MNI _ Media Networks Inc.

The source for targeted advertising.

Our Mission

Targeted Media: Envelop target audiences, whoever
and wherever they may be, in the most powerful brand
environments in the industry.

Cross-Platform Efficiency: Bring efficiency,
simplicity, and efficacy into the targeted media
planning and buying process.

MNI provides solutions that help
 National advertisers isolate their most valuable
audiences, and tailor their message to be relevant
where the audience is most highly concentrated.

 Large regional advertisers blend national and local
media throughout their footprint, for optimal efficiency
and localization.

 Local advertisers boost brand image with
national credibility.

Who is MNI?

MNI is the targeted marketing division of Time Inc.

MNI is also one of the largest
media companies in the industry: Some of our prestigious partnerships include

 With 30 offices throughout
the United States

 Serving nearly 1,000 clients per year

 Serving billions of advertising
impressions across multiple media
platforms and through thousands of
premier publishing partners

 Delivering more ad pages per year
than any single publisher in the world

What Sets us Apart?

Only MNI combines the right audience with the right
environment, delivering multiple media touch-points and
unparalleled reach in your select markets.

Providing advertisers with
 Strong coverage to a target audience with very limited waste

 Built-in-frequency, delivering multiple media touch-points to your target

 Significantly more coverage than any single niche website, ad
network, or publication can deliver in your defined market area

 A more targeted audience than any other local media option

 More GRPs than the largest television programs

Very Targeted. Very Simple.

MNI partners with the finest
brands in the industry–
across platforms.

Clients

MNI serves hundreds of national, regional, and local
clients, through hundreds of agencies each year.

MNI Magazines

MNI makes top-tier national magazines targeted.
 Forty-four premier national titles from 14 publishing companies
 Available in more than 180 markets at or below DMA level
 Customized programs for innovative database marketing

MNI Online

MNI partners with top-tier national and local online
media brands for highly targeted online campaigns
on the most desirable properties.
 Efficient, customized campaigns
 Transparent and effective national and local content networks
 Simplicity of execution, monitoring, and reporting

MNI Mobile

Deliver your message right into the consumers’
hands, through highly targeted mobile campaigns.
 WAP/in-app display
 Hyper-targeted latitude/longitude, ZIP-code, DMA-level
 Simplicity of execution, monitoring, and reporting

Advanced Audience Targeting

MNI provides multimedia solutions to reach your target
audience based on editorial content, demographics,
lifestyle characteristics, behaviors, and more.

MNI provides a product to reach
 Affluent men and women
 Beauty and fashion influentials
 Business professionals
 Entertainment enthusiasts
 Exclusive databases
 Foodies
 Health-conscious adults
 Hispanics
 Luxury consumers
 Moms
 Opinion leaders

Advanced Geographic Targeting

Geographic targeting allows you to focus your advertising
dollars to the precise area where your consumers are likely to
live, eliminating waste and maximizing reach and frequency.

Benefits of localized marketing strategies
 Greater customer relevance, response, and return
 Increased brand recall and engagement
 Lower out-of-pocket cost by allocating marketing dollars in
areas most likely use your product
 Highly concentrated SOV and reach/frequency
 Maximize ROI

MNI geographic capabilities
 Media markets (DMA and below)
 ZIP-code and sectional centers
 Latitude and longitude
 Nationally, regionally, and by state
 Custom geographic options

High Impact Executions

Memorable Digital Ad Units Eye-Catching Magazine Units
Homepage Pushdown Full Video Player
Post-it® Note Custom Die-cut BRC

Section Roadblocks Interactive Widget

Mini Booklet Cover Wrap Scratch-off Card

Interstitial
Skinning

Insight, Accountability, and Performance

From audience and market
intelligence and complex campaign
execution to campaign analysis and
optimization, MNI delivers.

MNI’s proprietary
Omnipoint suite includes
 A campaign portal for analyzing and
optimizing digital campaigns
™
 Historical campaign-performance data,
including ad category segmentation and Research Partners
geographic subtleties for media planning
 Aggregated and distilled third-party
audience and market research for
pre-planning and strategy

Simple and Effective Solutions

MNI provides effective, integrated solutions to increase coverage of
your target audience–in the right environment, in the right geography,
in the right medium–to best meet your marketing objectives.

Integrated • Envelop your target audience across
Campaigns multiple platforms simultaneously.

Powerful • Leverage the best editorial content
Environments through a single source.

Precise • Target by geography, audience, platform,
Targeting content, and more.

Efficient • Deliver coverage of your target audience
Reach in your priority markets.

MNI Magazine Packages

Creative

Case Studies

MNI business
MNI Business readers are influential
decision makers who invest for success.

READER PROFILE
Median Age: 46
Male/Female: 63%/37% MNI Business readers are
Median HHI: $90,172
 Top management/executives at businesses of all sizes
 Decision makers for business purchases $1 million+
 Frequent travelers for both business and leisure
 Affluent investors
 Avid golfers

Reach more business leaders.
Target: Top Management % Reach (6 insertions)

39%
NY Metro MNI BUSINESS

San Diego
10%
The Wall Street Journal

Milwaukee 8%
The Economist

5%
Inc.

Source: GfK MRI, Doublebase 2011.

MNI news
MNI News readers are influential
consumers who stay informed.

READER PROFILE
Median Age: 44
Male/Female: 64%/36% MNI News readers are
Median HHI: $75,333
 Professional/managerial
 Influentials who others turn to for information and advice
 Actively involved in their communities, both politically
and civically
 Leisure travel decision makers
 Affluent investors who are heavily involved in
financial decisions

Reach a business and culturally-savvy audience.
Target: Influential % Reach (6 insertions)
NY Metro
53%
San Diego MNI NEWS
Milwaukee 8%
The Economist
7%
The Wall Street Journal
7%
USA Today


MNI thought leader
The MNI Thought Leader audience
is authoritative and influential.

