SlideShare uma empresa Scribd logo
1 de 96
Baixar para ler offline
…or
How Startups can stand
out from
the crowd.
A presentation in 3 parts
Saul Colt – Head of Magic
www.kineticcafe.com
2"2"
Raise Your Hand If……..
4"4"
I have sex a lot
5"5"
The woman I have it the most
regularly is really in touch with her
body.
Actual text message.
6"6"
She also likes me to know here she is
at all times.
Actual text message.
7"7"
8"8"
A few nights
ago
While I was
lying in
The wet spot,
because I am
Gentleman
and I always
take the wet
spot, she said
Something
that didn’t
sink in until
today.
9"9"
“The thing I like most about
making love to is that I can
actually see and feel your
heart break a little as we do it
because while I know you love
me I also know I am not the
one you want to be with.”
10"10"
If you are asking yourself
what kind of person would
say such a thing..
11"11"
12"
…but she isn’t wrong…I mean she knows
everything about me.
13"
There is someone else.
14"
15"
I realized I was
crazy about her
when she told
me a Batman
Joke
16"
She is crazy smart….
Inspiration>Influence
Weekend Friends
17"
…and when I see a picture of her!
or when we skype…
Actually Saul!Actually Her!
18"
When I dream about her…
Actually Saul!
19"
You see, she lives in another city
and except for the once or twice
we see each other every few
months our relationship is
entirely online or through txt
messages.
#almostadealbreaker"
…and that makes things harder. Case in point. I once played “Turn
out the lights” (the most romantic song ever written) and couldn’t
really gauge the reaction…
21"
…and that’s when I realized that
as long as our relationship is
entirely online I will always feel
like there is a part of me that
wants more.
22"
Think about that.
23"
When everything is online you
run the risk of people getting
busy with work and life and just
forgetting about you…or not
understanding intent. Like now
for me and her.
24"
Because for reasons I am not sure
about she isn’t talking to me right
now.
25"
So I am sad.
26"
But my reason for being a little
heartbroken right now (and also
being probably in love with her) is
great for you because it is the
formula for creating great gorilla
(not guerilla) marketing ideas that
people will talk about and spread to
friends and on Social Networks.
27"
…did you catch the formula?!?!
28"
My name is Saul and I am the..
A little about me
30"
…and what I do has nothing to
do with seo or ppc.
31"
Instead of that stuff I just
touch people. 
32"
Good touch or bad touch my job
is to create experiences that
people remember.
33"
The way to do this is to replicate
my heartbreak story with a little
twist.
34"
From now on when you are
brainstorming ideas you need to
consciously think about her and I
(preferably kissing) and about how you
are going to accomplish three very
important things…and all 3 things, not
just two out of three.
35"
Every Idea Must….
36"
1- Make Girls…er I mean,
People Laugh!
37"
B- Make People Think.
38"
Create a genuine
emotion.!
(even if it is
tears)
39"
Makes Sense, Right?
40"
Some of you still look
confused.
41"
Let me explain this another
way.
42"
All ideas (if they are going to be
successful) must make people
“laugh, think, cry”
43"
There are a lot of ways to do
this…
44"
…but the easiest way to do this
is through Pop Culture.
45"
I’ll Prove It.
46"
Everyone probably remembers where
they where when they first heard…
47"
Knock Knock?
48"
Notaver
49"
Not a very good response to
that last joke!
50"
Ok…How about…
51"
52"
…and the Banana Stand
53"
Well, Here’s how I used Arrested
Development (in a real life way) to
stand out from the crowd and
make people laugh, think and cry…
54"
Saul s
B-Day!
55"
56"
Important Take Away:!
If you can’t or don’t feel like
competing on other people’s
terms…just change the rules…
57"
Like this!
58"
This Idea is Brilliant because…
59"
…it was mine…
60"
But also because it is a perfect
example of laugh, think, cry.
61"
Laugh
Fans of AD got the joke right away and
appreciated it.
People who didn’t make the connection or
know of AD just thought it was something
interesting and unusual.
Either way people needed to see the booth.
62"
Think.
Seeing a 10 foot banana is going to make you think,
even go as far as scratch your head and when you
couple that with giving people actual banana’s
instead of regular conference swag like pens and
such people where curious as to what the “Catch”
was and needed to see the booth.
63"
Create an Emotion.
AD was a show with a rabid fan base.
This idea spoke to them and made an instant impact
while at the same time started conversations with
the folks who had never heard about the show and
just appreciated the small business connection of a
fruit stand and possibility triggered memories of
Lemonade stands of their youth.
As for actual Crying…this was done by the people on
our row who spent 50-70k on trade show booths.
64"
So was this a success?
65"
Some Stats!
-1/3 of all tweets with the Conference
Hashtag where about our booth.
-Conference attendee’s suggested we win a
prize for best booth without an actual prize
existing.
-we were included in most of the coverage
and wrap up posts.
-Gave out 2k+ bananas with a sticker and
unique URL and saw that over 65% of the
people got a banana checked out the link.
66"
This is just one example. Here are
about 100 more.
67"
Quick ways to start WOM conversations!
67
• Force people to
ask questions?
• Make them
scratch their
heads!
• Try 100
things!
• Its ok if no one
shows up!
68"
More ways to start WOM conversations!
68
7070
Nuvango
7171
Nuvango
7272
Remember that ”Do interesting
things” slide?.
7373
Remember that ”Do interesting
things” slide?.
7474
Remember that ”Do interesting
things” slide?.
75"
This is a perfect place to tell the
story with the stranger in your
room from that year at SXSW.
76"
Another quick example…
80"80
81"81
82"82
83"83
84"
85"
86"
…and all these ideas were born
using the Laugh, Think, Cry
formula
87"87
Seth Godin Agrees with me!
88"
So…in closing.
88
89"
If you remember nothing else from
my talk, Please make it these few
things…
90"
92"92"
Know where the line of “good
taste” is with your customers and
step over the line. Because crossing
the line is where the conversations
happen…but make sure you don’t
cross too far and offend people.
Shock them, don’t stun them.
93"93"
Trying too many things
from this talk wouldn’t
be a good idea.
94"94"
Because I mostly spoke of sleeping with I
care about and if you slept with them I
would cut you.
My wish is that you be inspired by what
I shared with you, I want you to form
some real relationships and dream up
your own ideas but mostly, never let
yourself be afraid to take some chances
and step over the line.!
95"95
I’m Very Romantic!
96"96
Any Questions? Contact me!
@saulcolt
Cell - 416-219-3259
saulcolt
saulcolt
scolt@kineticcafe.com

