This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture focuses on the importance of strong messaging for entrepreneurs marketing their ventures. It examines what messaging is, why it is valuable, how to best create it and what you need to produce.
7. Why
is
Messaging
Important?
•
•
•
•
Answers
the
“So
What?”
ques4on
Highlights
your
unique
quali4es
Differen4ates
you
from
rivals
Posi4ons
you
within
the
marketplace
55. Resources
How to come up with value propositions when what you sell isn’t unique
http://bit.ly/1hVbvU8
SWOT Analysis – How to do it properly!
http://bit.ly/1dOD8qQ
The value of value propositions
http://www.markevans.ca/2013/10/29/value-value-propositions/
For startups, perceptions is reality
http://www.markevans.ca/2014/01/14/perception/
Why Simple Websites are Scientifically Better
http://conversionxl.com/why-simple-websites-are-scientifically-better/