MUC109 LEC2. Managers, Agents, Publicists and Attorneys

Music Business Essentials

Roles & Responsibilities:
Artist Supporters

© 2006 musicbizclasses.com

The Artist Ecosystem

P.R.O
BIZ MNGR

Record Label
Artist
Self-Produce
Self Produce

Self-Record

Self-Distribute
Self Distribute

Self-License
Self Promote
Self-Promote


Roles & Responsibilities: The Artist

Job: Creating Musical Work
Roles:
•Musicians
•Songwriters/Composers/Lyricists
•Producers
•Studio musicians
•Backup singers
Backup

Creative skills needed:
•Composition and writing skills
•Playing/singing ability
•Performance skills
P f kill
•Listening and having a good “singing ear”

Roles & Responsibilities: The Artist
Business Skill Needed:
B i Skills N d d
•Communication skills

•Networking and promotion

•Organizational skills

•Ability to understand contracts & agreements

•Ability to understand copyright laws

•Ability to manage collection agencies

•Ability to manage diverse members of team

Career & Business Management

Job: Managing the Marketplace
Role: Personal Manager
(A Musician’s CEO)

Business Skills needed:
• Skills in strategic, long term planning
strategic long-term
• Ability to guide artists in all aspects of
creative development- sound, look,
p , ,
creative support team, touring strategy, etc.
• Ability to hire and coordinate agents,
publicists, managers, and attorneys
• Ability to locate, close and manage deals


Job: Managing the Marketplace
Role: Personal Manager
g
(A Musician’s CEO)

Business Skill needed:
B i Skills d d
• Ability to advise on all aspects of marketing,
publicity and branding
• Ability to mediate when conflicts arise
• Ability to negotiate diverse contracts
• Ability to build and leverage network to
get opportunities for artists


Good Personal Managers:
• Help with career decisions - Which record
deal? Which publishing/Licensing deals?
Which distribution partners?
• Help with market decisions – What is
the best branding/marketing position
for artist?
• Help with the creative process –
Which producer? Which songs to perform/record?
Helping recruit new band members etc.
• Promote Artist by “selling” to everyone –
help
h l co-ordinate publicity campaigns with
di t bli it i ith
Independent Publicist and PR department
at the record label


Good Personal Managers :
g
• Assemble and help manage professional team –
introducing lawyers, b i
i t d i l business managers
and agents, etc. - overseeing their work.

• N
Negotiate tours by working with agents
ti t t b ki ith t
to make the best deals.

• Maximize the artist’s record company
’
relationship - making sure artist is
treated as a priority by the record company.

• Act as a buffer between the artist
and the outside world.


Career & Business

Job: Legal and Business counsel
Role: Attorney
y

• Ability to connect musical artists
with record labels, managers and agents
• Ability to draft multiple types of contracts
and agreements
• Ability to advise on Intellectual Property
issues
• Ability to advise on estate planning,
bankruptcy, etc.
• Ability to recommend tax professionals


Job: Procure Opportunities
for the Musical Artist
Role: Agent (talent or booking)

Business Skill needed:
B i Skills d d
• Ability to network and locate business
opportunities in all entertainment categories,
pp g
including: Music, Film, TV, Advertising,
Sponsorships, Speaking engagements, etc.
• Ability to negotiate complex contracts
• Ability to brainstorm promotional
and marketing ideas
•KKnowledge of marketplace and
l d f k t l d
current venues for booking engagements & tours

Promotions and Marketing

Job: Building Awareness
& Getting Press
Role: Publicist

•Ability to achieve press coverage
Ability
in the mass media, including television,
radio, the press and the internet.
p

•Ability to write, edit and disseminate
information of public i t
i f ti f bli interest t th media.
t to the di


& Getting Press
Role: Publicist

• Ability to liaise on behalf of their clients
with editors, reporters, television
p
producers and radio announcers

• Ability to compile and manage
lists f
li t of media contacts in di
di t t i diverse i d t i
industries


& Getting Press
Role: Publicist

• Organize the distribution of news
and photographs by wire service, fax,
email, post and the internet
p
• Ability to negotiate with subcontractors for
list maintenance, media monitoring,
clipping collection, coverage reporting,
li i ll ti ti
photography, video production, etc.


Job: Financial Management
Role: Business Manager
g
(The Musician’s CFO- Chief Financial Officer)

B i Skill d d
• Ability to provide comprehensive
Financial Planning advice –
Investments, Insurance, Estate Planning
• Ability to offer counsel on tax issues
y
• Ability to prepare and manage budgets
• Understanding of asset administration
• Ability to provide various financial reports-
royalties, projections, P&L, etc.

Key Take-Aways:
• Each part of the creative and business
process requires different creative,
technical and business management skills

• Key supporting roles of the Musical Artist:

• Personal Manager- the Artist’s
Chief Executive Officer

• Booking or Talent Agent-
• secures work (Live gigs)


Key Take-Aways:
Key supporting roles of the Musical Artist:
• Attorney-
y
•Legal and business advisor

• Publicist-
•Raises public awareness about artist

• Business Manager- like a CFO
•Often a CPA
(Certified Public Accountant)


For Educational Use Only

This slide presentation is part of the
Music Business Essentials series.

Contact
info@musicbizclasses.com
f b l
for more information


MUC109 LEC2. Managers, Agents, Publicists and Attorneys

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MUC109 LEC2. Managers, Agents, Publicists and Attorneys