Topics Covered: What is Keyword Research Introducing Keyword Research & tools in the market Find global search volume for specific keyword Find country based/local search volume for specific keyword Find the competition of the keyword Allintitle concept

1. Topics Covered:
 To find the best keyword for SEO
 Idea from Search Engine
 Obtaining the killer concept to analyze the market
competition to research keywords
Having the positive Impact of EMD in terms of ranking
 Measuring Keyword Density using some tools & its
Calculation formula
 Identifying Long tail Keywords.

3. Keep in mind, SEO is
built on keywords, not
on niches
So what can be done?
The answer lies in Google’s Related
Searches feature
You should target smaller, narrower
sub-topics within your chosen niche
But How ?
Trying to compete in the natural
search rankings for a general term
like “Insurance” is going to be an
uphill battle

4. Simply copy the related search
terms onto a spreadsheet and enter
them into Google’s external
keyword tool or any other keyword
research software program to find
more information on their search
volumes and overall
competitiveness rankings.
 simply navigate to Google and type a
general keyword
 Then scroll the mouse down to get
“Related Searches”.
 This will bring up a list of several
keyword phrases that Google
considers to be related to your main
keyword

5.  Now, we know that we want to build a
website around this keyword, but we want to
find other keywords that Google thinks are
relevant from a latent semantic indexing (LSI)
standpoint

6.  In search engine optimization (SEO), however,
a long-tail keyword is a phrase which
contains three to five (normally) words that
are searched by a number of Internet users as
they seek information.

8.  Repeat this process for every site
listed in the natural SERPs for your
target keyword phrase and make a
special note of any keyword ideas that
overlap between URLs.
 Searching in this manner will return
SEO keyword phrases that your
competition is targeting and that
Google believes to be relevant to each
other.

9.  Figure out how many keywords you are
trying to optimize for
 Come up with a list of initial keywords that
you think are most obvious
 See what your site is currently ranking for
 See what your competitors are ranking for
 Use keyword suggestion tools
 Keep an eye out on the progress and make
keyword changes as necessary
 http://www.wordstream.com/negative-
keywords

10. The first step is to start writing your list of keywords.
Take down the different keywords that you believe would be most relevant to your website.
Think like your customers/visitors – how would use those keywords to search for a website
that has the same information as your website
However vulgar and politically incorrect terminologies may destroy your websites reputation
or ranking, so don’t use them as your keywords
Do not include stop words as your keywords
Stop words are those words that are commonly found over the different websites but are not
recognized by search engines.
Source “Stop Words” - http://www.link-assistant.com/seo-stop-words.html
With these strategies one will be able to short list their initial list of keywords

11.  What Are Long Tail Keywords?
Keywords can be short tail or long tail or better to say ‘short phrases or long phrases’
 Let us take the keyword ‘Sports Car’. This is a short tail keyword which can cover a wide range of Sports Cars.
The LTK version for this Kw would be more specific and something like: BMW Sports Car , Latest BMW Sports Car ,
Latest BMW 135i Sports Car , which will cover only the particular BMW 135i
Are you now clear with the idea and difference between STK & LTK ?
 Benefits of Using Long Tail Keywords
Less Competition – The long tail keywords face less competition – Lets Prove It
When I search for the following terms in Google.com, I got following results.
1. Have a look:
2. Sports Car: ?
3. BMW Sports Car : ?
4. latest BMW 135i sports car : ?
5. Latest BMW Sports Car : ?
6. What do you notice?

12. If you are thinking that using one long tail keyword will bring you tons of
traffic, you are mistaken.
The truth is long tail keyword will bring you the substantial and targeted
traffic. Only people searching for that long tail keyword will land on your
blog but to get a good amount of traffic you have to use numerous long tail
keywords in your blog.
Try using one short tail keyword as main keyword and use many relevant
long tail keywords as the secondary keywords for the post.
Your On-page SEO will be easier for you if you are using the long tail
keywords. How? you can fit 1-2 long tail keywords very naturally in your post
content. Whereas more usage of short tail keywords is considered as
keyword stuffing and Google don’t like it.
Long-tail keywords include many short keywords:
 If you are using the keyword ‘Latest BMW 135i Sports Car’ in your post, that
post will be in search engine for short keywords like BMW 135i, 135i Sports
Car, sports car and latest BMW sports car, beneficial isn’t it?
 Use your Google Analytics data to get more ideas on LTK searched by users
who finally lands on your pages.