READER PROFILE
Median Age: 48
MNI Thought Leaders are
Male/Female: 55%/45%
Median HHI: $79,219  Tech-savvy early adopters
 Decision makers for business and home purchases
 Frequent travelers for both business and pleasure
 Affluent and college educated
 Relied upon for financial and investing advice

Reach more influential consumers.
Target: Influential Opinion Leader % Reach (6 insertions)

53%
NY Metro MNI THOUGHT LEADER

San Diego
12%
Meet the Press (TV)
Milwaukee 8%
The Economist
7%
Face the Nation (TV)


MNI beauty
MNI Beauty readers are fashionable
women focused on looking and feeling
their best.

READER PROFILE
Median Age: 36 MNI Beauty readers are
Male/Female: 10%/90%  Influentials others turn to for fashion and beauty advice
Median HHI: $72,631
 Currently attending college or working toward a
post-graduate degree
 Frequent spa visitors
 Green advocates who regularly eat organic food and
participate in environmental causes
 Style conscious, spending $500+ on clothing in the past year
Reach young, affluent trendsetters.
Target: Women Ages 18–34 %Reach (6 insertions)
NY Metro
47%
San Diego MNI BEAUTY
17%
Milwaukee Self
16%
Vanity Fair
9%
Lucky


MNI entertainment
MNI Entertainment readers are
red-carpet consumers with
spending power.

READER PROFILE
Median Age: 40 MNI Entertainment readers are
 Influentials others turn to for shopping, beauty, and fashion advice
Median HHI: $68,114
 Travelers who visit health spas and retreats while on vacation
 Culture mavens, frequently attending local events – theater,
nightclubs, concerts, etc.
 Movie enthusiasts, frequently watching pay-per-view
movies and events
 Shopping enthusiasts who spent $500+ on clothing
in the past year
Reach trendsetters.
NY Metro Target: Entertainment Influential %Reach (6 insertions)

San Diego 41%
MNI ENTERTAINMENT
Milwaukee 19%
Us Weekly

18%
Rolling Stone

3%
Spin

MNI hispanic
MNI Hispanic readers are dynamic,
vibrant, style-conscious spenders.

READER PROFILE
Median Age: 37
Male/Female: 35%/65% MNI Hispanic readers are
Median HHI: $41,445
 Have children living in the home
 Are influentials whom others trust for personal care
and health information
 Intend to purchase their first home within the next year
 Are among the first of their friends to try new products
 Buy new clothes at the beginning of each season
Reach young, influential consumers.
Target: Women, Under Age 40 Index (Adults = 100)

187
MNI HISPANIC
163
Spanish Language Websites
138
Spanish Language Radio
127
Spanish Language TV


MNI luxury
MNI Luxury readers are affluent
consumers who live the good life.

READER PROFILE
Median Age: 46
MNI Luxury readers are
Median HHI: $78,304  Discerning consumers, spending more for higher quality
 Health conscious, making healthy purchases a priority
 Frequent entertainers, hosting both family and friends for
extravagant soirees and casual get-togethers
 Cultural enthusiasts, attending theater, music, and dance
performances, and visiting museums
 Foodies who enjoy dining out, cooking, and entertaining for fun

Reach a first-class and five-star audience.
Target: Women, HHI $150,000+ % Reach (6 insertions)
NY Metro
59%
San Diego MNI LUXURY
13%
Milwaukee Architectural Digest

8%
Wine Spectator
7%
Veranda


MNI family
MNI Family readers are household
decision makers with purchasing power.

READER PROFILE
Median Age: 35
MNI Family readers are
Median HHI: $59,294
 Moms with 2+ children at home
 Primary grocery shoppers for the household
 Influentials whom others rely on for health care information
 Sought-after for beauty, fashion, and shopping advice
 Saving for college with 529 accounts

Reach active and educated spenders.
Target: Moms Index (Adults = 100)

NY Metro 290
MNI FAMILY
San Diego 107
Heavy Radio Listeners
Milwaukee
73
Heavy TV Viewers

71
Heavy Newspaper Readers

Source: GfK MRI, Doublebase 2011, Adults= 100.

MNI healthy living
MNI Healthy Living readers
lead healthy, active lives.

READER PROFILE
Median Age: 45 MNI Healthy Living readers are
Median HHI: $70,798  Foodies, trying new ingredients and gourmet gadgets
 Green advocates, buying environmentally friendly products
 Dieting influentials who experiment with various cookbooks
and methods
 Fashionistas who regularly visit salons and spas
 Health care influencers who offer advice and recommendations
Reach Affluent, active readers who spend.
Target: Health-Conscious Women Reach % (6 insertions)
NY Metro 38%
MNI HEALTHY LIVING
San Diego
18%
Milwaukee Women’s Health

14%
Self

11%
Whole Living


MNI men
MNI Men readers are affluent guys
who work hard, but play harder.

READER PROFILE
Median Age: 40
Male/Female: 76%/24% MNI Men readers are
Median HHI: $72,717
 Sports and automotive enthusiasts
 Influentials others rely on for home electronics and
new technology advice
 Avid investors
 Active adventure travelers
 Luxury consumers, spending $500+ on clothing
in the past year
Reach an active and adventurous audience.
NY Metro Target: Men Ages 25-54 % Reach (6 insertions)

42%
San Diego MNI MEN
Milwaukee 24%
ESPN The Magazine

17%
Men’s Fitness

11%
GQ


MNI style & design
MNI Style & Design readers are
contemporary women with
sophisticated style.

