The document summarizes the past, present, and future of Pinterest. In the past, Pinterest's big idea was to allow users to organize and share things they find on the web using boards. It grew rapidly, becoming one of the top 10 largest social media sites within a year. Currently, Pinterest is most popular among 25-34 year old women and is used for planning, organizing, and curating interests like crafts, fashion, and food. Brands that are successful on Pinterest take a human approach by sharing ideas for how products can be used rather than directly selling. In the future, Pinterest may expand into e-commerce by allowing direct product sales or promotions to drive users to other sites.

1. New KID on the Block
hi we’re cool.

2. How many of you are
FAMILIAR
with how Pinterest Works?

3. Agenda
Past
Present
Future

4. Past
Big Idea
Early Success

5. Big Idea
“To me boards are a
very human way of
looking at the world,”
said Silbermann, who
admitted he sees the
world as a series of
people’s collections. He
even referred to his wife’s
closet as a collection of
shoes and clothes.
“Move fast and
break things. Except
for data. And hearts.
Breakdancing OK”
“Pinterest lets you
organize and share
all the beautiful
things you find on
the web.”
New KID on the Block
New KID on the Block
New KID on the Block

6. Early Success
New KID on the Block
New KID on the Block
New KID on the Block
Lots of buzz &
curiosity
The fastest site to
reach 11 million
users
Dec ’11, just one
year ago, it was in
the top 10 largest
social media sites
Today, its in the top
3 behind FB and
Twitter, with Linkedin
right behind
From Q2 2011 to now,
Pinterest has grown
from representing
1.2% of social media
revenue for e-com-
merce sites to 17.4%.

7. Present
Brand Pinners: Lovely
Brand Pinners: Awful
What for?
Who’s using it?
Pin It

8. Who’s using it?
25-34 women make up the
largest age demographic
60% female 40% male
50% of users have kids
North Central/South East
States = high usage
Purchasing power:
81% of women surveyed trust
Pinterest more than FB andTwitter.
60%40%
50%

9. What for?
Planning, Organizing, Curating
Top PinboardTopics: Crafts, Gifts/Special
Events, Hobbies, Interior Design, Fashion, Blog-
ging Resources, Food/Receipes
Keeping up with trend

10. What for?
66% of users
regularly follow
and repin retailers.
59% of Pinterest users
purchased an item they
saw on the site
Online U.S. consumers
follow retail companies:
Pinterest = 9.3
Twitter = 8.5
Facebook = 6.9

11. “Those who will succeed in Pinterest, from a brand
perspective, will take that attitude because if you go
up there and start just pinning your own stuff, without
having the mood and the spirit of the community,
you’re going to turn people off.”—Johanna Murphy,
VP/eCommerce, Kate Spade.
Brand Pinners
Lovely

12. Brand Pinners
Lovely

13. Brand Pinners
Lovely
“This is great content marketing at work: sharing
ideas in which your products can be used, but
making it more about education than selling.”—
Renee Decoskey, a writer and the managing
editor for Business 2 Community.

14. Brand Pinners
Lovely

15. Brand Pinners
Awful

16. Brand Pinners
Awful

17. Pin It

18. 1. Increase brand referral traffic + sales
2. Create brand experience
3. Visually tell story
4. Connect on a human level
1. Not all brands are visual (might have to
get creative or not use it)
2. Unbalanced demographic (mostly female)
3. Copyright Issues
4. Link can be easily broken
5. Content can be lost through repinning
(over time)

19. But does it pay off
ROI/Metrics Slide
Referral Traffic

21. Future
PinPointing
eCommerce Channel
Pinterest Promotions
Men using Pinterest
Design Influence

22. Men using Pinterest
Eye CANDY for Men
Male-focused
businesses would
be wise to be
early-adopters
They may also
use it to find out
more about what
SHE wants--brands
should take this
into consideration
More and more
men are looking to
discover products,
and Pinterest
isn’t exclusively
for women
In the UK, men
are actually the
ones doing more
pinning, 56% vs.
44% female

23. The idea is for brands to use the platform to set up
contests and sweepstakes on Facebook or the brands’
own sites that tie in the social scrapbooking site
Convert their Facebook fans into Pinterest followers,
cross-pollinating the bases.
Could have time-sensitive sales/promotions exclusively
for Pinterest followers
Pinterest Promotion

24. Zappo’s separate site that
aggregates pins and makes
suggestions on products
offered by Zappo’s like
shoes, accessories, etc.
PinPointing

25. eCommerce
For smaller retailers and
boutiques, Pinterest could
integrate, acquire or
build their own version of
Shopify and let merchants
sell directly on the
Pinterest platform.

26. Design Influence
Ebay, basically has the
same pinfeed format that
they’ve just begun using

27. Design Influence
Myspace redesign, VERY
image-oriented not
dissimilar from Pinterest.

28. Key Takeaways for
Pinterest Success
Have a personality.
Focus on lifestyle,
taste, and interests.
Social shopping is more
about discovery, conversations
and relationship building.
The trick to succeeding on
Pinterest isn’t necessarily about
showing off your products or
services directly.
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2.
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