26th august,2014 daily exclusive oryza rice e newsletter by riceplus magazine

26th August, 2014
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Latest News Headlines…
 Branding Makes a Difference for Pakistan Rice Exports, Say Experts
 Oryza U.S. Rough Rice Recap - Quiet Market as Prices Hold
 Pakistan is significantly losing out on rice exports due to lack of
branding, say experts, according to local sources.
 South Korea Buys 9,434 Tons of Australian Non-Glutinous Rice in
Tender
 Oryza Global Rice Quotes
 Vietnam Rice Sellers Lower Some of Their Quotes Today; Other Asia
Rice Quotes Unchanged
 Vietnam exported around 3.841 million tons of rice in January 1 –
August 14, 2014
 Sri Lanka Plans to Import 100,000 Tons of Rice in 2014 as
Production May Decline 17% to 3.32 Million Tons Bangladesh Collaborates
with China to Boost Hybrid Rice Production
 Mozambique Targets 80% Self-Sufficiency in Rice by 2020
NEWS DETAILS:
Branding Makes a Difference for Pakistan Rice Exports, Say Experts
Daily Rice E-Newsletter by Rice Plus Magazine www.ricepluss.com
News and R&D Section mujajhid.riceplus@gmail.com Cell # 92 321 369 2874
Aug 25, 2014

Pakistan is significantly losing out on rice exports due to lack of branding, say experts, according to local sources.Of late,
Pakistan's earnings from rice exports have been increasing despite a decline in the volume of exports as Pakistan rice
exporters have been able to get better prices for basmati rice in the international markets.Pakistan basmati rice
exporters always compete with Indian basmati rice exports and realized that they have been losing out to Indian
exporters just because of lack of strong brands in the country. Indian exporters have been pretty fast in reacting to the
market trends, say experts.
Consequently, basmati brands such as ‘Falak’ and ‘Rymah’ evolved and some Pakistan exporters have been successful in
getting better prices for basmati rice. Yet, out of total 733,860 tons of basmati rice exported, less than 10%, or around
70,000 tons are branded.Situation is worse in the case of non-basmati rice exports. Hardly any brands exist in this
segment. Talking about the importance of branding, a basmati rice exporter told local sources that till recently, Pakistan
exported most of its rice, including basmati and non-basmati, without proper processing, packaging and branding. He
noted that leading basmati rice brands are getting nearly $500 per ton higher than unbranded varieties.
Experts say that rice processing and exports are still in the hands of small and medium players who lack professionalism.
This is the main reason why Pakistan exporters are not realizing the importance of branding and marketing, they add.
Head of one of the leading basmati brands told local sources that brand-building also requires huge investment for
market research, promotion and marketing as well as subsistence, and Pakistan exporters lack both these
elements.Pakistan exported around 3.16 million tons of rice in the fiscal year 2013-14 (July 2013 - June 2014), down
about 7% from around 3.4 million tons of rice exported in FY 2012-13. But, earnings from total rice exports have
increased 14% to around$2.185 billion from around $1.922 billion last year.
Tags: Pakistan rice brands, Pakistan rice exports, Pakistan basmati rice exports
Oryza U.S. Rough Rice Recap - Quiet Market as Prices Hold
Aug 25, 2014
As of today, offers could still be found around $13.00-$13.33 per cwt fob farm (about $287-$294 per ton) while bids held
steady near $12.85-$13.25 per cwt (about $282-$292 per ton) for September-October delivery however no trades were
reported.In the meantime, the USDA estimates that as of Aug 24th, 94% of the U.S. rice crop had headed which was 6%