READER PROFILE MNI Style & Design readers are
Median Age: 50
 Frequent entertainers, who enjoy showing off their homes to
family and friends
Median HHI: $72,504
 Culture enthusiasts, frequently attending dance performances,
opera, live theater, museums, and art galleries
 Influential for education
 Actively involved in personal finance management
 The travel planner for the family, researching hotels, airfare,
activities, resorts, and more
Reach more female decision makers.
Target: Women, HHI $75 thousand+, ages 25-54 % Reach (6 insertions)
NY Metro
45%
San Diego
MNI STYLE & DESIGN
Milwaukee 23%
Martha Stewart Living

18%
Redbook
14%
Woman’s World


MNI magazines: NEWS & BUSINESS

MNI Business

MNI News

MNI Thought Leader

MNI magazines: STYLE & ENTERTAINMENT

MNI Beauty

MNI Entertainment MNI Hispanic

MNI Luxury

MNI magazines: LIFESTYLE

MNI Family MNI Healthy Living

MNI Men

MNI Style & Design

Custom On-Page Concepts

High Impact Units Custom Perforation
BRC Custom Die-cut Post-it® Note

Scented Varnish Eco Label One-Third Gatefold Mini Booklet
•Barbecue
•Burnt Rubber
•Buttered
Popcorn
•Coffee
•French Fries
•Fruit scents
•Frosted Cake
•Grass
•Leather
•Marijuana
•PB & J
•Stinky Cheese
•Suntan Lotion
•And MANY,
MANY MORE

Targeted Cover Wraps

Reach Key Decision Makers
in the Magazines They Rely On
Connect with your audience in a unique
and memorable way with an attention-grabbing
cover wrap campaign.
 Customized, hyper-targeted communication
 Build relationships and showcase your brand
in a welcomed, valued medium
 Campaign effectiveness study proves ROI

SEE HOW Your message
IT WORKS on the cover
and throughout
a 4- or 6-page
cover wrap.

Case Studies

Targeted Online

MNI partners with the most prominent
national and local content brands in the industry.

We envelop consumers with the most effective targeted national
and local content, through custom and network site aggregation.

National Sites Local Sites

National Sites

MNI offers two options for precisely targeted
digital inventory across our premier national brands.

Custom Network

Benefits Benefits
• Complete control and transparency • Precise targeting through BT, CT,
• Efficiency through aggregation DT, and retargeting
• High impact executions from rich • Exclusively top-tier placements on
media to video premier sites
• Front and back end transparency

Case Studies

MNI Ad Network

The MNI Ad Network offers a simple solution
MNI Ad Network Snapshot
to reaching your audience in the markets you  Monthly Unique Visitors:
want, at a cost effective price. 137 million
 Monthly Page Views:
The MNI Ad Network Provides 5.6 million
 Demographic and behavioral targeting  Number of Sites: 2,000
 Top-tier sites, above-the-fold placement  Male/Female: 50%/50%
 HHI $75,000+: 37%
 Fully transparent reporting
Source: Omnipoint, November 2011.
 Retargeting technology included for increased ROI
 Interactive creative to drive traffic
 High impact units available
Benefits of the MNI Ad Network
 Effective coverage of your target audience
 Access to every market you need, all in one place
 Complete site transparency
 Full-service media planning, buying, trafficking,
serving, reporting, optimization, post-campaign
analysis, and recommendations

Creative
Behavioral Contextual Daypart Demographic Geographic Retargeting

Categories

Local Sites

MNI offers two options for precisely targeted
digital inventory across our premier local brands.

Custom Network

Benefits Benefits
• Access to 100% of local media • Complete market coverage
inventory in U.S. throughout the U.S.
• Complete control and transparency • Network efficiency and targeting
• Efficiency through aggregation • Front and back-end transparency

Case Studies

MNI Local Network

MNI Local Network: MNI Local Network Snapshot
Make the Local Connection  Reaches 129 million users per
month, 59% of the entire
Reach consumers close to home, and close to your business. internet population
 MNI makes it easy to connect with consumers where  The average visitor spends 33
minutes on local sites and comes
they live, work, and travel.
back 8.5 times per month
 Ages 18-39: 50%;
Broad reach across market-specific sites
 Ages 25-49: 53%
 All the benefits of a network buy, with the  HHI $60,000+: 50%
reporting of a site-by-site campaign Source: comScore, November 2011.
 Strong performance to maximize ROI
 Competitive and efficient CPMs

Targeted Mobile

MNI partners with the most prominent national
and local content brands in the industry.

We pinpoint consumers with most efficient targeted national and
local content through custom and network site aggregation.

National Sites Local Sites

National Sites and Apps

MNI offers two options for precisely targeted digital inventory
across our premier mobile brands with powerful mobile web
and in-app options.

Custom Network

Benefits Benefits
• Complete control and transparency • Precise hyper-targeting
• Efficiency through aggregation through geo-fencing
• High impact executions from • Exclusively top-tier placements
interstitials to video to interactive units on premier sites and apps
• Network efficiency and transparency

Case Studies

MNI Mobile Network

Benefits you can count on
MNI Mobile Network
The MNI Mobile Network helps advertisers take advantage Audience Snapshot
of the growing mobile marketplace with location-based  97.3 Million mobile web users*
consumer targeting with top quality national brands.  52% Male/48% Female†
The MNI Mobile Network Provides  Median Age: 34†
 Adults 25-54: 67%†
 Access to your audience wherever they go
 Median HHI: $83,790†
 Opportunity to offer coupons and promote sales Source: *2011 emarketer; †MRI 2011.

 Eye-catching and memorable rich media creative
 Pinpoint targeting by category

Efficient and Effective Mobile
 High impact mobile display
 WAP and in-app
 Hyperlocal targeting through geo-fencing
 Dynamic ad and landing pages

Carrier Device Daypart Keyword Location Platform Publisher
Capabilities

Categories Geo-fencing

Local Sites and Apps

MNI offers two options for precisely targeted digital inventory
across our premier mobile brands with powerful mobile web
and in-app options.

