MATRIXX Software and Vlocity have developed Go Digital™, an integrated cloud solution that enables digital telcos to rollout a differentiated omni-channel experience and launch a new digital service proposition in just 3 months.

1. MATRIXX Software
Going Digital in a hurry
A fast-track alternative to
traditional BSS transformation
Oisin O’Connor, Director Product Marketing
Colin Caskey, Sales Engineering Manager EMEA
ETIS – Billing & Revenue Management Working Group
Edinburgh 22 Apr 2016

2. Source: WDS, A Xerox Company, www.wds.co/nps26, 2015 and Temkin Group, 2014
Telcos are not
providing the digital
experience their
customers expect
NPS
+50 NPS+5 NPS
TELCO
Market Context

3. Giving consumers what they want,
whenever they want it.
Uber etc. are winning
Instant gratification
True on-demand service
Self-direction
App delivers full control
Personalization
Your ride, your music

4. “If you don’t
accelerate the pace of
digital, someone else
will do it for you”
Chairman PLDT, Philippines

5. Legacy Technology Can’t Deliver
Desired Consumer Experience
5
• Cumbersome, static mobile apps
• Usage data delayed by hours/days
• Silo’d customer experience across
assisted and unassisted channels
For consumers:
For service providers:
• Slow time to market with new offers
• Limited upsell/cross-sell opportunity
• High-cost contact center service model
• 12+ month implementation projects
• H/W intensive systems, high TCO
“Outdated IT systems are often
the biggest Achilles’ heel for
established companies seeking
to compete successfully against
upstarts.” McKinsey & Company,

6. Digital Commerce & Cloud Changes the Game
6
• Intuitive, dynamic mobile apps
• Real-time visibility to usage
• Complete control over experience
• Tailored offers & promotions
• Consistent experience across all
channels & devices
For consumers:
For service providers:
• Launch new offers in hours
• Dynamic mobile retailing
• Increased consumer self-service
dramatically reduces cost to serve
• Go live in 3 months
• Cloud-based, low TCO

7. Introducing Go DigitalTM
MATRIXX Digital Commerce, Salesforce and Vlocity Industry Cloud Apps
• Scope & Target Profile: New mobile
brands, MVNO entrants
• Services: Voice, data, messaging & content
• Segment Focus: B2C, Pay Now
• Unique Value:
– Real-time, transparent, puts customer in control
– Effortless digital, omni-channel experience
– Reduces cost to serve by enabling service through
lower-cost mobile and web channels
– Enables personalized, digital commerce based on
customer profile and usage data
– Go-live in 3 months
• Technology: Hybrid-cloud solution based on
TM-Forum standard data model and
Salesforce multi-tenant cloud platform
Go DigitalTM
Network Systems
Contact Center
Digital Commerce
7
WebMobile Social Retail Partners

8. Go DigitalTM Transforms the Customer
Experience
2
New
Payment
Methods
Pay Now
3
Seamless
Omni-Channel
Experience
4
Customer
Control &
Personalization
5
Tailored
Offers &
Promotions
1
Easy
Signup
8
Go DigitalTM
Network Systems
Contact Center
Digital Commerce
Platform
WebMobile Social Retail Partners

9. Product Demonstration
9

10. MATRIXX Software
Thank You
oisin.oconnor@matrixx.com
colin.caskey@matrixx.com
4/20/2016

11. Go Digital™: more solution collateral
©2015 MATRIXX Software 11
eBook (register and download)
4/20/2016
Full Analyst Note (register and download)
The 451 Take
“…That's why Go Digital is so important
to MATRIXX. The vendor has long been
able to handle the massive real-time
transaction processing that characterizes
digital commerce. But now those backend
capabilities are more seamlessly
integrated with product catalog and CRM
functions required to deliver a full
service.”