greater than this time last year and 5% greater than the previous 5-year average. As of now, the USDA estimates that
93% of the rice crop in Arkansas has headed compared to 90% in California, 99% in Louisiana, 96% in Mississippi, 89% in
Missouri, and 100% in Texas.The USDA estimates that , 11% of the U.S. rice crop has be harvested which was 2% less
than this time last year and 6% less than the previous 5-year average. As of now, the USDA estimates that 1% of the rice
crop in Arkansas has been harvested compared to 0% in California, 46% in Louisiana, 2% in Mississippi, 0% in Missouri,
and 48% in Texas.The USDA also considers 74% of the U.S. to be in good to excellent condition, which was unchanged
from last week and 4% better than this time last year, compared to 65% in Arkansas, 85% in California, 85% in Louisiana,
86% in Mississippi, 67% in Missouri, and 54% in Texas.
Tags: U.S. rice prices, U.S. rice market
Branding Makes a Difference for Pakistan Rice Exports, Say Experts
Aug 25, 2014
Pakistan is significantly losing out on rice exports due to lack of
branding, say experts, according to local sources.
Of late, Pakistan's earnings from rice exports have been increasing despite a decline in the volume of exports as Pakistan
rice exporters have been able to get better prices for basmati rice in the international markets.Pakistan basmati rice
exporters always compete with Indian basmati rice exports and realized that they have been losing out to Indian
exporters just because of lack of strong brands in the country. Indian exporters have been pretty fast in reacting to the
market trends, say experts. Consequently, basmati brands such as ‘Falak’ and ‘Rymah’ evolved and some Pakistan
exporters have been successful in getting better prices for basmati rice. Yet, out of total 733,860 tons of basmati rice
exported, less than 10%, or around 70,000 tons are branded.Situation is worse in the case of non-basmati rice exports.
Hardly any brands exist in this segment.
Talking about the importance of branding, a basmati rice exporter told local sources that till recently, Pakistan exported
most of its rice, including basmati and non-basmati, without proper processing, packaging and branding. He noted that
leading basmati rice brands are getting nearly $500 per ton higher than unbranded varieties. Experts say that rice
processing and exports are still in the hands of small and medium players who lack professionalism. This is the main
reason why Pakistan exporters are not realizing the importance of branding and marketing, they add. Head of one of the
leading basmati brands told local sources that brand-building also requires huge investment for market research,
promotion and marketing as well as subsistence, and Pakistan exporters lack both these elements.Pakistan exported

around 3.16 million tons of rice in the fiscal year 2013-14 (July 2013 - June 2014), down about 7% from around 3.4
million tons of rice exported in FY 2012-13. But, earnings from total rice exports have increased 14% to around$2.185
billion from around $1.922 billion last year.
Tags: Pakistan rice brands, Pakistan rice exports, Pakistan basmati rice exports
South Korea Buys 9,434 Tons of Australian Non-Glutinous Rice in Tender
Aug 25, 2014
South Korea's state run Agro-Fisheries & Food Trade Corporation (KAFTC) has purchased 9,434 tons of non-glutinous rice
of Australian origin (japonica) for delivery between December 15-31, 2014, according to tender results announced on its
website.The results are for tender that closed on August 7, 2014. The KAFTC will buy 4,039 tons of medium type brown
rice at about $928.20 per ton, 2,697 tons of medium type milled rice at about $1,007 per ton and 2,698 tons of medium
type milled rice at $997 per ton.
Tags: South Korea rice tenders, South Korea rice imports, South Korea Agro-Fisheries Corporation (KAFTC)
Oryza Global Rice Quotes
August 25th, 2014
Long grain white rice - high quality
Thailand 100% B grade 455-465 ↔
Vietnam 5% broken 445-455 ↓
India 5% broken 440-450 ↔
Pakistan 5% broken 440-450 ↔
Cambodia 5% broken 465-475 ↔
U.S. 4% broken 535-545 ↔
Uruguay 5% broken 610-620 ↔
Argentina 5% broken 610-620 ↔

Long grain white rice - low quality
Thailand 25% broken NQ ↔
Vietnam 25% broken 400-410 ↔
Pakistan 25% broken 395-405 ↔
Cambodia 25% broken 450-460 ↔
India 25% broken 390-400 ↔
U.S. 15% broken 525-535 ↔
Long grain parboiled rice
Thailand parboiled 100% stxd 445-455 ↔
Pakistan parboiled 5% broken stxd 450-460 ↔
India parboiled 5% broken stxd 430-440 ↔
U.S. parboiled 4% broken 630-640 ↔
Brazil parboiled 5% broken 595-605 ↔
Uruguay parboiled 5% broken NQ ↔
Long grain fragrant rice
Thailand Hommali 92% 1055-1065 ↔
Vietnam Jasmine 580-590 ↓
India basmati 2% broken NQ ↔
Pakistan basmati 2% broken NQ ↔
Cambodia Phka Malis 880-890 ↔
Brokens
Thailand A1 Super NQ ↔
Vietnam 100% broken 335-345 ↔
Pakistan 100% broken stxd 325-335 ↔
Cambodia A1 Super 360-370 ↔
India 100% Broken stxd 345-355 ↔
Egypt medium grain brokens NQ ↔
U.S. pet food 470-480 ↔
Brazil half grain NQ ↔
Medium grain milled
U.S. Calrose 4% broken 1025-1035 ↔
Egypt medium grain 6% NQ ↔
All prices USD per ton, FOB vessel, oryza.com
Vietnam Rice Sellers Lower Some of Their Quotes Today; Other Asia Rice Quotes
Unchanged