Custom Network

Benefits Benefits
• Complete control and transparency • Top local news WAP and apps
• Efficiency through aggregation • Network efficiency and transparency
• High impact executions from • Simplified multi-market executions
interstitials to video to interactive units

MNI Local Mobile Network

Reach Your Audience. Reach Your Objectives.
MNI Local Mobile Network
Pinpoint your audience using MNI’s cutting edge technology, Audience Snapshot
placing your message right in the palm of their hands on their  97.3 Million mobile web users*
mobile device through a plethora of local sites.  52% Male/48% Female†
The MNI Local Mobile Networks Provide  Median Age: 34†
 Adults 25-54: 67%†
 Access to your audience wherever they go
 Median HHI: $83,790†
 Opportunity to offer coupons and promote sales Source: *2011 emarketer; †MRI 2011.

 Eye-catching and memorable rich media creative
 DMA level targeting

Local Content. Mobile Impact.
 Local media WAP display
 Local media in-app display
 Network efficiency
 Front-end transparency

Carrier Device Daypart Keyword Location Platform Publisher
Capabilities

Site Selection Process
MNI utilizes industry-leading research and adds relevance.
Omnipoint, the proprietary research tool developed by MNI, offers complex
audience and market intelligence, campaign execution, and campaign
analysis and optimization, yielding powerful results to help you boost
awareness and drive demand.

National Local


Four Simple Steps to a Successful
Targeted Cover Wrap Campaign

1 Identify your target audience
• Provide your own list, or access our exclusive database

2 Select your magazine and announce
the program to recipients

3
Build relationships through constant communication
• Creative can change monthly
• Your message is delivered directly to your intended audience

4
Measure ROI
• Survey select recipients
• Garner direct feedback and gain insights into program effectiveness


Precise Targeting of an Influential Audience
Use your custom list, or select from the comprehensive categories in the
MNI database to connect with and influence your most important clients.
1. CEO (Chief Executive Officer) 20. Targeted Hospital 37. Community Center Directors in
2. CFO (Chief Financial Officer) CEO/C-level Executives Target Markets
3. CIO (Chief Information Officer) 21. Hospital Administrators of Hospitals 38. Food Ingredient Buyers
with 500+ beds 39. Farmers
4. CTO (Chief Technology Officer)
22. Healthcare Opinion Leaders 40. Purchasing Agents at Retails Stores in
5. CCO (Chief Compliance Officer)
23. Benefit Managers at Small Businesses Target Markets
6. CSO (Chief Security Officer)
24. Benefit Managers at Large Companies 41. New Businesses in Target Markets
7. COO (Chief Operating Officer)
25. Insurance Brokerage Firms 42. SOHO Technology Buyers (Small
8. CFP (Chief Financial Planner)
26. Travel and Event Managers Office/Home Office) in Target Markets
9. Chairman of Board
27. Meeting Planners 43. Decision Makers Responsible
and Board Members
for Prepaid Processing and
10. HR Managers 28. U.S. Policy Makers in Washington, DC
Debit Processing
11. Facilities Managers 29. Union Leaders
44. Independent Insurance
12. Auditors 30. C-level Banking Decision Makers in and Financial Agents
target markets/states
13. Attorneys at Largest 45. OEM (Original Equipment
Corporate Law Firms 31. CEOs and Small Business Owners Manufacturers) Truck Dealers
in target markets
14. Relocation Managers 46. Builders and Small Business Owners
32. Local Small Business Owners that Use Heavy Duty Trucks
15. Residential Contractors and
in target markets
Commercial Builders 47. Real Estate Investors in target markets
33. Wealth Management Advisors to Top
16. Contractors and Municipalities 48. Stock Brokers
10 Wealthiest Markets
for Construction Equipment by 49. CPAs/Estate Planners in
Target Market 34. Golf Course Superintendents and Golf
Target Markets
Course Managers
17. High Net Worth Individuals 50. Real Estate Agents and Brokers
35. Auto Part Shop Owners and Operators
18. Presidents - Media Companies
36. Logistic and Shipping Decision Makers
19. High School Guidance Counselors
at Large Companies in the US, Canada,
by State/District
Asia, and Europe

Case Study

Carnival
Challenge
Carnival needed to sell tickets for cruises departing from
their new port in Baltimore. They wanted a regional plan
that would align with their national brand image, while
encouraging sales for this exciting and lesser known
departure destination.

Magazine Package (Custom):
Cooking Light, Cosmopolitan, Country Living, Elle, Food & Wine,
Harper’s Bazaar, Health, House Beautiful, Marie Claire, People, Real
Simple, This Old House, Time, Newsweek, U.S. News & World Report,
Sports Illustrated, and The Week

MNI Solution
MNI ran research and helped Carnival’s agency build a
custom package, aimed at women with specific HHI and a
penchant for travel – and all located within a reasonable
driving distance from Baltimore.

Results
Carnival’s print test proved that magazines work. Sales
results were strong and booking agents reported a direct
correlation back to print ads. Carnival continues to
consider MNI for their less-than-national efforts.

Case Study

Del Monte
Challenge
Test the New Smoothie product in a trial market, to
determine any needed product adjustments before the
regional roll-out.

MNI Solution
The campaign ran in the MNI Style & Design, MNI
Luxury, MNI Family and MNI Entertainment packages in
the Boston area for three months, in 18 prestigious
magazines including Elle Décor, Food & Wine,
Parenting Early Years, People, and Real Simple.

Results
The targeted New Smoothie test was successful
because it helped Del Monte recognize the need for
product adjustments before rolling out on a regional or
national level.

Case Study

Fidelity
Challenge
To reach affluent, college-educated women with young
children who may be interested in college savings plans.
The client also wanted the ability to measure results
by market.

MNI Solution
The MNI Family and MNI News magazine packages,
combined with Real Simple, provided Fidelity with a
powerful way to reach their target audience. A Business
Reply Card, coded by market and month, was a simple
solution that provided reliable tracking information.

Result
The program has been very successful in generating
awareness and leads, and Fidelity has been investing with
MNI for the past nine years.

Case Study

Massachusetts General Hospital
Challenge
MGH needed to promote various specialty care centers in
media environments that both resonate with their audience
and highlight MGH’s credibility as a quality and trusted health
care provider. Additionally, MGH has clearly defined key
markets – either those around the hospital or those that feed
patients to the hospital – and marketing on a geo-targeted
level can make media selections that much more limited.

