Marketing Options International - a fully integrated B2B marketing agency fluent in the language of technology marketing success. Find out more by viewing their 2010 Credentials.

1. Credentials 2011 www.mointernational.com

4. Credentials 2011 | Version 1.0 | Page Service Excellence Influencing your audience in the most effective and engaging ways MOI Digital MOI Live MOI Direct Strategic advice & planning Creativity and Content End-to-end project management

5. Credentials 2011 | Version 1.0 | Page Reaching and Influencing Customers Online When and where it counts MOI Digital Digital & Social Media Services Email marketing (HTML , SMS) Banner advertising & advertorial Search marketing Search Engine Optimisation Websites, microsites, landing pages –design, build & maintenance Tracking, measurement and analytics eZines and eBooks Video content and streaming Flash animations, webinars, webcasts, podcasts, video Surveys, polls, forms Social media strategy – advice, listening reports, buzz monitoring, releases Social media engagement – blogs, forums, LinkedIn, Twitter, Facebook

6. Credentials 2011 | Version 1.0 | Page End-to-End Event Expertise Memorable engagement, carefully tailored MOI Live Delegate & Event Management Services Audience generation Venue search & negotiation Registration & confirmation services Travel & accommodation Speaker management Theming & entertainment On-site management Delegate badges, packs, collateral Technical production & AV Stand build, graphics, traffic drivers Merchandise, giveaways, competitions Questionnaires, feedback forms Follow up – attendee reports, speaker presentations Conferences & seminars Trade exhibitions Breakfast briefings Executive networking dinners Drinks receptions Multi-city roadshows Gala dinners & award ceremonies Hospitality & reward incentives Product launches AGM’s Sales kick-offs & internal training Christmas & Summer parties

7. Credentials 2011 | Version 1.0 | Page Direct Marketing & Customer Nurture Generating demand. With a personal touch. MOI Direct Brand Awareness, Lead Generation & Thought Leadership Services Brand build, identity & development Data intelligence, build & validation Direct Mail – DM, eDM, eZines Content creation, copywriting , Copyediting Creative design and artwork List research and purchase Sales collateral – white papers, brochures, case studies Print and mailing fulfillment Surveys, Questionnaires, Polls Telemarketing 1-2-1 Nurture Programmes, – high impact CRM Media advertising and lead capture –online and offline

8. Credentials 2011 | Version 1.0 | Page Sector Marketing Welcome to our neighbourhood Vertical Knowledge Public sector Financial services and banking Telecommunications Healthcare Insurance Retail Manufacturing Life sciences Professional services Media and entertainment Technology Utilities Construction Transport and logistics Travel and hospitality Technical Understanding SOA Content management Business intelligence and analytics BPM IT consultancy Data warehousing Information security & identity management Governance, risk and compliance CRM Testing ERP Systems integration Cloud computing OnDemand/Hosted Services IT Infrastructure Services (IT IS) Examples of media associations and publications we partner with to integrate into your marketing activities:

10. Client Engagement Supporting the world’s leading technology organisations

11. David Haward CEO Vanessa Cheal Managing Director Lilah Walker International Director of Events Phil Payne Chairman Barry Killick Creative Director Jo Smith Strategic Business Director Andrea Allen Business & Operations Director Stuart Morgan Digital Marketing Director Client Services Team ( MOI Digital , MOI Live , MOI Direct ) Creative Studio Accounts Payable The MOI Management Team Jenny Conway Account Director APAC Laura Nolan Business Development Director

12. Learn more about MOI Tel: + 44 (0)1932 233000 Email: [email_address] Visit: www.mointernational.com

13. Appendices Marketing Options International works with intelligence and passion to deliver the best possible outcomes for our clients. Here are some recent examples of how we have successfully addressed their challenges…

14. Oracle's Policy Automation solution for the Public Sector is an innovative, scalable product family designed to enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world. With new releases in 2010 ,Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers. Marketing Options International devised a themed, tactical online campaign offering free download of an exclusive Policy Automation Crisis report, produced by the Economist Intelligence Unit. We ran off-page advertising, advertorial, text links, newsletter alerts and banners. Results were exceptional: 1000+ click-throughs in 1 month and the lead generation target exceeded by 300%. Case Study Examples Client: Oracle Corporation UK Campaign: Public Sector eMedia Campaign – Lead Generation

15. Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner. We worked with Cognizant to develop a theme that provided a ‘high performance’ message which tied perfectly to the brand. This ran through all pre-event communications and allowed for eye-catching graphics and activities on site – complete with a snow machine and snow bar! The event directly generated 127 pan-European leads which developed into valuable business opportunities. Case Study Examples Client: Cognizant Campaign: Gartner BI Summit, The Hague

16. Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences. We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme. 100 guests joined Crystal CG for the Open House event at their London Office. An initial engagement invite emailed to 196 existing customers and prospects achieved a 45% open rate with 12% response. An equally successful, targeted follow-up mailing resulted in 77% of the required numbers being reached – topped up by a third email to a new list. Case Study Examples Client: Crystal CG International Campaign: Summer Networking Party