Aug 25, 2014
Vietnam rice sellers lowered their quotes for 5% broken rice and Jasmine rice by about $5 per ton and $10 per ton
respectively to around $445 - $455 per ton and around $580 - $590 per ton respectively today. Other Asia rice sellers
kept their quotes unchanged .
5% Broken Rice
Thailand 5% rice is quoted at around $440 - $450 per ton, about $5 per ton discount to Vietnam 5% rice quoted at
around $445 - $455 per ton, down about $5 per ton from Friday. India 5% rice is quoted at around $440 - $450 per ton,
on par with Pakistan 5% rice quoted at around $440 - $450 per ton.
25% Broken Rice
Thailand 25% rice was last quoted at around $350 - $360 per ton, about $50 per ton discount to Vietnam 25% rice
quoted at around $400 - $410 per ton. India 25% rice is quoted at around $390 - $400 per ton, about $5 per ton discount
to Pakistan 25% rice quoted at around $395 - $405 per ton.
Parboiled Rice
Thailand parboiled rice is quoted at around $445 - $455 per ton. India parboiled rice is quoted at around $430 - $440
per ton, about $20 per ton discount to Pakistan parboiled rice quoted at around $450 - $460 per ton.
100% Broken Rice
Thailand broken rice, A1 Super, was last quoted at around $310 - $320 per ton, about $25 per ton discount to Vietnam
broken rice quoted at around $335 - $345 per ton.
India broken sortexed rice is quoted at around $345 - $355 per ton, about $20 per ton premium on Pakistan broken
sortexed rice quoted at around $325 - $335 per ton.
Tags: Vietnam rice prices, India rice prices, pakistan rice prices, Thailand rice prices

Vietnam exported around 3.841 million tons of rice in January 1 –
August 14, 2014
Vietnam
exported
around
3.841
million tons
of rice in
January 1 –
August 14,
2014, down
about 18%
from around
4.7 million
tons of rice
exported
during
January -
August,
2013,
according to
data from
the Vietnam
Food Association (VFA). Average rice export price so far in this year stands at around $431 per ton (FOB), up about 0.5%
per ton from around $429 per ton recorded during same time in last year.During August 1-21, 2014, Vietnam exported
around 224,376 tons of rice, down about 64% from around 620,532 tons rice exported in full month of August 2013, and
down about 63% from around 615,844 tons rice exported in full month of July 2014. Average export prices in so far in
August stands at about $428 per ton, up about $2 per ton from a year ago, and down about $2 per ton from a month
ago.
Tags:Vietnam rice exports, Vietnam Food Association (VFA)

Sri Lanka Plans to Import 100,000 Tons of Rice in 2014 as Production
May Decline 17% to 3.32 Million Tons
Aug 25, 2014
Sri Lankan authorities are planning to import around 100,000 tons of
rice in 2014 as they are expecting the country's paddy production to
decline about 17% to around 3.32 million tons (around 2.26 million
tons, basis milled) from around 4 million tons (around 2.72 million
tons, basis milled) produced in 2013, reports the UN's Integrated
Regional Information Networks (IRIN).The country's Finance
Secretary told media sources that Sri Lanka is likely to record lowest
production in the last six years due to an acute dry spell that has hit
many rice growing areas in the North, North Central and Eastern
Provinces, adding that rice imports will continue until the harvest
picks up.According to the Hector Kobbekaduwa Agrarian Research
Institute (HKARI) in Colombo, the south west monsoon, which brings
maximum rainfall to the country between May and September, has
been below average and has impacted rice planting process severely.
Planting for 2014 Yala rice crop (April-September) is about 42% below
over last year. Planting for the Maha main rice crop (September - April) will begin next month.
Planting in areas relying on irrigation are also suffering due to depleting water reserves. The Director of the HKARI says
traditional rice farming methods used by the Sri Lankan farmers also require huge quantities of water. She noted that
they are working towards devising newer farming methods based on scientific research as well as developing drought-resistant
rice varieties.The UN's Food and Agricultural Organization (FAO) has estimated Sri Lanka's paddy rice
production to decline to around 3.9 million tons (around 2.65 million tons, basis milled) in 2014, down about 16% from
around 4.62 million tons (around 3.14 million tons , basis milled) produced in 2013.USDA estimates Sri Lanka to produce
around 2.8 million tons of rice, basis milled (around 4.1 million tons, basis paddy) and import around 20,000 tons in MY
2014-15 (October 2014 - September 2015). Sri Lanka’s consumption needs are estimated at around 2.9 million tons of
milled rice per year.
Tags: Sri Lanka rice production, Sri Lanka rice imports, Drought-tolerant rice varieties
Bangladesh Collaborates with China to Boost Hybrid Rice Production

