Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

1. What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readers http://www.flickr.com/photos/ausnahmezustand/

2. Mack Collier – Social Media Strategist Stay in touch with me here: Business site – http://mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http://www.slideshare.net/mackcollier Please follow #Blogchat every Sunday night on Twitter starting at 8pm

3. All Engagement is Not Created Equally…ll

4. What’s your engagement strategy?

5. Types of Engagement Comments Emails/Phone Calls Subscribing to the blog’s feed (RSS or Email) Reading the post Visiting your website Buying your product/service

6. What we’ll cover today Creating Content That Encourages the Engagement You Want Writing Better Headlines Getting More Comments What’s the ‘Bigger Idea’ Behind Your Blog? Giving Readers a Sense of Ownership

7. 1 – Create Content That Encourages the Engagement You Want

8. What’s your call to action?

11. 2 – Writing Better Headlines Don’t simply summarize your post, focus on making it shareableand interesting.

12. Your headline should be interesting enough to quickly grab the attention of a reader… but also be consistent with the content of the post.

13. Which Headline is Better? Why Trigger E-Mail Programs Work Or…. 10 Proven Tips for Making Your Trigger E-Mail Program a Success!

14. Which Headline is Better How to Write Blog Posts That Get You Business Or… The One Blog Post That Got Me Over $22,000 in Consulting Business

15. Which Headline is Better Twitter Can Affect Search Results Or… How is Twitter Impacting Search and SEO? Here’s the (Visual) Proof

16. 3 – Getting More Comments Respond to comments Ask for comments – ‘What do you think?’ Make your writing conversational Highlight readers that comment Leave something on the table

17. No (successful) blog is an island… http://www.flickr.com/photos/aaronescobar

18. 4– What’s the ‘Bigger Idea’ Behind Your Blog? http://www.flickr.com/photos/dexxus

19. “Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.” - Kathy Sierra

24. 5 – Give Readers a Sense of Ownership in the Content

28. To review… Create Content That Encourages the Engagement You Want Write Better Headlines Getting More Comments Find the ‘Bigger Idea’ Behind Your Blog Give Readers a Sense of Ownership

29. Your Turn, Any Questions? http://www.flickr.com/photos/hiddedevries/