MNI Solution
MNI offers geo-targeted ads within the pages of the world’s
most credible magazines, in the MNI News, MNI Men’s and
MNI Beauty packages–often those featuring health editorial–
which aide MGH’s branding efforts. Additionally, MNI’s
magazine verticals allow MGH to pick the audience that suits
each care center, allowing them to copy split across intended
audience and geography. The result is a plan that carries
efficiency across care centers and publishers, allowing for
greater ROI.

Result
MGH has partnered with MNI for their various care centers
and initiatives over the last 16 years.

Case Study

Mass Mutual
Challenge
To increase sales for retirement planning and support
MassMutual agents with a turnkey local program targeting
affluent adults. MassMutual wanted to underscore the
company's understanding of the real, practical issues
consumers face when it comes to life insurance and
retirement, while positioning their agents as the best local
resource for investment-minded readers in each market.

MNI Solution
A customized, multi-tiered magazine campaign in more than
60 markets, with all ads localized to include each agent’s
name, address and phone number – all without a single
copy split charge. The MNI News and MNI Business
packages saturated MassMutual’s target audience, giving
agents a presence in 12 geo-targeted national magazines.

Results
The agents reported positive feedback on seeing their
contact information in the pages of these magazines, and
found the ads increased awareness for their firms.

Case Study

Advance Auto Parts
Challenge
Advance Auto Parts wanted to build brand awareness with
professional parts suppliers and owners of auto shops.

MNI Solution
Wrap copies of Sports Illustrated magazine with a four-page
communication piece delivered to Advance Auto Parts auto
shop owners and operators.

Result
Auto shop owners expressed that the cover wrap program
helped position Advance Auto Parts positively against
competition. Participants felt they were “more aware in
Seven-in-ten auto shop owners general” and “perception has changed for the better.”
said they would be more likely to Survey results showed
consider Advance Auto Parts
• Increased brand awareness and enhanced perception
products and services.
• Increased purchase consideration and intent
• Traffic to online service site

Case Study

Liberty Mutual
Challenge
Liberty Mutual wanted to acquire new clients, increase
retention of current clients and deepen brand awareness of
Liberty Mutual’s offerings with insurance decision makers.

MNI Solution
Wrap copies of Fortune magazine with a four-page
communication piece delivered to a targeted list of current
clients and prospective C-level and top management
insurance decision makers during a 12 month period.

Result
Participants of Liberty Mutual’s cover wrap program were
Nearly three-fifths of the cover happy to be included in their marketing effort. An impressive
wrapped copies of Fortune magazines number of respondents felt that the program
have an extended life beyond the
• Increased brand awareness and favorability
cover date: they’re saved, shared, or
• Was an effective learning tool
put in waiting areas.
• Encouraged them to seek more information
• Prompted them to make recommendations about Liberty
Mutual’s products and services

Case Study

Orlando CVB
Challenge
Orlando CVB wanted to position themselves as the leading
destination for corporate meetings and conventions.

MNI Solution
Wrap copies of Food & Wine magazine with a six-page
communication piece delivered to a targeted list of meeting
planners during a 12 month period.

Result
Orlando CVB’s cover wrap program increased awareness of
services to meeting planners, positioning Orlando CVB
favorably among competitors and other meeting destinations.
“Great magazine – I read it every Over half of respondents expressed that they were
month. Orlando CVB always does • Impressed with Orlando CVB’s communication vs. their
the best job marketing its services
competitor’s communication
and making their presence known.
• Interested in/find value in reading Food & Wine magazine
I’ve used the CVB and they are one
of the best, in my opinion.” • More likely to consider Orlando CVB in the future

Case Study

Andersen Windows
Challenge
Andersen Windows needed to promote their hurricane-
proof windows along the Florida Coastline, in order to get
their message in front of upscale home owners and
snowbirds before the end of the season.

MNI Solution
A fully-integrated campaign, including the MNI Luxury
magazines (Cooking Light, Food & Wine, Real Simple,
Town & Country and Travel + Leisure) with a Post-it® Note
to drive traffic. Combined with online banner ads on the
AARP website, the MNI Digital Premium Network Lifestyle
vertical, plus a search campaign, MNI surrounded
Andersen’s target audience.

Result
Andersen Windows is pleased with the program and to
date MNI is on track to deliver over 3.6 million impressions
in an environment that will produce results.

Case Study

Boston University
Challenge
Boost brand awareness of Boston University’s MBA programs
to drive inquiries, applications, and enrollments.

MNI Solution
MNI created a multiplatform program consisting of magazines,
online display, and local search to demographically and
geographically reach BU’s key prospects. The online display
program consisted of national magazine sites, including the
America’s Best Graduate Schools section of USNews.com,
Businessweek.com, and DowJones.com. The print ad program
in MNI Business and MNI News reaches business prospects in
BU’s top feeder markets.

Result
Boston University is a regular MNI advertiser because of the
success of the integrated program that MNI customized to their
needs and objectives.

Case Study

Land Rover
Challenge
Develop a customized local online program to support Land
Rover’s LR3. The campaign was centered on reaching adults
ages 35-54, with a HHI $100K+, in key markets across the
country. Each retailer group needed the opportunity to run on
local media websites to enhance brand affinity in the local
community, while ensuring local promotions were contained
within the specific market.

MNI Solution
MNI managed this two-month online campaign that was
national in scale, but local in scope, by aggregating local
media websites and geo-targeted national websites to
support each of the independent dealers.

Results
MNI’s effective use of local online sites not only aided the
transition from print and spot TV to online, but also illustrated
how MNI Digital can address the specific needs of the
automotive industry. The MNI Digital team served as the
single point of contact for all planning, buying, reporting,
optimization, and billing.

