A photographer's social media experimental diary looking at 30 days in the life of a marketer.

1. How to Make Friends
& Influence People
& Influence People
{30 days of Social media marketing}
@memorygate #DIGSHOW2014

2. The bit about me
I Shoot Babies
[mostly]
Keen Blogger
Studio in South
Wimbledon in a
Soft-Play Centre
@memorygate #DIGSHOW2014

3. What has been going on?
Google+ is dying or rather Google is slowly
killing it.
You no longer get a Google+ account when
you sign up for GMail
G+ Photos and hangout separated
Authorship markup is no longer supported in
web search
@memorygate #DIGSHOW2014

4. Facebook
You must not incentivize people to use social
plugins or to like a Page. This includes offering
rewards, or gating apps or app content based
on whether or not a person has liked a Page.
It remains acceptable to incentivize people to
login to your app, checkin at a place or enter a
promotion on your app’s Page.
@memorygate #DIGSHOW2014

5. Facebook
To ensure quality connections and help
businesses reach the people who matter to
them, we want people to like Pages because
they want to connect and hear from the
business, not because of artificial incentives.
We believe this update will benefit people and
advertisers alike.
@memorygate #DIGSHOW2014

6. Noone see my stuff
Facebook tells us that the average user would
see 1,500 stories in a given day. Facebook’s
algorithms bring that number down to a more
manageable 300.
50% of Page have been acquired via a like
gate
@memorygate #DIGSHOW2014

7. Facebook
the average page only reaches 7% of its fans daily
Facebook has claimed that Facebook pages
reach 16-17% of their fans on average
More about that later......
@memorygate #DIGSHOW2014

8. What are we trying to
achieve?
More £££
This can be achieved in a few ways
Better paying clients
Returning clients - a returning client is much
cheaper than a new one
@memorygate #DIGSHOW2014

9. What are we trying to
achieve?
Some people of course are after Fame
....or is it Authority?
Authority is far more valuable than popularity
@memorygate #DIGSHOW2014

10. Authority
Authority ranks you higher in Google
Authority gets better clients
Authority lets you put your prices up
Authority allows you to work less but requires
more work to achieve.
Authority gets you free shit
Authority requires hard work and needs to be
earned. There are no shortcuts.
@memorygate #DIGSHOW2014

11. How do I get more……likes
What is the value of a like anyway?
It's an indicator. If you cheat people into a like then it's Authority is far more valuable than popularity
@memorygate #DIGSHOW2014

12. How to get more real likes
The easiest and quickest way is to be an awesome photographer "Your story feeds your community" Zack Arias
"Be truthful and tell your story"
@memorygate #DIGSHOW2014

13. My Story
(The last 30 days)
(The last 30 days)
@memorygate #DIGSHOW2014

14. Day 1 - Goals
Increase our exposure to followers / fans
Increase average amount of weekly bookings
Learn, share and experience more.
@memorygate #DIGSHOW2014

15. Day 1 - Target audience
Increase our exposure - Parents, engaged
couples, industry specific businesses,
photographers
Increase booking - Parents, engaged couples
Learn, share - Photographers, marketers,
industry specific businesses
@memorygate #DIGSHOW2014

16. Day 1 - What problems am
trying to solve?
Parents - educate and amuse
industry specific businesses - Amuse, promote
and educate
Photographers - educate and amuse
Marketers - educate and promote
Engaged Couples - educate and amuse
@memorygate #DIGSHOW2014

17. Day 1 - Voice - who am I?
Baby photographer
1st time dad
Marketer
Business owner
Wedding photographer
@memorygate #DIGSHOW2014

18. Day 1 - what is my story?
Being a new dad
Being a baby photographer
Being a photography business
owner
@memorygate #DIGSHOW2014

19. Day 1 - Interests
Parenting
Babies
Photography
Business
Social Media
Marketing
Weddings
@memorygate #DIGSHOW2014

20. Day 1 - Tone
http://www.wordle.net
@memorygate #DIGSHOW2014

21. Day 1 - Social networks
Parents - Facebook, Twitter, Instagram, Pinterest
Engaged couples - Facebook, Twitter, Instagram,
Pinterest
Photographers - Facebook, Twitter, Instagram,
Google+, Pinterest, LinkedIn
industry specific businesses - Facebook, Twitter,
Instagram, Google+, Pinterest, LinkedIn
Marketers - Facebook, Twitter, Google+, Pinterest,
LinkedIn
@memorygate #DIGSHOW2014