Aug 25, 2014
The Bangladesh Rice Research Institute (BRRI) and Bangladesh Agriculture
Development Corporation (BADC) have collaborated with China's Sichuan
Nongda High-tech Agriculture Co Ltd to develop and promote hybrid rice
varieties in the country under the Hybrid Rice Cooperation Project,
according to local sources.According to sources at the Agriculture Ministry,
the collaboration aims to get technological and financial support from
China to boost rice production in the country as well as ensure food
security. While the BRRI is responsible for research and development,
BADC will oversee seed production, processing as well as marketing under
the project.China has agreed to provide a total Tk80 crore (around $10.3
million) funding towards setting up a Joint Research Center (JRC) under the
project, according to local sources. Initially, it will provide around Tk 30
crore (around $3.87 million) and release the remaining funds in a phased
manner. The JRC will be responsible to develop hybrid seeds specific for all
the three rice producing seasons - Aus, Aman and Boro.
Currently, only 10-12% of Bangladesh production of around 34 million tons is based on hybrid seeds, according to the
Director General of the Seed Wing of the Agriculture Ministry. Very few of the 62 rice varieties developed by the BRRI
are also popular among farmers because of poor marketing, and farmers who use hybrid seeds are importing seeds from
China through some private seed companies, he said. The DG of Seed Wing also noted that the government is keen on
increasing hybrid seed production in the coming years to address the shrinking rice acreage.Bangladesh has produced
around 34.449 million tons of rice, basis milled, in FY 2013-14 (July - June), up about 2.7% from around 33.833 million
tons produced in FY 2012-13, according to provisional official estimates from the Department of Agriculture Extension
(DAE).USDA estimates Bangladesh to produce around 34.8 million tons of rice in MY 2014-15 (May - April), up about 1%
from an estimated 34.59 million tons in MY 2013-14. It estimates Bangladesh to import around 100,000 tons of rice in
2015, down about 75% from an estimated 400,000 tons in 2014. The country's rice consumption needs are estimated at
around 34.8 million tons in MY 2014-15 slightly up from an estimated 34.6 million tons in MY 2013-14.
Tags: Bangladesh rice production, Bangladesh hybrid rice production, Bangladesh rice imports
Mozambique Targets 80% Self-Sufficiency in Rice
by 2020
Aug 25, 2014

The Mozambican government is
targeting to achieve 80% self-sufficiency
in rice production by
2020, according to local
sources.The National Director of
Agricultural Services told local
reporters that the government is
keen on reducing the
proportionately high import bill (of
around $140 million) on rice. He
noted that the country's production
is plagued by poor access to modern
agricultural inputs, traditional and
old farming techniques, inefficient
water management, and obsolescent
irrigation infrastructures, while
adding that nearly 670,000 hectares
of cultivable land is unused.Use of
appropriate technology, including
high quality seeds and other inputs,
and by improving harvest and post-harvest
operations, the country can
increase rice production significantly, he said. Farmers can be benefited by the Intensive Technology Transfer
Program, he adds. The ongoing development of Chokwe irrigation system in the southern province of Gaza and
the Maganja da Costa irrigation system in the central province of Zambezia are going to provide the necessary
impetus to the country's rice sector, he noted.Mozambique is a net importer of rice and imports around 70% rice
needed yearly to compensate for lags in production as well as to meet the consumption needs. USDA estimates
Mozambique to produced around 228,000 tons and import around 520,000 tons of rice in MY 2014-15 to meet a
consumption of around 748,000 tons.
Tags: Mozambique rice production, Mozambique rice imports
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+92 321 369 2874

26th august,2014 daily exclusive oryza rice e newsletter by riceplus magazine

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26th august,2014 daily exclusive oryza rice e newsletter by riceplus magazine