1. Leveraging Social Media for Recruitment Presented By: Michelle Spellerberg Sr. Director, Emerging Media Solutions @mspellerberg

2. U.S. Social Media By The Numbers 132.5M Facebook users 67% Internet users on social media 20.6M Twitter users 147.8M People using social media 21% Mobile phone users access social media

3. Job Seeker Social Media Usage 30% use social media at least once a day Source: 2010 Personified Social Media Survey of active and passive Job Seekers

4. The Social Job Seeker 55% said interacting with a company via social media gives them a stronger connection to the brand 71% expect a company to respond to questions on social media 40% are more likely to apply to a job at a company with a social media presence Source: 2010 Personified Social Media Survey

5. Getting Started

6. Social Recruitment Strategy What are the top 3 business objectives? How do these tie to recruitment? What resources do we have or need? People, money, time, content, technology, etc. Do we need a policy or guidelines? Do we need to train our recruiters and/or our employees? Do we know where the talent is and what they need? Is leadership on board? Do I know who my brand advocates are? How am I going to measure results? Long-Term Strategy Will not change your business overnight.

7. What Are People Saying? How Can I Improve? How do I get my community to interact? How Do I Create Action? How do Igrow my community? How Am I Different? Listen & Learn Wh Analyze & Optimize Communicate & Engage Advertise & Promote Innovate & Strategize Design & Develop Social Media Lifecycle

9. Be CANDIDATE Centric

11. Make it relevant

12. Personalize communications

13. Find your brand advocates

14. Create new content

15. Make your differentiator obvious

16. Talk about yourself only

17. Post only jobs

18. Be bland

19. Respond to only questions and negative posts

20. Be afraid to have some funBe Candidate Centric DO DON’T

21. Microsoft

22. BeEMPOWERING

24. Form relationships

25. Use your biggest brand advocates: your employees

26. Share responsibilities with other departments

27. Auto feed your blog to other platforms

28. Give incomplete answers

29. Delete posts without having a community promise

30. Post for the sake of posting – no spamBe Empowering DO DON’T

31. The Community Promise Community promise has helped community managers and our community Cut down on internal questions Have an emergency preparedness plan / hierarchy of where certain questions go

32. The Container Store

33. Be Infinite

35. Be social media agnostic

36. Give them a reason to share

37. Allow multiple ways to personalize

38. Give talent info they can use today

39. Provide dead ends

40. Be self centric

41. Get ahead of the technology curve

42. Create it and leave it

43. Create for the short termBe Infinite DO DON’T

44. More Ideas

45. INNOVATION PROCESS Be Infinite Be Talent Centric Be Empowering Communication is Changing: Change With It

46. But Wait, There’s More! Michelle Spellerberg michelle.spellerberg@careerbuilder.com @mspellerberg linkedin.com/in/michellespellerberg CB Social Solutions @cb_social slideshare.net/cbsocial flickr.com/cbsocial thehiringsite.careerbuilder.com www.careerbuilder.com/wantme