Pinnacle Biotech Company presents a comprehensive marketing strategy to strengthen its position in the competitive biotechnology industry. The strategy focuses on expanding their product portfolio through research and development, leveraging digital marketing and social media to build their brand, and building strong customer relationships. They will aim to increase market share and customer satisfaction while navigating challenges like intense competition, price sensitivity, and limited resources through quality products, innovation, and ethical business practices.

1. MARKETING STRATEGY OF
PINNACLE BIOTECH COMPANY
PRESENTED BY:
MUHAMMAD TOHEED
SYED ALI HAMZA
AHMED HASSAN
MUAMMAR ALI SHAH
MUHAMMAD ZOHAIB
FIDA HUSSAIN

2. EXECUTIVE SUMMARY
Leading biotechnology
company
 Comprehensive marketing
strategy
 Research and development
 Leveraging digital
marketing and social media
 Building a strong brand
 Building a strong
relationship

3. Current Marketing
Situation
• Facing intense
competition
• Adopting a market
segmentation strategy
• COVID-19 pandemic
impact

4. SWOT ANALYSIS
• OPPORTUNI
TIES
• THREATS
• WEEKNESSES
• STRENGTHES
S W
O
T

5. THREATS AND OPPORTUNITY
ANALYSIS:
• Production of high-quality biosimilars and
generic drugs.
• Identifying the external factors.
• Increasing competition, changing regulations,
and economic downturns

6. OBJECTIVES
Increase market share
Expand product portfolio
Improve customer satisfaction

7. PRODUCT PORTFOLIO
Orphan
drugs
Hepatitis
B vaccine
Influenza
vaccine

8. ISSUES
.
Intense competition
Price sensitivity
Limited resources
Limited product range

9. MARKETING
STRATEGY
.
Providing quality medicines
Commitment to research
Customer satisfaction
Strong emphasis on ethical business practices
Focused on innovation

11. ACTION PROGRAM
Outlines the
specific steps
Timelines Responsibilities Budgets

12. BUDGET
• Crucial step
• Steps
 Amount of money
 Monitor and control
 The return on investment
(ROI)

13. CONTROL
.
Various control step
Monitoring performance
Regular evaluation
Budgetary control

14. .
.

15. .
.