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MUC295 LEC4 Promotional Planning

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MUC295

Introduction to Promotional Planning and Tactics for Musicians

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Promotional Planning and Tactics ©2007 musicbizclasses.com
Mission of Promotion Communicate with your customers about… --Benefits of your product or service --How your product or service solves a key problem or provides for unmet needs ©2007 musicbizclasses.com
The Promotional Mix Promotional Mix = The total marketing communications program of a business Key Elements: Publicity Advertising Promotions The message--what you want to say The medium--how you get your message musicbizclasses.com ©2007 across
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning
MUC295 LEC4 Promotional Planning

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MUC295 LEC4 Promotional Planning

  • 1. Promotional Planning and Tactics ©2007 musicbizclasses.com
  • 2. Mission of Promotion Communicate with your customers about… --Benefits of your product or service --How your product or service solves a key problem or provides for unmet needs ©2007 musicbizclasses.com
  • 3. The Promotional Mix Promotional Mix = The total marketing communications program of a business Key Elements: Publicity Advertising Promotions The message--what you want to say The medium--how you get your message musicbizclasses.com ©2007 across