Real multi-channel with Magnolia: create once, use everywhere

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We are living in times of a new digital transformation, when just having websites is no longer enough. Content needs to be live and ready to go as fast as possible across multiple channels: web, mobile, apps. Consumers of content need to be engaged with social interaction, and they expect content to be constantly up-to-the-minute and consistent across the board. While the buzzwords have already moved on from “multi-channel” to “omni-channel”, editors are left with the difficult task of managing it all. In this webinar, we will discuss some of the challenges of this revolution in more detail, and take a peek at possible solutions and ways in which a digital platform such as Magnolia can help you face those challenges. At the end of the webinar, you’ll have a better understanding of how to start solving these problems, and understand the pivotal role a CMS plays at the center of your customer experience.

Tecnologia

Real multi-channel with
Magnolia: create once,
use everywhere
Jan HaderkaAdriaan Bloem
@adriaanbloem
@rah003

The Classic Funnel
Source: Harvard Business Review, 2010

The Modern Customer
Experience Journey
Source: Harvard Business Review, 2010

What was a Content
Management System?
“A Content Management System
separates content from design,
stores it in a database, and
displays it to visitors”

So How do you Cope?
COPE: “Create Once, Publish
Everywhere”
also known as “Single-Sourcing”

Managing Content is not
about Blowing Leaves around

a Content Management System
is a Tool to Help you Manage
Content

Loads of information to handle
Number of sources of content to
feed from
Deliver all processed content to
many different devices and sites
You’ve got

Personalise for all audiences
Translate to different languages
And do all that with increasingly
high amounts of data at higher
speed
You need to

Compartmentalise!
use different apps with Magnolia

Specialise!
use different apps with Magnolia

More
info
✔
Multi-
lingual
Ratings
✔
A rich
experience at
migros.ch
Specialise!
use different apps with Magnolia

Integrate external sources!
use different Magnolia connectors

PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp
36

Integrate different
systems processing data!
use different Magnolia connectors

Marketing Cloud
or
CRM
Magnolia
Mail
Behavioural Data
Form Data
Personalisation Data
Data and Updates
Email
Replicator
Form and
Behavioural
Data
Scoring
models,
Programs,
Campaigns,
…
Email
Templates
Content
Forms
Landing
Pages
Personalisat
ion
Targeted
Content
Mail Trafﬁc

But I need to ﬁnd all
that content!
use different search engine connectors in
Magnolia

you might still use Magnolia to
build pages,
but start to rely on APIs and
Endpoints in Magnolia to consume
the content
Disseminate all content

43
Endpoints
Properties
Cache Commands
Unsplash
Nodes

Summary
Use apps to categorise your
content
Use connectors to harvest
processed data
Use data manipulation APIs for
data production and
consumption

Soft-
Layer
Unsplash / Maja
Integrations
Google
Analytics
IBM
Digital
Analytic
s
AWSJelastic
IBM
Bluemix
Groovy Spring
LDAP
/ADNTLM
Alfresco
Canto
Cumulus
Bright-
cove
Share-
point Photo-
shop
Broad-
Leaf
KonaKart
IBM
Smarter
Commer
ce
Salesfor
ce
SugarCR
M
Campai
gn
Click-
density
Eloqua
Optimize
ly
Steelho
use
Atom
/RSS
AddThi
s
Facebook
Flickr
Share-
This
Twitter
Apache
Solr
Apache
OFBiz
SAP
Magento
Rack-
space
Silverpop

Links to all resources
Faceted Search Video:
https://www.youtube.com/watch?v=_nﬁqLFcigo&feature=youtu.be&t=15m38s
Magnolia CRM & Marketing Automation connectors:
https://www.magnolia-cms.com/about/news-events/press-releases/marketing-automation.html
IBM Marketing Cloud Connector
https://documentation.magnolia-cms.com/display/DOCS/IBM+marketing+cloud+connector
Oracle Eloqua Connector
https://documentation.magnolia-cms.com/display/DOCS/External+Forms+module
SugarCRM Connector
https://documentation.magnolia-cms.com/display/DOCS/SugarCRM+connector
Salesforce Connector
https://documentation.magnolia-cms.com/display/DOCS/Salesforce+connector
Canto Cumulus Connector
https://documentation.magnolia-cms.com/display/DOCS/Cumulus+DAM+connector
Amazon S3 Connector
https://documentation.magnolia-cms.com/display/DOCS/Amazon+S3+Connector+module
REST (consuming data):
https://www.youtube.com/watch?v=-qI8c5BvT1M
REST (exposing data to external apps):
http://www.slideshare.net/Magnolia_CMS/integrating-frontend-technologies-with-magnolia
High Performance & Caching:
https://www.youtube.com/watch?v=4Fz4My0ngFQ