22. Day 1
Where I began 5th Oct 7am
Where I began 5th Oct 7am
Facebook - 697 Page Fans
Twitter - 3248 followers
Instagram - 351 followers
Google+ - 583 followers
Pinterest - 338
LinkedIn 323
@memorygate #DIGSHOW2014

23. Day 2 - The morning feed
Facebook - check updates - respond
Twitter - check updates - Follow interesting / relevant new followers -
follow a couple of related followers and send a couple of RTs if
interesting
Instagram check updates - check feed- like interesting photos. Follow
interesting / relevant new followers and people that like my photos
Pinterest - check updates - follow interest boards from new followers.
Check feed, Pin interesting pictures
Google+ - check updates - check feed - like share and comment
interesting content - comment and share Daily page update - find new
followers - follow 4 or 5 active users
@memorygate #DIGSHOW2014

24. Day 2
Did the same at 1pm
Posted pictures at FB and
Instagram
Repeated in the evening
Shared Instagram Image later in
the day - at least 1 new Instagram
follower came from Facebook
@memorygate #DIGSHOW2014

25. Day 3
Did the morning feed
check-ins and shares
Tagged and followed new
person mentioned in one
of the articles I shared
@memorygate #DIGSHOW2014

26. Day 3 Instagram Idea
Picked out 7 newborn
pictures I took of my
daughter
Schedule Instagram
posts using Latergram
http://top-hashtags.com/
#newborn #newbornweek
#baby #newbornbaby
#cute #photooftheday
#beautiful #picoftheday
#family #cutestbaby
#oneweekold #sleepy
@memorygate #DIGSHOW2014

27. Day 4
Did the morning feed
check-ins and shares
Posted first Instagram
photo via my iPad
Shared a couple of
pictures on our Facebook
Page in the day
Set-up Buffer for FB
Page posting 7:30pm
@memorygate #DIGSHOW2014

28. Day 4
Buffered the
last couple of days of
Instagram pictures to
post on FB and twitter
@memorygate #DIGSHOW2014

29. Day 4 - Finding content
Started to use http://feedly.com/
Before I used the OLD Reader and FeeddlerPro - but
this is better - imported opal file from The Old Reader
Feed categories - Marketing - photography - Mummy
blogs - wedding photographers - portrait
photographers - wedding blogs
@memorygate #DIGSHOW2014

30. Day 5
Did the morning feed
check-ins and shares
Posted first Instagram
photo via my iPad
Scheduled preview
image posted on
Facebook in the
morning
@memorygate #DIGSHOW2014

31. Day 5 - Scheduling table
@memorygate #DIGSHOW2014

32. Day 5 - The HootSuite
Scheduling table
Each blog post is
tweeted once a
day for 7 days
The URL is the
same but the text
and time of day
are always
different
@memorygate #DIGSHOW2014

33. Day 6
Morning Feed check-insInstagram postThe limits of free Buffer - 10
links in the Buffer at a timeUsing HootSuite for sharing additional links
from FeedlyIn HootSuite - Auto schedule settings - limit sends to twice
a day between 7am and 9pm - HootSuite picks the best times.On the
iPad - Instal the Hootlet app to Safari
In Feedly - No integration like BufferOpen interesting links in Safari
and click the Hootlet tab - set to auto schedule
In Feedly - No integration like BufferOpen interesting links in Safari and
click the Hootlet tab - set to auto schedule
@memorygate #DIGSHOW2014

34. Day 6 Marketing day!
Create and
schedule blog
posts for the week
- these will be
shared next
weekCreated
email campaign
based on an email
offer from a
supplier
Create and schedule
blog posts for the
week - these will
be shared next
weekCreated
email campaign
based on an email
offer from a
supplier
@memorygate #DIGSHOW2014

35. Day 6 Marketing day!
Create and send
out a direct mail
campaignSent
500+ letters
Create a
Facebook offer
the same as the
direct mail
campaign
Create and send out
a direct mail
campaignSent
500+ letters
Create a
Facebook offer
the same as the
direct mail
campaign
@memorygate #DIGSHOW2014

