This lesson discusses people media, which includes both people as media and people in media. People as media are well-oriented media users who act as intermediaries by interpreting information for lower-end users. They include opinion leaders, citizen journalists, social journalists, and crowdsourcing. People in media are media practitioners with expertise who provide information, such as print, photo, broadcast, and multimedia journalists. The document outlines learning competencies and examples of different types of people media.

1. MEDIA AND INFORMATION
LITERACY (MIL)
People Media
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
MIL PPT 22
Updated:
June 11, 2017

2. LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people
media (SSHS);
• compare people as media with people in media
(SSHS);
• describe the different dimensions of people
media (MIL11/12PM-IVa-1);

3. LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and
state reasons for such categorization
(MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and
negative effects of media, information on
individual and society (MIL11/12PM-IVa-1); and
• evaluate the role played by people media as
source of important information (SSHS).

4. TOPIC OUTLINE
I-PEOPLE MEDIA
A. Definition
B. Types and Characteristics
1. People as Media
1.1. Opinion Leaders
1.2. Citizen Journalism
1.3. Social Journalism
1.4. Crowdsourcing
2. People in Media
2.1.Print Journalists
2.2.Photojournalists
2.3.Broadcast Journalists
2.3.Multimedia Journalist
D. Advantages, Limitations,
and Value
E. Performance Task-Case
Study

5. PEOPLE MEDIA
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
MIL Curriculum Guide by DepEd)
People in Media and People as
Media
How do you understand the term
“people media”?

6. Who do you think are “people media”?
Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-
footage-business-people-shaking-question-mark-signs.html

7. FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND
“PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor

8. FORMATIVE ASSESSMENT: VENN DIAGRAM
People
as
Media
People
in
Media
• People who are
well-oriented
to media
sources and
messages and
able to provide
information as
accurate and
reliable as
possible.
• Media
practitioners
who provide
information
coming from
their expert
knowledge or
first- hand
experience of
event.
PEOPLE MEDIA

9. PEOPLE AS MEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing
Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

10. PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of
messages for lower-
end media users
• opinions are accepted
by a group

11. Photo Credit:
http://study.com/academy/lesson/two-
step-flow-communication-model.html
The Two-step
Flow
Communication
Model (1944) Paul
Lazarsfeld,
Bernard Berelson,
and Hazel Gaudet
PEOPLE AS MEDIA: OPINION LEADERS

12. PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology and
internet to create,
augment or fact-check
media on their own or in
collaboration with others. Photo Credit: http://www.dgiwire.com/what-
citizen-journalism-means-for-your-company/

13. PEOPLE AS MEDIA: CITIZEN JOURNALISM
Photo Credit:
https://mediu
m.com/@steph
enkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m

14. PEOPLE AS MEDIA
SOCIAL JOURNALISM
•Journalists are using
social media to make
their content available
to more people.
Photo Credit:
http://www.cision.com/us/resources/white-
papers/social-journalism-study/

15. FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM
Source: http://www.socialconnectblueprint.com/citizen-journalism-and-
social-media-are-driving-the-information-revolution/

16. FORMATIVE ASSESSMENT: RECITATION
What are the similarities
and differences between
citizen journalism and
social journalism?

17. PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas,
or content by soliciting
contributions from a
large group of people
and especially from the
online community
(Source: https://www.merriam-
webster.com/dictionary/crowdsourcing)
Photo Credit:
http://www.richmedia.com/richideas/articles/c
rowdsourcing-how-to-hire-the-world

18. EXAMPLE OF CROWDSOURCING
Photo Credit: https://plus.google.com/+TripAdvisor

19. EXAMPLE OF CROWDSOURCING
Photo Credit: https://www.waze.com/

20. EXAMPLE OF CROWDSOURCING
Photo Credit: Wikipedia

21. PEOPLE IN MEDIA
•media practitioners
•provide information
coming from their
expert knowledge or
first- hand
experience of events
Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html

22. PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia
Journalist Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-
quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</

23. PEOPLE IN MEDIA
Photo Credit: http://beta.abs-cbn.com/schedule?day=0

24. PEOPLE IN MEDIA
Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-
affairs-announces-big-changes-in-news-lineup

25. PEOPLE IN MEDIA
Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

26. PEOPLE IN MEDIA
Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion
Philippine Daily Inquirer The Philippine Star

28. SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
People in
Media
People as
Media
Lower - end
Media Users
• media users
• well-oriented to media sources and
messages
• intermediaries, provide information to
lower- end media users
• media practitioners
• experts
• provide information to media users
• people with limited
access to media and
information

29. FORMATIVE ASSESSMENT: RECITATION
1.What is the difference
between people as
media and people in
media?
2.What are the advantages
and limitations of people
as media? People in
media?

30. FORMATIVE ASSESSMENT:
CARTOON ANALYSIS
Source: https://irisfan23.wordpress.com/2012/07/31/constructive-
role-of-citizen-journalism-6/

31. PERFORMANCE TASK
COOPERATIVE LEARNING: CASE STUDY
Source: https://blog.hubspot.com/marketing/case-studies-marketing

32. COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m.
Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU

33. IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting
incident in Quiapo became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting
incident.
COOPERATIVE LEARNING: CASE STUDY

34. COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated
their Facebook accounts after receiving
bashings and death threats. Mr. Punzalan even
went to the police to clear his name.
• Undeniably, social media was also instrumental
in the arrest of the suspect Vhon Tanto who
later admitted his crime on national television.

35. COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by
being wrongfully accused in social media as
the suspect in the said shooting incident?
2. What is the liability of Top Gear, other media
outlets, and netizens who wrongfully accused
Mr. Nestor Punzalan as the suspect in the said
shooting incident?

36. COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen
journalism and social media in this
incident?
4. What positive and negative effects of
media and information on individual and
society were evident in this incident?

37. COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of
incident as experienced by Mr.
Punzalan from happening in the
future?
6. What important lessons can we learn
from this event as a social media user?

38. REFERENCES
• Media and Information Literacy Curriculum
Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two-
step-flow-theory-2/
• http://mediashift.org/2006/09/your-
guide-to-citizen-journalism270/

39. REFERENCES
• https://mobilizingideas.wordpress.com/20
12/09/03/people-as-media-campaigns-
and-actually-existing-democracy/
• http://groups.haas.berkeley.edu/marketing
/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/socie
ty/social-media/social-media-sharing-
news-opinion-leadership

40. REFERENCES
• http://blog.storyful.com/2014/03/12/te
n-principles-that-power-social-
journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social
-journalism-and-open-platforms-are-
the-new-normal-now-we-have-to-
make-them-work/

41. REFERENCES
• http://www.cbsnews.com/news/what-is-
crowdsourcing/
• http://learn.org/articles/What_are_the_Diff
erent_Types_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%2
0Volume%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citi
zen-journalism