1. UX at Hemnet
How we created a new map search experience

3. Today, I am proud

6. “Replace the maps”

7. Thomas Lindqvist, Hemnet

8. LARGE
Theme
1-6 months
3-5 persons
MEDIUM
Operations team
A few days
2-3 people
SMALL
Web master
Minutes or hours
1 person

9. The Banana Reports

10. Thomas Lindqvist, Hemnet

11. No UX team

12. Small, self organizing,
cross-functional
teams in themes

13. Everyone involved from the start
results in shared knowledge and ownership

14. UX in our discovery phase
● Find and verify insights to give direction to early concepts and design
○ Theme specific personas & Co-write user scenarios
● Define goals and metrics
○ our success criterias. Done by the team, not by management
● Visualise concepts together with business
● Get feedback on feasibility from developers
● Build and get feedback on simple prototypes
Three 2-week iterations

15. All team members
involved in everything

17. UX in our implemention phase
● Planning
○ Split scenarios into buildable chunks
○ Create high level backlog
● Get go from management
● Communication with other teams and stakeholders
One 2-week iterations

18. Less sketch time, more
communication

19. UX in our implemention phase
● Detailing design and get
● Continous feedback from “Designfikas”, demos and quick user tests
● Element gallery
● Deliver chunks to live site to reduce late surprises
○ Behavioural data
○ Techical viability
○ Beta-test on 5% of traffic
Nine 2-week iterations

20. Success criterias for us
● Easy access to everyone you need to speak to
○ Users from our user panels
○ Behavioural data (high traffic and historial data)
○ All competencies needed to solve the task
○ Decision makers
● Empowered team and trust from management
○ Hands-off focused teams
○ Time to plan and learn

21. Everyone likes to talk product, business,
experience, tech and process
● Designers program
● Developers involved in research and design
● Business guy is the users advocate
● Actionable retrospectives

22. Process vs Reality

23. User research
in the long run

25. Now:
Post release and
dissolve the theme team
Two 2-week iterations

26. B
b b
LARGE
Theme
MEDIUM
Operations team
SMALL
Web master

27. Future:
How did it go moments
1 day later 1 week later 1, 3, 6 months later

28. But, does it scale?

29. Thank you!
magnus.burell@hemnet.se