36. Day 7
• Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load of
imagesFollowed people who have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOn
Instagram - Searched for local hashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took a
selfie and posted it......just to break up my feed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted at
Eddie Catz or London Mums blog next week.
Morning check-insPosted daily Instagram photoOn Pinterest - Created a board Cameron Lee - searched for an pinned a load of imagesFollowed people
who have also pinned his imagesLooked at the Most Popular feed, liked, commented and pinned 3 or 4 imagesOn Instagram - Searched for local
hashtags for example #WimbledonVillage followed those people.....some of them at least!On Twitter - took a selfie and posted it......just to break up my
feed ;)Created a YouTube playlist and wrote a first draft blog article - this will either be posted at Eddie Catz or London Mums blog next week.
@memorygate #DIGSHOW2014

37. Day 8
• Morning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - for
those that weren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnet
bloggers Twitter lists
Morning check-insPosted Instagram imageAuto post from 72 hour deal posted to FacebookCreated a Twitter list - Social Media Experts - for those that
weren't already I added their blog feeds into FeedlySearched for "mum blog" on TwitterSubscribed to Mummy Bloggers / Mumsnet bloggers Twitter lists
@memorygate #DIGSHOW2014

38. Day 9
• Daily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active members
Daily check-insFollowed interests on Pinterest - parenting - pregancy Joined local Google+ communities and followed a few active members
@memorygate #DIGSHOW2014

39. Day 9 Social Bro
@memorygate #DIGSHOW2014

40. Day 9 Social Bro
People to
follow
based on
the search
term
“newborn”
@memorygate #DIGSHOW2014

41. Day 9 Social Bro
People to
follow
based on
the search
term
“newborn”
@memorygate #DIGSHOW2014

42. Day 9 last Facebook paid
Campaign results
• Spent £20 over 2 daysTotal reach 968Offers Claimed 33
Spent £20 over 2 daysTotal reach 968Offers Claimed 33
@memorygate #DIGSHOW2014

43. Day 10
Semi rest day
Semi rest day
• Still tweeting and sharing lots via HootSuite Daily check-insGoogle+ - followed a few people invited to the next event on my calendar - this event
Still tweeting and sharing lots via HootSuite Daily check-insGoogle+ - followed a few people invited to the next event on my calendar - this event
@memorygate #DIGSHOW2014

44. Day 11
Prep day
Prep day
• Sunday - check-ins later in the day - from the studio rather than iPad Instagram sharing - new plan for the week - 7am and 7pm share schedule edited
14 images ready to postUpdated hashtags
• #newborn #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #macro #macrophotography
#newborn #baby #newbornbaby #cute #photooftheday #beautiful #picoftheday #family #macro #macrophotography
@memorygate #DIGSHOW2014

45. Day 11 - Prep day
@memorygate #DIGSHOW2014

46. Day 11 - Prep day
Created a little montage
and scheduled to post
tomorrow morning
Create a blog post
for these images
@memorygate #DIGSHOW2014

47. Day 11 - Prep day
Created an
Elodiedh Gallery on
my personal
Google+ page
posted Instagram
images from the
previous week plus
one in blog posts
@memorygate #DIGSHOW2014

48. Day 12
Created my tweet
and FB schedule
for the week in
HootSuiteAdded
in my blog feeds
to different social
networks
Created my tweet
and FB schedule
for the week in
HootSuiteAdded
in my blog feeds
to different social
@memorygate #DIGSHOW2014

49. Day 12
• Updated Buffer Google+ posts to twice a day 11am and 9pm - Pinned the last week's images from my blog postsScheduled tweets for this event
with discount code and hashtag - also mentioned all the speakers on twitterFilled Buffer with posts from Feedly
Updated Buffer Google+ posts to twice a day 11am and 9pm - Pinned the last week's images from my blog postsScheduled tweets for this event with discount
code and hashtag - also mentioned all the speakers on twitterFilled Buffer with posts from Feedly
@memorygate #DIGSHOW2014

50. Day 13
• Usual check-ins 2 images posted to InstagramHootSuite
Click Summery came through
Usual check-ins 2 images posted to InstagramHootSuite Click
Summery came through
@memorygate #DIGSHOW2014

