2. What is the MVP?
"The Minimum Viable Product is that version of a new
product which allows a team to collect the maximum
amount of validated learning about customers with
the least effort."
- Eric Ries
Tuesday, June 25, 2013
6. MinimumViable
Product
“Entrepreneurship in a lean startup
is really a series of MVP’s”
– Eric Ries
Think of the MVP not as a single thing, but
as a strategy to test the core assumptions
of a product, in the least expensive manner
Tuesday, June 25, 2013
8. Why bother making an MVP?
"Before I invest tons of money in developing this product, how
can I test if there is enough demand to make the investment
worthwhile?"
Tuesday, June 25, 2013
9. “Minimum” is about a
small SCOPE
“If Apple can launch a smartphone
without Find or Cut-and-Paste, what can
you cut out of your product
requirements?”
Tuesday, June 25, 2013
10. But it’s not necessarily
small
“More than just starting small, with a
small scope. It's a structured process
aimed to maximize learning.”
Tuesday, June 25, 2013
11. An MVP is not
necessarily crappy
Tuesday, June 25, 2013
12. But dare to be crappy,
if necessary
“If you are not embarrassed by the first
version of your product, you’ve launched
too late.”
- Reid Hoffman
Tuesday, June 25, 2013
13. An MVP is not
necessarily fast to build
Tuesday, June 25, 2013
14. But don’t waste time,
without checking that
you’re right
Tuesday, June 25, 2013
15. Viable
• Has the possibility to invalidate your
hypothesis; to prove you wrong!
• People will give you something of value in
return for it: money, time, email address,
etc.
• Targeted at early adopters
Tuesday, June 25, 2013
16. Product?
“Product” is a misnomer that often cause a
lot of confusion.
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29. Utfylt MVP like it
should have been
• A simple tax form which described each
tax account, and would let the user input
his totals
• Copy-paste into Altinn
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31. Concierge-MVP
• Do it completely manually
• “Wizard-of-Oz-testing”
• Avoid premature and unnecessary tech.
dev.
• Food on the Table vs.WebVan
Tuesday, June 25, 2013
37. What does it mean, if no one clicks?
Tuesday, June 25, 2013
38. No silver bullet!
“It requires judgment to figure out, for
any given context, what MVP makes
sense.”
- Eric Ries
Tuesday, June 25, 2013
39. Techniques
• Adwords
• Facebook-page MVP
• “Launching soon” landing page
• Smoke-test landing page
• Fake screenshots
• Fake checkout
• Concierge-MVP
• Clickable demos or paper
prototypes (Photoshop,
POP, or HTML)
• Kickstarter video
• AB-testing (in the app)
Tuesday, June 25, 2013
40. MVP summary
• MVP is a strategy, really
• It’s about experimentation though building
• There are a range of techniques and tools
• Use your best judgement
Tuesday, June 25, 2013