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Real multi-channel with Magnolia: create once, use everywhere

1. Real multi-channel with Magnolia: create once, use everywhere Jan HaderkaAdriaan Bloem @adriaanbloem @rah003

2. Customer Experience Management

3. The Classic Funnel Source: Harvard Business Review, 2010

4. The Modern Customer Experience Journey Source: Harvard Business Review, 2010

5. Multiple Touchpoints

6. Multi-Channel

7. Standing out in a Forest

8. Single Source

9. Beautiful Leaves Everywhere

10. Getting back to the Roots

11. A Bit of History

12. The Good Old Days

13. What was a Content Management System? “A Content Management System separates content from design, stores it in a database, and displays it to visitors”

14. What is Content?

15. The Actual Content

16. The Actual Process

17. Your Channels

18. Success! …

19. So How do you Cope? COPE: “Create Once, Publish Everywhere” also known as “Single-Sourcing”

20. Managing Content is not about Blowing Leaves around

21. a Content Management System is a Tool to Help you Manage Content

22. Don’t Manage Pages

23. Structure Content: Beware of The Blob

24. Single Source

25. Build your own COPE?

26. “Simpliﬁed”

27. Now, It’s my turn!

28. Loads of information to handle Number of sources of content to feed from Deliver all processed content to many different devices and sites You’ve got

29. Personalise for all audiences Translate to different languages And do all that with increasingly high amounts of data at higher speed You need to

30. Unsplash / Maja Petric ✔ ✔ ✔ ✔ ✔ ✔ 30

31. Compartmentalise! use different apps with Magnolia

32. Compartmentalise! use different apps with Magnolia

33. Specialise! use different apps with Magnolia

34. More info ✔ Multi- lingual Ratings ✔ A rich experience at migros.ch Specialise! use different apps with Magnolia

35. Integrate external sources! use different Magnolia connectors

36. PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp Integration/Inbound Multi-Channel OutboundMulti-Channel Outbound PersonalizationAnalytics Commerce CRM www Mobile Site Newsletter Landing PageApp 36

37. Integrate different systems processing data! use different Magnolia connectors

38. Marketing Cloud or CRM Magnolia Mail Behavioural Data Form Data Personalisation Data Data and Updates Email Replicator Form and Behavioural Data Scoring models, Programs, Campaigns, … Email Templates Content Forms Landing Pages Personalisat ion Targeted Content Mail Trafﬁc

39. But I need to ﬁnd all that content! use different search engine connectors in Magnolia

40. 40 Find all that content!

41. 41 Find all that content!

42. you might still use Magnolia to build pages, but start to rely on APIs and Endpoints in Magnolia to consume the content Disseminate all content

43. 43 Endpoints Properties Cache Commands Unsplash Nodes

44. 44 Flickr / Kenny Louie

45.

46.

47.

48. Summary Use apps to categorise your content Use connectors to harvest processed data Use data manipulation APIs for data production and consumption

49. Soft- Layer Unsplash / Maja Integrations Google Analytics IBM Digital Analytic s AWSJelastic IBM Bluemix Groovy Spring LDAP /ADNTLM Alfresco Canto Cumulus Bright- cove Share- point Photo- shop Broad- Leaf KonaKart IBM Smarter Commer ce Salesfor ce SugarCR M Campai gn Click- density Eloqua Optimize ly Steelho use Atom /RSS AddThi s Facebook Flickr Share- This Twitter Apache Solr Apache OFBiz SAP Magento Rack- space Silverpop

50. Links to all resources Faceted Search Video: https://www.youtube.com/watch?v=_nﬁqLFcigo&feature=youtu.be&t=15m38s Magnolia CRM & Marketing Automation connectors: https://www.magnolia-cms.com/about/news-events/press-releases/marketing-automation.html IBM Marketing Cloud Connector https://documentation.magnolia-cms.com/display/DOCS/IBM+marketing+cloud+connector Oracle Eloqua Connector https://documentation.magnolia-cms.com/display/DOCS/External+Forms+module SugarCRM Connector https://documentation.magnolia-cms.com/display/DOCS/SugarCRM+connector Salesforce Connector https://documentation.magnolia-cms.com/display/DOCS/Salesforce+connector Canto Cumulus Connector https://documentation.magnolia-cms.com/display/DOCS/Cumulus+DAM+connector Amazon S3 Connector https://documentation.magnolia-cms.com/display/DOCS/Amazon+S3+Connector+module REST (consuming data): https://www.youtube.com/watch?v=-qI8c5BvT1M REST (exposing data to external apps): http://www.slideshare.net/Magnolia_CMS/integrating-frontend-technologies-with-magnolia High Performance & Caching: https://www.youtube.com/watch?v=4Fz4My0ngFQ

Real multi-channel with Magnolia: create once, use everywhere

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