51. Day 14
• Check-ins and followsConnected with Business Director from a corporate job I did the day before.Spent a few minutes on LinkedIn - shared a post
one our our recent clients has shared. Facebook Page Updates - Reach 600.8% riseInsterestingly this was the same reach (5k) as two other
pages I am an admin of (I don't mange these pages)One page has double the fans the other has 4.5 times as many.93.6% increase in
engagement rate
Check-ins and followsConnected with Business Director from a corporate job I did the day before.Spent a few minutes on LinkedIn - shared a post one our our
recent clients has shared. Facebook Page Updates - Reach 600.8% riseInsterestingly this was the same reach (5k) as two other pages I am an admin of (I
don't mange these pages)One page has double the fans the other has 4.5 times as many.93.6% increase in engagement rate
@memorygate #DIGSHOW2014

52. Day 15
• Morning check-insInstagram images sharedGoogle+ followed about 20 active group members of a UK parenting
group #throwbackThursdayAutomatic Facebook post from SumAll - they send a nice little email with a preview tonight before so you can go into
your Activity Log and edit or remove the post.
Morning check-insInstagram images sharedGoogle+ followed about 20 active group members of a UK parenting group #throwbackThursdayAutomatic
Facebook post from SumAll - they send a nice little email with a preview tonight before so you can go into your Activity Log and edit or remove the post.
@memorygate #DIGSHOW2014

53. Day 16
@memorygate #DIGSHOW2014

54. Day 17 - Pinterest
@memorygate #DIGSHOW2014

55. Day 17 - Pinterest
@memorygate #DIGSHOW2014

56. Day 17 - Pinterest
How to pin
from
FacebookCl
ick image
and Copy
the URL
@memorygate #DIGSHOW2014

57. Day 18 Day Off
@memorygate #DIGSHOW2014

58. Day 18 Day Off
@memorygate #DIGSHOW2014

59. Day 19 Blog post day
Lion King Parody at Memory GateBreast-feeding
Rant at London Mums blogBaby music post at
Eddie Catz blogMaternity image showcase at The
Baby photographers Maternity Day! Pinned lots of
our images from our maternity gallery Maternity
session blog post
Lion King Parody at Memory GateBreast-feeding
Rant at London Mums blogBaby music post at
Eddie Catz blogMaternity image showcase at The
Baby photographers Maternity Day! Pinned lots of
our images from our maternity gallery Maternity
session blog post
@memorygate #DIGSHOW2014

60. Day 19 Blog post day
Behind the scenes
image on
Facebook
Behind the scenes
image on
Facebook
@memorygate #DIGSHOW2014

61. Day 20
More tweeting to delegates but also suppliers
@memorygate #DIGSHOW2014

62. Day 20
@memorygate #DIGSHOW2014

63. Day 21
Pinterest optimisation - renamed all boards to make more
descriptive - added better descriptions Created a private Twitter
list - linked to data capturePublishing controversial content -
breastfeeding article - good response on Twitter and Facebook
so far..Not attacking my audience is important
Pinterest optimisation - renamed all boards to make more
descriptive - added better descriptions Created a private Twitter
list - linked to data capturePublishing controversial content -
breastfeeding article - good response on Twitter and Facebook
so far..Not attacking my audience is important
@memorygate #DIGSHOW2014

64. Day 22
• BuzzSumo - find and share popular
contentFind influencers and get alerts
BuzzSumo - find and share popular contentFind
influencers and get alerts
@memorygate #DIGSHOW2014

65. Day 22
@memorygate #DIGSHOW2014

66. Day 22
Popular
post on
Facebook
this week
@memorygate #DIGSHOW2014

67. Day 22
3rd most
popular post
at London
Mums after
@memorygate #DIGSHOW2014

68. Day 22
and.....
top search
term last
Friday was
"how do you
look after a
mixed race
childs afro
hair"
@memorygate #DIGSHOW2014

69. Day 22
but it did
beat
@memorygate #DIGSHOW2014

70. Day 22
and
@memorygate #DIGSHOW2014

71. Day 23
The Orb
competition
- Facebook
tab created
using
ShortStack
@memorygate #DIGSHOW2014

72. Day 23
Facebook banner updated
with CTA
@memorygate #DIGSHOW2014

73. Day 24
JustUnfollow -
clean up my
Twitter following
- remove a
number of
inactive
accounts - no
activity in 6
months
@memorygate #DIGSHOW2014

