Interested in getting your company or product out to 2,200 elite Southern Californians? Check out the opportunities in this show, visit biketofinishMS.com to learn more or call 800-486-6762.

2. WHAT IS MS?
Multiple sclerosis interrupts the flow of information between the brain
and the body and it stops people from moving. Every hour in the United
States, someone is newly diagnosed with MS, an unpredictable, often
disabling disease of the central nervous system. Symptoms range from
numbness and tingling to blindness and paralysis. The progress,
severity and specific symptoms of MS in any one person cannot yet be
predicted, but advances in research and treatment are moving us
closer to a world free of MS.
Most people with MS are diagnosed between the ages of 20 and 50,
with more than twice as many women as men being diagnosed with the
disease.
More than 2.1 million people are
affected by MS worldwide.

3. ABOUT THE NATIONAL MS SOCIETY
MS stops people from moving. The National MS Society exists to make sure
it doesn’t. We help each person address the challenges of living with MS.
Last year alone, through our home office and 50 state network of chapters,
we devoted over $136 million to programs that enhanced more than one
million lives.
To move us closer to a world free of MS, the Society also invested over $50 million to
support 440 research projects around the world.
Locally, the Pacific South Coast Chapter provides programs and services designed to
help the 45,500 people and families affected by MS in San Diego, Orange and Imperial
counties move their lives forward. Over $3 million is spent on MS research in our area
annually.
Our vision is a world free of MS.

4. ABOUT THE EVENT
2,200 cyclists raised nearly $2.1 million at the 1-
day 15 or 30-mile, or 2-day 100 or 150-mile Bike
MS Bay to Bay Tour on Saturday and Sunday,
October 20 & 21, 2012 from Irvine to Mission Bay
in San Diego.
Other riders along all four routes included
employees of corporate teams, including KPMG,
Disneyland, REI, 24 Hour Fitness, Deloitte and
many others. Also riding was honorary
chairperson, Sam Rubin and other TV personalities
from the KTLA Morning news show.
In addition to cyclists, Bike MS benefited from the
support of nearly 1,200 volunteers and almost
24,000 donors.
Cyclists included about 40 people
living with MS, as well as friends and
family of people who have MS.

5. THIS IS HOW WE ROLL: DAY ONE (OCTOBER 19)
Cyclists riding 100 & 150 miles begin in Irvine and cycle down to the Day
One Finish & Festival at the Sheraton Carlsbad Resort and Spa. There,
with their friends and family, they enjoy an expo, live music, delicious
food, and a beer garden sponsored by BJ’s Restaurant and Brewhouse.
There is an evening ceremony recognizing sponsors, top fundraisers, a
quirky team
jersey fashion show contest,
and the honoring of the
Most Inspirational Rider,
a person who does the ride
while living with
multiple sclerosis.

6. THIS IS HOW WE ROLL: DAY TWO (OCTOBER 20)
Cyclists start in 1 of 2 locations. The 100 &
150-mile riders begin in Carlsbad and head
to Hospitality Point to finish with the 15 &
30-mile riders who enjoy a coastal loop
around Mission Bay. All riders finish with
fanfare at the Day Two Finish with good
eats, another beer garden, and medals from
our MS Champions.

7. OUR PARTICIPANTS
47% are 35-50 years old
87% ride at least 10 miles/week
60% earn more than $75,000/year
65%
35% Men
Women
85% of our riders stated that Bike MS is excellent compared to other
rides they participate in.
75% of our riders state that they are more likely to buy a Bike MS sponsor’s
product and/or use their services after seeing them at the event

8. CORPORATE PARTNERS INCLUDE

9. AWARD-WINNING RIDE
Voted “Best Cycling Event” by the readers of Competitor
Magazine for 6 of the past 7 years.

11. OCTOBER 19: DAY ONE FINISH & FESTIVAL (CARLSBAD)
• Nearly 5,000 people attend
the Day One Finish Line at
the Sheraton Carlsbad
Resort & Spa.
• Friends and family
celebrate with their loved
ones who participate in the
ride.
• Opportunities include
product sampling, goody
bag distribution, and an
exclusive indoor expo area.

12. OCTOBER 20: DAY TWO GRAND FINALE (SAN DIEGO)
• Over 3,000 people enjoy our outdoor
Grand Finale at Mission Bay in San
Diego.
• Friends and family celebrate with their
loved ones who participate in the
ride, before they head home after a
great weekend.
• Outdoor expo area on the bay is also
seen by the general public in the area.

13. PRODUCT SAMPLING & EXPO OPPORTUNITIES

14. GOODY BAG ITEMS
• 2,500 items for all Bike MS
participants
• 175 items for 150 Club Swag Bags
Our elite group of top fundraisers,
who collectively raise nearly $900,000
each year!
Perfect for:
• Product Sampling
• Coupons & Promotions
• In-store promotion
• And more…

16. CURRENT NEEDS
• Food items for rest stops, start line, and finish lines.
• Cycling supplies like C02 cartridges, patch kits, tubes and tires.
• T-shirts, socks and other wearables.
• Event supplies like staple guns, box cutters, caution tape, duct tape, and zip
ties.
• Trucking services (24’ trucks with lift gates for supplies with drivers)
• Coffee
• Incentives for Team Week and Blitz Day Promotions
• Single items like gift certificates, electronics, bicycles
• Large quantity freebies to be used as guaranteed incentives (example:
100 free taco gift certificates)

17. CURRENT NEEDS
• Cheer items (pom poms, noise makers)
• Gas cards
• Medical supplies
• Entertainment for the route (dancers, DJs, performers, cheer squads)

18. CUSTOMIZED PACKAGES AVAILABLE
Have something else in
mind? We’ll work with you
to get exactly what you
want out of a partnership
with Bike MS!