Case Study

UNUM (Insurance)
Challenge
Test advertising’s impact on key indicators, while positioning
UNUM’s suite of disability, life, and long-term insurance
offerings to key decision makers and HR executives at
corporations. Also, familiarize end-users/consumers with
the UNUM brand and its extensive supplemental insurance
offerings.

MNI Solution
A multimedia program in four key print markets, with MNI
News and MNI Luxury, plus InStyle magazine. Combined
with both national and local digital campaigns, MNI
effectively targeted the B2B and B2C audience.

Results
Unum is very happy with the significant increases in
awareness, preference, and consideration, both nationally
and in each of the local test markets, that have resulted from
this campaign.

Case Study

BMW
Challenge
To unseat another vendor as BMW’s partner of choice for
local site aggregation. Develop a digital media plan in 12
markets nationwide, incorporating excellent customer
service with quick turnaround on rates, actual planning
impressions, and aggressive CPMs.

MNI Solution
A 12-market media plan, consisting of 25 local sites, as
well as an ‘image’ layer of Time Axcess ,with a behavioral
target (luxury auto intenders) to further the BMW brand.

Results
MNI executed this plan with over 44 million impressions
in under one month. The campaign delivered 100% of
planned impressions PLUS over delivery. As a result,
MNI is now the partner of choice for BMW’s local site
aggregation needs.

Case Study

Country Financial
Challenge
Reach key Prizm Clusters in a large footprint, to promote
branding messages for their financial planning business.
In addition to national sites, Country Financial needed to have a
big presence on local sites in over 25 markets. The program
needed to be planned by market, based on budget levels.

MNI Solution
MNI developed a two-tier program–including national sites with
behavioral targeting and premier local sites─that effectively
reached Country Financial’s key targets. Each of the 25 plans
was developed based on market lifestyle habits, and top
performing sites.

Result
The program has been successful for the past two years,
delivering above-industry standard in click-through rate. The
geo-targeted national sites with behavioral targeting reach their
target audience and drive Country Financial’s branding
message to new prospects. Country Financial continues to add
additional campaign initiatives during the year.

Case Study

M&I Bank
Challenge
M&I Bank needed to execute a retail campaign promoting a new
product offering and quickly increasing all deposits. They needed a
local-site partner to manage their complex needs in over 15 markets,
with two to three sites per market, featuring different creative.

MNI Solution
Having partnered with MNI in the past, they knew M&I could count
on us to deliver. They handed over the complex details of this local-
site campaign, and put our proprietary local-site expertise to work.
We helped them secure high-quality placements on top local sites
that provided them with premium exposure and guaranteed delivery.

Result
The campaign has been a huge success and M&I Bank has seen an
increase in deposits. The quote from the Marketing Manager says it
all: “Thanks to you and your team for navigating these changes. We
are so appreciative of the quick turnaround on all of our requests, as
well as being able to keep all campaign elements intact. We shared
the final online schedule/results with several of our retail product
managers, and they were very pleased. I have great confidence
whenever MNI is involved in our media campaigns, as I know you
are professionals from start to finish. Thank you!”

Case Study

Seneca Snacks
Challenge
Seneca Snacks launched a new oatmeal product and needed
to support it in order to garner product trial. Having only run a
small social media campaign, Seneca Snacks partnered with
MNI to support the launch online.

MNI Solution
MNI Digital created a custom campaign for Seneca Snacks,
designed to reach their target audience. Utilizing targeting
techniques and Spongecell technology, MNI was able to
deliver their ad to the client’s target audience.

Result
MNI executed this plan and delivered 100% of planned
impressions, plus over delivery. The campaign received 329
coupon completions and 408 sweepstakes entries. As a
result of this campaign, Seneca Snacks renewed the
campaign for early 2012.

Case Study

State Farm
Challenge
Execute State Farm’s marketing strategy, personalizing and
creating community awareness of its 800 local agents
throughout California.

MNI Solution
OMD partnered with MNI as its single resource for their digital
and print campaign. MNI executed, tracked, and trafficked over
300 different pieces of unique creative, equally rotating among
an aggregate of trusted local online websites across California.
The MNI News package was also used to target insurance
decision makers in the country’s most prestigious
newsmagazines.

Result
OMD effectively delivered an online program for State Farm that
efficiently achieved local marketing objectives based on its
partnership with MNI. As the single point of contact, MNI’s local
market expertise streamlined the process for all online planning,
buying, reporting, optimizing, and billing. Combining with the
MNI News magazines provided a customized media mix of print
and online to drive results.

Case Study

Arizona Tourism
Challenge
To drive awareness to Arizona’s adventurous, yet luxurious
vacations by reaching potential tourists through a targeted
mobile media campaign.

The MNI Solution
Arizona Tourism utilized the MNI Travel and Weather vertical
network to reach potential visitors to Arizona in the Chicago
market.

Results
The program performed extremely well, with a click-through rate
two times higher than industry standards. The client is
extremely pleased with the outcome of the campaign, feeling
that mobile was an integral part of their overall marketing
success. Arizona Tourism will be sure to include a mobile
component to their campaign in years to come.

Case Study

First Citizens Bank
Challenge
To reach small to medium business owners for their
business banking services and traditional clientele for
their retail services. First Citizens constructed a
landing page where a special rate was generated for
each target. For the business target, the rate was
geared around business real estate loans, and for the
traditional retail consumer, the rate was geared around
residential loans.

The MNI Solution
First Citizens Bank used MNI’s Mobile Network,
focusing on Local News and Premium Business vertical
networks in the North Carolina market.

Results
The campaign delivered over five million impressions in
a six-month period, as well as posting a high click-
through rate. First Citizens Bank felt that this
campaign amped up their brand recognition,
awareness and overall online and brick-and-mortar foot
traffic.

Case Study

Greater Philadelphia Tourism
Challenge
To promote Philadelphia as an alternative vacation
opportunity for families in the northeast through an interactive
mobile advertising program.