74. Day 25
@memorygate #DIGSHOW2014

75. Day 26
Created
new FB
banner
using Pic
Monkey
@memorygate #DIGSHOW2014

76. Day 26
@memorygate #DIGSHOW2014

77. Day 26
More
hashtag
research
@memorygate #DIGSHOW2014

78. Day 26
@memorygate #DIGSHOW2014

79. Day 26
@memorygate #DIGSHOW2014

80. Day 26
Added in
more images
relating to
tomorrow’s
blog post
@memorygate #DIGSHOW2014

81. Day 27 Followerwonk
@memorygate #DIGSHOW2014

82. Day 27 Followerwonk
Created a list
on Twitter for
London
Mummy
Bloggers
@memorygate #DIGSHOW2014

83. Day 27 Klout
@memorygate #DIGSHOW2014

84. Day 27 Klout
Daily follow
suggestionsDaily
post suggestions
@memorygate #DIGSHOW2014

85. Day 27 Facebook Reach
24th - 30th - 23 posts - lots of linksTotal Reach 2477Average Reach per post 107.7 - 15%Daily
Fans reach 50%Best LINK - 584 - Is breastfeeding really best for your baby? @londonmums
83.42% reachWorst LINK - 22 - Photography for parents in London @londonmums
3.1% reach
@memorygate #DIGSHOW2014

86. Day 27 Facebook Reach
17th - 23rd 22 postsTotal Reach 2374Average Reach per post 107 - 15%Daily Fans reach
48%Best - Photo - 329 LEGO fire walk anyone?
Worst LINK - 22 -"Ben’s Amazing Fondant au Chocolat Recipe from Franglaise Cooking"
http://buff.ly/XqTpS0 good read
@memorygate #DIGSHOW2014

87. Day 27 Facebook Reach
10th - 16th 12 posts - only 3 linksTotal Reach
70258 Ave reach per post 8%!Daily Fans reach
14%
10th - 16th 12 posts - only 3 linksTotal Reach
70258 Ave reach per post 8%!Daily Fans reach
14%
@memorygate #DIGSHOW2014

88. Day 27 Facebook Reach
3rd - 9th 14 posts - 1 offer 1 link 12 photos Total Reach 2820Average Reach per post 201 -
29% Daily Fans reach 58%Best - Photo - 329 LEGO fire walk anyone?
Best performer?Link - 705 - 100% reach
Let the #royalbaby fever begin ..... Again http://m.bbc.co.uk/news/uk-29108010
@memorygate #DIGSHOW2014

89. Day 27 Facebook Reach
Over 4 weeks Total Reach 8373Average Reach per post 398.7Up to 57% of my fans have seen
my postsSingle post reach average from 71 posts - 118 - 17%
In 4 weeks between 17% and 57% of my fans have seen my posts
@memorygate #DIGSHOW2014

90. Day 28
Yesterday’s
networking
got a FB
share
@memorygate #DIGSHOW2014

91. Day 28 HootSuite Report
@memorygate #DIGSHOW2014

92. Day 28 HootSuite Report
@memorygate #DIGSHOW2014

93. Day 28 HootSuite Report
@memorygate #DIGSHOW2014

94. Day 28 HootSuite Report
@memorygate #DIGSHOW2014

95. Day 28
Top 10 Facebook Posts
Top 10 Facebook Posts
@memorygate #DIGSHOW2014

96. Day 28
Top 10 Facebook Posts
Top 10 Facebook Posts
@memorygate #DIGSHOW2014

97. Day 28
Top 10 Facebook Posts
Top 10 Facebook Posts
@memorygate #DIGSHOW2014

98. Day 28
Top 10 Facebook Posts
Top 10 Facebook Posts
@memorygate #DIGSHOW2014

99. Day 28
Top 10 Facebook Posts
Top 10 Facebook Posts
@memorygate #DIGSHOW2014

100. Day 29 MailChimp reports
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101. Day 29 MailChimp reports
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102. Day 29 Pinterest reports
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103. Day 29 Pinterest reports
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104. Day 29 Pinterest reports
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105. Day 29 Pinterest reports
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106. Day 29 Pinterest reports
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107. Day 29 Pinterest reports
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108. Day 30
Facebook - 701 - 0.6%
Twitter - 3332 - 2.6%
Instagram - 365 -
4%Google+ - 592 -
1.5%Pinterest - 352 - 4.1%
LinkedIn - 345 - 6.8%
Facebook - 697Twitter -
3248Instagram - 351Google+
- 583 Pinterest - 338LinkedIn
323
@memorygate #DIGSHOW2014

109. Going forward
Create a plan
@memorygate #DIGSHOW2014