patriots to get their revenge?
Over 100 million live viewers in US alone
All 70 ad spots have been sold for an average of $3.5m per 30
seconds
(that’s around $250m in total!)
And weirdly...
60% of viewers are actually looking forward to the ads
And 60% of viewers will be watching with a second screen
12. What’s going to happen in 2012?
The ultimate appointment-to-view event...
...is going fully SOCIAL
13. What’s going to happen in 2012?
So much so that they are building the Super Bowl's first-ever social
media command center
A team of strategists, analysts and techies will monitor all social
activity from a 2,800-square-foot space near the stadium
14. What’s going to happen in 2012?
Teasers – building anticipation
19. What’s going to happen in 2012?
Teasers – building anticipation
Competitions - user dependent outcomes
Live conversations – harnessing social tools
22. What’s going to happen in 2012?
Oh, and after having made a bet on Twitter with @MyBestAssets if
the Giants lose 50 cent has threatened to post a nude photo of
himself...
Go Patriots!