17. Careline Services recruited Marketing Options International to develop a powerful new brand identity. The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list. Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood. Working closely with senior management, we designed a new visual style and strapline that is instantly clear and recognisable by the audience. We developed a search-optimised website and collateral materials including sales brochures, case studies, stationery and brand guidelines. Launched in 2009, the new brand has received positive acclaim from prospective clients and the media . Case Study Examples Client: Careline Services Ltd Campaign: Brand Re-design & launch

18. Oracle User Productivity Kit (UPK) is a collaborative platform that enables enterprises to accelerate the new software adoption among end users. Following an acquisition, Oracle launched a new version of UPK with a more extensive feature-set that could generate vast up-sell and cross-sell opportunities. Marketing Options International were briefed to raise awareness throughout key global markets. Using the creative theme ‘Get Productive from Day One’, we developed a targeted email marketing campaign with the objective of driving the audience to register and attend a live interactive UPK webinar. During a 4-week period, the email campaign achieved an average 17% click-through rate, leading to 680 prospects registering to attend the live webinar, resulting in a 64% show rate. Case Study Examples Client: Oracle Corporation US Campaign: “Get Productive” Webinar Lead Generation Programme

19. Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs. Our on-site team ensured a quality experience throughout the show – managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees. Case Study Examples Client: Oracle Corporation EMEA Campaign: WoHIT 2010 Exhibition, Barcelona

20. Following their recent acquisition, Oracle and Sun had to ensure their two exhibition spaces at Healthcare trade show WoHIT 2010, originally planned as separate entities, became a complementary presence. Using the very latest 3D exhibition planning technology, Marketing Options International developed two eye-catching stands, reflecting each brand while ensuring consistency between designs. Our on-site team ensured a quality experience throughout the show – managing collaterals and using multi-faceted messaging to drive delegates between both stands. We also organised an executive networking dinner at an exclusive venue, where delegates dined al fresco high above Barcelona, which was a huge success with 80+ attendees. Case Study Examples Client: Oracle Corporation EMEA Campaign: WoHIT 2010 Exhibition, Barcelona

21. EMC wanted a senior level lunch for Government sector IT executives. We were briefed to provide event management, external speaker sourcing, partner sponsorship and event communications. We developed a series of creative elements from tactical emails and web banners through to onsite branding and collaterals – and sourced Peter Costello, MP, as the relevant speaker. The event achieved 96 registrations with 85 attending on the day. Every delegate who filled out their feedback form received a signed copy of Peter Costello’s book, hand-delivered via a one-to-one meeting set up by the account manager or sponsoring partner as part of the event follow-up. Case Study Examples Client: EMC Campaign: Government Networking Lunch, Canberra

22. Verint asked Marketing Options International to help launch a business development campaign within their partners, BT. The campaign aimed at increasing awareness of the join Verint/BT proposition to drive opportunities, targeting IT and Operations decision-makers in UK Contact Centres. We designed a series of eNewsletters on the topical theme ‘Survival Skills for Tough Economies’. The eNewsletters were sent over 2 months and offered latest tips, best practices and technology advice on running contact centres efficiently during economic turmoil, with supporting brochures and white papers also provided. The campaign culminated with an executive breakfast briefing at BT Centre. Overall we generated 300+ leads and attracted 75 high quality delegates to the event. Case Study Examples Client: Verint Campaign: “ Survival Skills in Tough Economies” eNewsletter Series

23. Oracle Update | Version 1.0 | Page To increase awareness and influence within the UK FTSE 100, salesforce.com wanted to launch a new marketing initiative that inspired 250 targets to book a personal meeting to discuss their CRM requirements. Marketing Options International were briefed to develop a highly creative 1-2-1 campaign that would gain the attention of senior decision makers in these organisations. Using a large toy dinosaur for impact, we rolled out a highly targeted multi-touch DM, eDM and telemarketing campaign on the theme ‘CRM systems on the edge of extinction’. The campaign was extremely successful and resulted in a series of meetings being booked and a $250k contract secured. Case Study Examples Client: Salesforce.com Campaign: 1-2-1 Lead Generation DM

24. Recent Client Testimonies “ Marketing Options International have been excellent in providing support across tight budgets and other operational constraints without any compromise in marketing outcomes. They have become a trusted partner, extending our marketing bandwidth, skills and capabilities.” Ian Gardner, Senior Director Marketing, APAC, Enterprise Market Group, Alcatel-Lucent “ It is always a pleasure working with Marketing Options International. They are always 100% available to support me in my event needs. They raise the bar for customer service.” Arianne Hardt, Senior Marketing Manager, Oracle Corporation. “ Knowledgeable and responsive from the outset, Marketing Options International have quickly got to grips with our business and website requirements.” Lucy Freeman, Marketing Manager, Crystal CG International Marketing Options International always keep sight of the objective: greater awareness means increased client base.” David Cotterill, UK Marketing Director, Steria “ Everyone said our event was the best they've ever attended. I have to say: A major team effort. I couldn't have done it without you. Marketing Options Rocks!”. Brendan McErlain, Head of UK Marketing, Software AG. “ Marketing Options are professional, detailed and responsive. Not only did I enjoy working with the team but our event went extremely well – surpassing the goals we had set out to accomplish.” Nicola Bogle, UK Marketing Manager, Software AG (UK) Ltd “ I would recommend Marketing Options' down-to-earth approach. They understood our requirements, drove the process and supported us throughout.” Roger Beadle, Marketing Manager, Careline Services