Mackenzie Rae Knapp

Greater Los Angeles Area United States

LA based consultant on Digital Analytics

Technology / Software / Internet

Example of work on personal website: raeanalytics.com Currently, Mackenzie Knapp handles all digital clients for Phelps Agency, an LA-based Ad Agency at the Silicon Beach Campus. Whether it's implementing digital analytics or deep diving with data analysis, Mackenzie is fascinated with telling the behavioral story behind why people act the way they do. For this chapter, "the story" focuses on helping clients see how their digital assets influence other aspects of their business and overall brand perception. While at ObservePoint, Mackenzie Rae Knapp consulted over 17 multinational clients on their implementation of digital marketing and data governance. Her intellectual curiosity t...