This document provides guidance on social media marketing strategies. It discusses setting up profiles and regular posting on various social media platforms like blogs, Facebook, LinkedIn, Twitter, video sites, photo sites, and forums. It also recommends creating RSS feeds, podcasts, and using tools to manage multiple accounts. The key actions listed include posting content regularly while monitoring metrics like views, comments, and referrals from each channel. The goal is to maximize online presence and reach across different social media networks.
2. With all the social sites
available, it can be confusing
deciding which one to use!
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3. This social marketing plan will help you:
1. Understand how Social Marketing works
2. Figure out what you need to do with social
media marketing
3. Get started with Social Media Marketing
Step-By-Step
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5. Actions
Regular blogging (at least weekly)
Create RSS feed
Encourage comments i.e. ask for
feedback or thoughts on your article
Monitor
Traffic to your blog (Google Analytics)
Subscribers
Comments
Inbound links
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8. Actions
Create Fan page, customize welcome
page
Regular status updates
Create and participate in groups,
questions
Create competitions
Monitor
Referrals from other social networks
Likes/comments
EdgeRank score
Mentions
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9. Actions
Create detailed profile with
credentials
Create a group and encourage
interaction
Answer questions and post
questions
Monitor
Referrals from other social networks
# of people in your network
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10. Actions
Promote blog posts and articles
Create corporate account
Encourage employee account creation
Respond to support issues & follow up
Tweet tips, industry news & company updates
Monitor
Following/Follower ratio
Mentions
Retweets
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11. Widgets
Social widgets are placed on a website to enable visitors to share
information about the website on a social site
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12. Actions
Create widgets
Distribute widgets
Facebook Widget on website
Monitor
Widget count
Mentions of widgets
Referrals from widgets
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15. Actions
Write good, quality original articles
Include important keywords 1-3 times
Think of what your audience would search
for
Spin article
Include website URL for backlinks
Monitor
View count
Ranking for important keywords
Comments/Likes
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18. Actions
Bookmark your blog posts and articles
that may interest others
Monitor
Referrals from bookmarking sites
Ranking on bookmarking sites
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21. Actions
Find and blog on industry related forums that
have high traffic
Always include your website URL in your
signature
Create profile with relevant information so
users can find and identify you
Engage in popular Marketing wikis such as
Wikidot, Wikispaces
Monitor
Referrals from forums/wikis
Pages ranking for important keywords
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24. Actions
Regularly update videos
Always include a link to your website in the
description and if possible the video itself
Create a video series i.e. 10 Step Marketing
Plan, with a video for each step
Monitor
Views of your video and channel views
Referrals from other video sites
Individual video rank for keyword searches
Number of subscribers
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27. Actions
Upload photos from company/marketing
events
Daily company life
Always include links back to website/blog
Monitor
View count
Referrals
Ranking for important keywords on these
sites
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29. “Feeds are a way for websites to distribute their content
well beyond just visitors using browsers. Feeds
permit subscription to regular updates”.
- Google
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30. Actions
Create an RSS feed of your various blogs
and accounts on article sites
Submit the above to feed directories
Monitor
Subscribers – new and existing
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36. • Manage ALL social media sites from one
platform
• Create social accounts automatically
• Submit your articles and press releases to ALL
major Blogs, Wikis, Article Directories, Hubs,
Profiles, Micro Blogging, Social Networking, RSS
and Ping sites.
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