1. Madeline Schroeder
Marketing and Advertising Portfolio

2. What is in this portfolio?
Who is Madeline Schroeder?
What does she want to do?
What experience does she have?
What is Madeline passionate about?
How can I get ahold of Madeline Schroeder?
Madeline Schroeder - Marketing Portfolio

3. Who is Madeline Schroeder?
Madeline Schroeder - Marketing Portfolio
• Hard Working
• Quick Learner
• Dedicated
• Professional
• Creative
• Good Sense of Humor
• Snowboarder
• Swimmer
• Conservationist
• Active DECA Competitor

4. What Does She Want to Do?
Work in a cutting edge, creative, integrated
marketing agency
Get exposure and experience with
advertising, branding, PR, creative and social
marketing
Use the marketing and advertising skills in real
life situations to help create extraordinary
outcomes for advertisements and products
Madeline Schroeder - Marketing Portfolio

5. What experience does she have?
Advertising Campaign – Complete Nutrition
Storefront Design – LoveCulture
Marketing Plan – Shoe Advertisment
On site Promotion – Adrenalin Cycles
Marketing Strategy – Pechakucha
Madeline Schroeder - Marketing Portfolio

6. Advertising Campaign – Complete
Nutrition
Madeline Schroeder - Marketing Portfolio
Advertising Campaign
Description:
• Created a multichannel ad
campaign for Complete
Nutrition targeted towards
existing and potential
clients
• Leveraged social media
and QR codes
• Presented at DECA State
Competition
Goal:
• Expand brand awareness
and increase sales volume
over a 12 month period

7. Storefront Design – LoveCulture
Madeline Schroeder - Marketing Portfolio
Storefront Design
Description:
• Created a storefront
design that the company
would (realistically) use for
the upcoming season
Goal:
• Professional, realistic, and
cost effective design
Outcome:
• Selected as one of the
examples for the upcoming
business marketing
classes

8. Marketing Plan – Shoes
Madeline Schroeder - Marketing Portfolio
Marketing Plan
Description:
• Designed a new running
shoe
• Professionally advertised
the shoe for a magazine
page
• Identified cost of
expenses, and evaluate
potential profit
Goal:
• Create a written version of
the advertisement in a
marketing plan

9. On Site Promotion – Adrenalin Cycles
Madeline Schroeder - Marketing Portfolio
On Site Promotion
Description:
• Organized an upcoming
cyclo- cross race
sponsored by Adrenalin
Cycles
• Created a marketing plan
for Adrenalin Cycles to
help organize a team of
30+ people throughout
promoting, advertising and
selling the race.
Goal:
• Promote the cyclo- cross
race in Highlands Ranch,
Colorado

10. Marketing Strategy – Pechakucha
Madeline Schroeder - Marketing Portfolio
Marketing Strategy
Description:
• 20 slides of cue images to
speak about marketing
strategy for 20 seconds a
slide
Goal:
• Create a memorable and
professional lesson to be
used at lower level
marketing classes

11. Contact
Madeline Schroeder - Marketing Portfolio