This document introduces the Strategy Evaluation Matrix (SEM), an original framework for selecting strategies from multiple strategic options. The SEM evaluates strategies based on their risk level and ability to execute. It maps strategies to four quadrants: avoid, investigate, delay, and execute. The framework recommends selecting strategies in the "execute" quadrant as they require low risk and high ability to execute, yielding maximum value. The SEM can be used in strategy planning to evaluate options generated from a SWOT analysis, and is generally applicable to idea filtering, marketing campaigns, and product development.