Mais conteúdo relacionado

Semelhante a Guerrilla Marketing for your Startup - MaRS Best Practices

McKaig Chevrolet Buick June 2013 Newsletter
McKaig Chevrolet Buick June 2013 NewsletterMcKaig Chevrolet Buick June 2013 Newsletter
McKaig Chevrolet Buick June 2013 Newsletter
McKaig Chevrolet Buick
 

Semelhante a Guerrilla Marketing for your Startup - MaRS Best Practices (20)

Programming Play
Programming PlayProgramming Play
Programming Play
 
How To Flake Proof Your Game
How To Flake Proof Your GameHow To Flake Proof Your Game
How To Flake Proof Your Game
 
Idealand 2.0
Idealand 2.0Idealand 2.0
Idealand 2.0
 
7 Tips To Declutter Your Life
7 Tips To Declutter Your Life7 Tips To Declutter Your Life
7 Tips To Declutter Your Life
 
The Brillzdom Book: Chapter One
The Brillzdom Book: Chapter OneThe Brillzdom Book: Chapter One
The Brillzdom Book: Chapter One
 
SLT-Copy
SLT-CopySLT-Copy
SLT-Copy
 
Creating Mass Audiences, How to Reach 30 Million People!
Creating Mass Audiences, How to Reach 30 Million People!Creating Mass Audiences, How to Reach 30 Million People!
Creating Mass Audiences, How to Reach 30 Million People!
 
Why We Do What We Do by Tony Robbins
Why We Do What We Do by Tony RobbinsWhy We Do What We Do by Tony Robbins
Why We Do What We Do by Tony Robbins
 
How to text girls
How to text girlsHow to text girls
How to text girls
 
Sms Of Cell
Sms Of CellSms Of Cell
Sms Of Cell
 
Neg hits by lancelots
Neg hits by lancelotsNeg hits by lancelots
Neg hits by lancelots
 
Give a Skepticamp Talk!
Give a Skepticamp Talk!Give a Skepticamp Talk!
Give a Skepticamp Talk!
 
7 Ideas to Boost Your Abundance Mentality - Getting Into a "Social Momentum"...
7 Ideas to Boost Your Abundance Mentality -  Getting Into a "Social Momentum"...7 Ideas to Boost Your Abundance Mentality -  Getting Into a "Social Momentum"...
7 Ideas to Boost Your Abundance Mentality - Getting Into a "Social Momentum"...
 