MNI Solution
Greater Philadelphia Tourism ran a three-month campaign in
the MNI Mobile Network, selecting apps with a focus on local
media sites and information sites to drive web traffic and
boost reservations.

Potential Local Sites Included:
Philly.com, Philadelphia Inquirer, Philadelphia
Daily News, NBC Philadelphia, WPHL, MyPHL 17,
Philadelphia FOX WTXF – Philadelphia
City Search, CityComber, Mobile 10 Best

Potential Apps:
Go2, SeekitLocal, WHERE, Hopstop, 42 Restaurants,
ActiveDiner BooRah Restaurant Search, iLocate, iMaps,
MyTracks and Wheretogo

Results
The campaign demonstrated highly-effective targeting
techniques, positively impacting Philadelphia tourism. GPT
expressed that MNI’s dedicated team was a fundamental
element contributing to their overall success.

Case Study

McDonald’s
Challenge
McDonald’s wanted to increase awareness of their
24-hour-service to drive business during non-peak hour
times.

MNI Solution
McDonald’s ran in the MNI Mobile Network in the Sports,
Men and Entertainment vertical networks to target a highly
engaged mobile audience.

Results
The campaign, utilizing the MNI Mobile Network, was wildly
successful in driving late-night foot traffic to McDonald’s
locations. McDonald’s felt that the mobile platform served
as the perfect reminder medium for top-of-mind awareness.

MNI Business
AUD (000) COMP % COV % INDEX AUD (000) COMP % COV % INDEX
GENDER EDUCATION
Adults 19,212 100 8 100 Any College 15,040 78 12 142
Men 12,115 63 11 130 Currently Attending College 2,083 11 11 132
Women 7,096 37 6 72 College Graduate+ 9,989 52 16 192
MEDIAN/AVERAGES OCCUPATION
Median Age 46 Professional/Managerial 7,327 38 14 168
Average Age of Children 10 Top Management 1,926 10 21 245
Median Individual Employment Income $56,388 HOUSEHOLD STATUS
Median Household Income $90,172 Own a Home 14,168 74 9 105
Medain Home Value $273,502 Married 11,486 60 9 109
AGE Any Children 7,665 40 8 98
18-23 1,930 10 7 79 RACE
25-34 3,371 18 8 98 White Only 13,475 70 8 93
35-44 3,752 20 9 107 Black/African American Only 3,044 16 12 140
45-54 4,016 21 9 107 Hispanic 2,082 11 7 79
55+ 6,143 32 8 101 Other 2,668 14 9 104
Adults, 25-54 11,139 58 9 104 CATEGORY TARGETS
Men, 25-54 7,005 36 11 132 Automotive Influential 1,924 10 12 147
HOUSEHOLD INCOME Business-to-Business Decision Maker 3,591 19 19 223
$50,000+ 14,562 76 11 130 Discuss Financial Knowledge with Others 1,998 10 15 181
$75,000+ 11,291 59 13 151 Education Influential 2,034 11 13 153
$100,000+ 8,514 44 15 176 Travel for Business 7,696 40 11 133
$200,000+ 2,319 12 22 264 QUALITATIVE STATISTICS
Dual Income 6,153 32 10 121 Readers Per Copy 4.77
Average Time Spent Reading 43 minutes

Source: GfK MRI, Doublebase 2011, Adults = 100.

MNI News
GENDER EDUCATION
Median Home Value $230,680 Married 20,376 53 16 97
18-24 6,243 16 22 129 RACE
25-34 6,714 18 16 98 White Only 27,296 71 16 95
45-54 7,581 20 17 101 Hispanic 5,077 13 16 96
55+ 10,501 27 15 86 Other 5,241 14 17 102
Men, 25-54 13,985 36 22 132 Likely to Invest in Next 12 Months 9,098 24 21 122
HOUSEHOLD INCOME Physical Fitness Influential 4,058 11 23 137
$50,000+ 26,526 69 20 119 Politically Engaged 33,137 86 18 109
$75,000+ 19,248 50 22 129 Sports Influential 4,442 12 30 177
$100,000+ 13,382 35 23 138 Travel Influential 3,836 10 24 145


MNI Thought Leader
GENDER EDUCATION
18-24 3,365 10 12 83 RACE
25-34 5,043 16 12 88 White Only 23,790 74 14 98
35-44 5,532 17 13 95 Black/African American 4,108 13 16 113
45-54 6,633 21 15 106 Hispanic 3,552 11 11 80
55+ 11,571 36 16 113 Other 4,209 13 14 98
Men, 25-54 9,516 30 15 107 Business/Lesiure Travel Influential 3,764 12 24 170
HOUSEHOLD INCOME Cultural Enthusiast 14,578 45 19 136
$75,000+ 16,870 52 19 135 Healthcare Influential 4,513 14 19 131
$100,000+ 12,142 38 21 150 Use Financial Management Services 4,330 13 21 150


MNI Beauty
GENDER EDUCATION
Median Age 36 Employed 14,021 69 10 114
Average Age of Children 10 Professional/Managerial 5,532 27 11 120
18-24 4,729 23 16 183 Principal Shoppers 14,683 72 10 116
25-34 5,224 26 13 143 RACE
35-44 4,130 20 10 111 White Only 13,540 66 8 88
45-54 3,211 16 7 81 Black/African American 3,103 15 12 135
55+ 3,092 15 4 48 Hispanic 3,573 18 11 127
Adults, 25-54 12,564 62 10 111 Other 3,682 18 12 135
Women, 25-54 11,116 55 17 194 CATEGORY TARGETS
HOUSEHOLD INCOME Beauty Influential 2,407 12 27 306
$50,000+ 13,572 67 10 114 Clothes Influential 2,890 14 26 287
$75,000+ 9,846 48 11 124 Healthy Lifestyle Influential 2,414 12 14 153
$100,000+ 6,969 34 12 136 Restaurants Influential 3,337 16 13 145
$200,000+ 1,499 7 14 161 Shopping Influential 2,695 13 21 235
Dual Income 5,285 26 9 98 QUALITATIVE STATISTICS
Readers Per Copy 5.91