13.  If you sort it by Global Monthly Searches (in reverse) you
see a different story – use ‘hot gossip’ for example
 Take as much LTK ideas that your get from reverse result
and use them in your content/articles/blog posts
 These longer keywords lead to a higher click-through rate.
 Benefiting from longtail keywords is a long-term goal. You
might not see results right away, so keep writing your
content and see the results as time passes. By the end, I
bet you will be happy with your effort and its outcome.

14.  LSI keywords is really just a dressed up name for synonyms or related keywords.
 For example, if you were to write an article on Microsoft Windows, how would a search engine
know your article was about an operating system and not home construction? Through the
concept of LSI, the search engine would scan that article and find terms that would be
computer-related, and classify that article accordingly.
For example if a website is focused around food the main keyword phrase would be food but
phrases or words similar to food are LSI keywords such as 'recipe', menu, meal, diet, cuisine,
etc.
It’s much more effective and natural to mix in a number of LSI keywords with your main
keyword and the rest of your content. This looks more natural for your readers and it looks
more natural to search engines
Simply think about your topic and then write down all the words related to it. For example, if
you had a website about "fruit," some good LSI keywords would be "apples," "pears," and
"bananas."
You can also try some tools for a bit of help:
http://lsikeywords.com
http://thesaurus.com/
http://www.google.com/trends/

15.  Primary Keyword: Search Engine Optimization
Secondary Keywords or LSI keywords: Search
Engine Optimization Tips, Search Engine
Optimization Guide, Search Engine
Optimization Techniques, Google Search
Engine Optimization, Affordable Search
Engine Optimization etc etc.

16. Some of the things to keep in mind when incorporating a keyword are to include it in:
 The title of your content
 The first sentence of your first paragraph
 At least one heading within the content
 The page’s URL
 The page’s meta description
 The alternate text field of any images you’ve included
Aim For One Keyword Per 100 Words
1% to 3% KD looks natural and reasonable.

17.  http://www.seocentro.co
m/tools/seo/keyword-
density.html
 http://tools.seobook.com
/general/keyword-
density/
 http://www.webconfs.com
/keyword-density-
checker.php
 http://www.seomastering.
com/keyword-density-
analyzer.php
Divide the number of
times the keyword was
used with the number
of words in your
article. Once you
discover the answer,
multiply this number
by 100 (Example: 40 /
1000 = 0.04 * 100 =
4%).

18. SEO Friendly Domain Selection Process
Try to use your main keyword in the domain name. If the goal is to sell baseball cards in the San
Francisco Bay area, try something to the effect of BayAreaBaseballCards.com
Be sure to prepare for brand recognition. In all businesses, effective branding is essential; choose
a name that is precise and exciting and that will also leave a memorable thought in your
customers mind.
Avoid using unwanted characters. Underscores, hyphens, dashes and other special characters
deduct from your SEO score.
Forget using numbers. Numbers are treated like special characters, search engines don't like
them - http://www.debtconsolidation247.co.uk/
Although difficult, try obtaining a short name.
Choose a credible name. In link building efforts, you'll want to have an attractive name so your
link affiliates will be proud have it on their sites
Go with a .com extension. It seems as though the search spiders favor .com over all other
options. The only exception to the rule is if you're eligible for a .org, .edu or .gov extension.
Buy the additional .net, .biz extensions for the sole purpose of linking back to your .com site. It
fights off potential site copiers and also assists in building inbound links.
Register your domain for over three years at a time. The engines prefer longer registrations as
they believe the site will be around for a long period of time.

19. Matt Cutts announced on Twitter that Google
is going after "low quality" exact match
domains (EMD) to ensure they do not rank
well in the Google search results.
Minor weather report: small upcoming
Google algo change will reduce low-
quality "exact-match" domains in
search results.
29 Sep 12
 Example - quickly
weight loss tips
Matt said this algorithm update only impacts
0.6% of English-US queries.
New exact-match domain (EMD) algo
affects 0.6% of English-US queries to
a noticeable degree. Unrelated to
Panda/Penguin.
29 Sep 12

20. A true Fact – Back
in 2003
Anchor Text - Miserable Failure Liked to –
(www.whitehouse.gov/president/gwbbio.ht
ml)
Lots of bloggers linking using
the anchor text Miserable
Failure to the above webpage -
clearly shows the power of
anchor text

21. Project Co-ordinator
M. Towfiqul Arafat
www.towfiqularafat.com