My thoughs about life
My thoughs about lifeMy thoughs about life
My thoughs about life
 
McKaig Chevrolet Buick June 2013 Newsletter
McKaig Chevrolet Buick June 2013 NewsletterMcKaig Chevrolet Buick June 2013 Newsletter
McKaig Chevrolet Buick June 2013 Newsletter
 
Dear Younger Me...A Mother's Day post
Dear Younger Me...A Mother's Day postDear Younger Me...A Mother's Day post
Dear Younger Me...A Mother's Day post
 
7 tips to_declutter_your_life
7 tips to_declutter_your_life7 tips to_declutter_your_life
7 tips to_declutter_your_life
 
How not to be a dick Как Не быть хуем и засранцем
How not to be a dick Как Не быть хуем и засранцемHow not to be a dick Как Не быть хуем и засранцем
How not to be a dick Как Не быть хуем и засранцем
 
All About Women_201117052033.pdf
All About Women_201117052033.pdfAll About Women_201117052033.pdf
All About Women_201117052033.pdf
 
35 Great Quotes From Walt Disney
35 Great Quotes From Walt Disney35 Great Quotes From Walt Disney
35 Great Quotes From Walt Disney
 

Mais de MaRS Discovery District

Mais de MaRS Discovery District (20)

How to Pitch a VC - Entrepreneurship 101
How to Pitch a VC - Entrepreneurship 101How to Pitch a VC - Entrepreneurship 101
How to Pitch a VC - Entrepreneurship 101
 
The Pitch - Entrepreneurship 101
The Pitch - Entrepreneurship 101The Pitch - Entrepreneurship 101
The Pitch - Entrepreneurship 101
 
25 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 10125 lessons learned - Entrepreneurship 101
25 lessons learned - Entrepreneurship 101
 
So you want to start a business? - Entrepreneurship 101
So you want to start a business? - Entrepreneurship 101So you want to start a business? - Entrepreneurship 101
So you want to start a business? - Entrepreneurship 101
 
Lessons in Startup Leadership - Entrepreneurship 101
Lessons in Startup Leadership - Entrepreneurship 101Lessons in Startup Leadership - Entrepreneurship 101
Lessons in Startup Leadership - Entrepreneurship 101
 
Why Should I Work for You? (The EVP)
Why Should I Work for You? (The EVP)Why Should I Work for You? (The EVP)
Why Should I Work for You? (The EVP)
 
A New Hiring Paradigm
A New Hiring ParadigmA New Hiring Paradigm
A New Hiring Paradigm
 
How to Find and Hire Top Talent
How to Find and Hire Top TalentHow to Find and Hire Top Talent
How to Find and Hire Top Talent
 
Startup finances: Forecasting, Modelling & Metrics
Startup finances:  Forecasting, Modelling & MetricsStartup finances:  Forecasting, Modelling & Metrics
Startup finances: Forecasting, Modelling & Metrics
 
Financial Modelling
Financial Modelling Financial Modelling
Financial Modelling
 
Forecasting Revenue
Forecasting RevenueForecasting Revenue
Forecasting Revenue
 
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 10110+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
10+ Steps to Scaling Your Cheer Squad - Entrepreneurship 101
 
Scaling Your Startup - Entrepreneurship 101
Scaling Your Startup - Entrepreneurship 101Scaling Your Startup - Entrepreneurship 101
Scaling Your Startup - Entrepreneurship 101
 
Scaling Outside Canada - Entrepreneurship 101
Scaling Outside Canada - Entrepreneurship 101Scaling Outside Canada - Entrepreneurship 101
Scaling Outside Canada - Entrepreneurship 101
 
Partnership Negotiations - Entrepreneurship 101
Partnership Negotiations - Entrepreneurship 101Partnership Negotiations - Entrepreneurship 101
Partnership Negotiations - Entrepreneurship 101
 
Licensing - Entrepreneurship 101
Licensing - Entrepreneurship 101Licensing - Entrepreneurship 101
Licensing - Entrepreneurship 101
 
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
Art of the deal 101: Notes from the Trenches - Entrepreneurship 101
 
Social Selling - Entrepreneurship 101
Social Selling - Entrepreneurship 101Social Selling - Entrepreneurship 101
Social Selling - Entrepreneurship 101
 
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
The Art & Science of Sales: Tips, Tricks & Tools - Entrepreneurship 101
 
Sales Putting the Fun in Funnel - Entrepreneurship 101
Sales Putting the Fun in Funnel - Entrepreneurship 101Sales Putting the Fun in Funnel - Entrepreneurship 101
Sales Putting the Fun in Funnel - Entrepreneurship 101
 

Último

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Último (20)

Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 

Guerrilla Marketing for your Startup - MaRS Best Practices