MNI Entertainment
GENDER EDUCATION
18-24 6,739 18 23 140 Principal Shopper 25,462 67 18 108
25-34 7,919 21 19 117 RACE
35-44 8,019 21 19 116 White Only 27,159 72 16 95
55+ 8,070 21 11 67 Hispanic 5,593 15 18 107
Adults, 25-54 23,118 61 18 110 Other 5,311 14 17 104
HOUSEHOLD INCOME Entertainment Influential 9,266 24 22 130
$50,000+ 24,382 64 18 111 Fashion Influential 3,848 10 30 179
$75,000+ 17,000 45 19 115 Go to Bars/Night Clubs 8,993 24 21 124
$100,000+ 11,601 31 20 121 Parenting Influential 4,426 12 22 132
$200,000+ 2,068 5 20 119 Restaurant Influential 5,464 14 21 127


MNI Hispanic
AUD (000) COMP % INDEX AUD (000) COMP % INDEX
GENDER EDUCATION
Adults 9652 100 100 Any College 3516 36 66
Men 3379 35 72 Currently Attending College 963 10 122
Women 6272 65 126 College Graduate+ 1296 13 50
Median Age 37 Employed 5816 60 100
Average Age of Children 10 Sales/Office 1284 13 93
Median Individual Employment Income $25,673 Food Service Related 633 7 212
Median Household Income $41,445 HOUSEHOLD STATUS
Median Home Value $171,100 Owns a Home 5043 52 74
AGE Married 5480 57 104
18-24 1963 20 161 Any Children 6645 69 169
25-34 2410 25 140 Principal Shopper 5940 62 99
35-44 2498 26 142 QUALITATIVE STATISTICS
45-54 1729 18 92 Readers Per Copy 9.3
55+ 1051 11 34 Average Time Spent Reading 44 minutes
Adults, 25-54 6637 69 124
Women, 18-34 2840 29 194
Women 25-54 4198 44 155
HOUSEHOLD INCOME
$50,000+ 4000 41 71
$75,000+ 2122 22 56
$100,000+ 1351 14 56
$200,000+ 216 2 49
Dual Income 2294 24 90


MNI Luxury
GENDER EDUCATION
Women 24,430 76 21 147 College Gradute+ 13,443 42 22 154
25-34 5,270 16 13 92 RACE
35-44 6,817 21 16 117 White Only 23,390 73 14 97
55+ 9,561 30 13 94 Hispanic 3,265 10 10 74
Adults, 25-54 19,501 61 15 109 Other 3,161 10 10 73
HOUSEHOLD INCOME Cooking Influential 6,930 22 21 151
$50,000+ 22,797 71 17 122 Cultural Enthusiast 10,960 34 21 150
$75,000+ 16,716 52 19 133 Health Care Influential 5,202 16 21 151
$100,000+ 11,818 37 21 146 Household Furnishings Decision Maker 7,995 25 18 126
$200,000+ 2,628 8 25 179 Vacation Travel Influential 3,439 11 23 166


MNI Family
GENDER EDUCATION
18-24 4,163 17 14 136 Principal Shoppers 18,217 75 13 121
25-35 8,350 35 20 193 RACE
35-44 6,384 26 15 145 White Only 16,258 67 9 89
55+ 2,250 9 3 29 Hispanic 4,395 18 14 132
Adults, 25-54 17,745 73 14 132 Other 3,926 16 13 121
HOUSEHOLD INCOME Baby/Children's Products Influential 3,135 13 35 327
$75,000+ 9,300 38 10 99 Grocery Shopping Influential 2,786 12 16 156
$100,000+ 5,840 24 10 96 Health Care Influential 3,370 14 14 130
$200,000+ 883 4 8 80 Parenting Influential 4,658 19 23 219


MNI Healthy Living
GENDER EDUCATION
Average Age of Children 9.7 Professional/Managerial 7,790 28 15 121
25-34 5,380 19 13 106 RACE
35-44 6,145 22 15 119 White Only 21,665 77 13 102
55+ 8,029 28 11 89 Hispanic 3,486 12 11 89
Adults, 25-54 17,444 62 14 111 Other 3,225 11 11 85
HOUSEHOLD INCOME Beauty Influential 2,009 8 23 199
$50,000+ 18,740 66 14 114 Cooking Influential 5,766 22 18 155
$75,000+ 13,286 47 15 120 Grocery Shopping Influential 2,910 11 17 150
$100,000+ 9,121 32 16 128 Healthy Lifestyle Influential 3,360 13 19 165
$200,000+ 1,762 6 17 136 Restaurant Influential 2,960 10 19 152


MNI Men
GENDER EDUCATION
Median Individual Employment Income $42,736 Top Management 1,332 5 14 128
Median Household Income $72,717 HOUSEHOLD STATUS
Median Home Value $216,433 Own a Home 17,160 68 11 96
AGE Married 12,592 50 10 90
18-24 4,769 19 17 148 Any Children 11,604 46 13 112
25-34 5,276 21 13 116 RACE
35-44 5,408 21 13 117 White Only 17,291 68 10 91
55+ 5,282 21 7 65 Hispanic 3,511 14 11 100
Adults, 25-54 15,352 60 12 109 Other 3,382 13 11 99
Men, 25-54 11,630 46 19 166 CATEGORY TARGETS
HOUSEHOLD INCOME Automotive Decision Maker 13,795 54 12 104
$50,000+ 17,312 68 13 117 Go to Bars/Night Clubs 6,226 25 14 128
$75,000+ 12,255 48 14 124 Physical Fitness 2,903 11 16 148
$100,000+ 8,307 33 14 130 Sports 3,808 15 25 229
$200,000+ 1,597 6 15 137 Video Game Influentials 4,588 18 17 149


MNI _ Media Networks Inc.

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