What You're Going To Learn:
What is Reputation Management and Why It's Important
How To Get More Reviews on Google, Facebook and Yelp
How to handle negative reviews
3. ● What is Reputation Management Important
● Getting More Reviews
● Navigating Negative Reviews
What are we going to cover
WHY HOW WHEN
4. Prospect Becomes aware that you exist
Awareness
They like a post, visit your website, listen to a
podcast
Engagement
Customer Journey
Going back to foundations
5. They join your list, opt in for an offer, redeem a
coupon
Subscribe
They purchase your main products or services.
Ascend
They leave a review and tell their friends & family.
Advocate
6. Why Is This
Important
It doesn’t take much to see your otherwise rock solid reputation
eroded away online, especially since we have so little control over the
“public spaces” of the internet that anyone and everyone has an
opportunity to edit or contribute to.
As a business owner, it is of the utmost importance that you do
everything you can to protect and manage your reputation online –
diving deep into everything that this online strategy has to offer so
that you can continue to build and grow the business of your dreams.
COMPETITION
More and more businesses are popping up and we have to stay
ahead of the game.
SEARCH ENGINE OPTIMIZATION
Your reviews on Google & Facebook do influence where you rank.
BUYER INTELLIGENCE
Buyers are getting to be more and more educated - 86% going
online to do research before ever visiting your location.
8. EMAIL BLASTS
Send emails to recent clients/patients asking them to leave a
review.
IN STORE KIOSK
Place an ipad/tablet at the front desk or in the waiting room for
people to leave reviews.
SMS BLASTS
Send a text message to recent clients/patients asking them to
leave a review.
How Can We
Get Reviews
The single best way to dramatically improve your reputation (almost
overnight) on the internet is to flood every mention of your name,
your business name, your products, or your services with so many
good reviews that it completely and totally drowns out the noise of
any negative posts that may have been made about you.
At the same time, you want these reviews to be 100% legitimate,
100% authentic, and 100% on the up and up.
This means you have to convince your customers and clients to
leave these positive reviews for you – and even those that are excited
about everything you have to offer and love doing business with you
may not be all that enthusiastic about leaving reviews online.
9. According to research leader BrightLocal, 97% of
consumers search online for local businesses. 12% of
consumers do so on a daily basis! As online
reputation statistics go, this number shouldn't be too
surprising. ... “85% of consumers trust online reviews
as much as personal recommendations.”May 3, 2019
Amazing
Tools
DEMO TIME
11. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Before
Reputation
Manageme
nt
17,805$ Bn
Business
Strategies
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
After
Reputation
Manageme
nt
Organic Traffic
12. What About
Negative Reviews
At the end of the day, nothing works better to fight back against
negative reviews than aggressive search engine optimization that
essentially “buries” those reviews deep down in the depths of the
internet.
You’ll never have an opportunity to scrub the internet of negative
reviews. It’s true what they say, the internet is forever.
What you can do, however, is to tuck those negative reviews into the
back corners of the internet where most people aren’t ever going to
be able to come across them. It’s a little bit of a misdirection, for sure,
but it is so far the most effective way to improve your reputation
online – and to do so in a hurry.
ACKNOWLEDGE
More and more businesses are popping up and we have to stay
ahead of the game.
GET MORE POSITIVE REVIEWS
Your reviews on Google & Facebook do influence where you rank.
DO AN AMAZING JOB!
Buyers are getting to be more and more educated - 86% going
online to do research before ever visiting your location.
13. 02
01 03
Get Clients
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Get Leads
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Get Reviews
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Cyclical Process
14. ● Get a reputation management tool setup and operational asap
○ We can do this for you with our tools
● Respond to all reviews - positive and negative
● Book your complimentary lead-accelerator session
What’s Next?
WHY HOW WHEN