Traditional almond products The Caracciolo family company has operated in Brancaleone, a small town at the very southern end of Italy, since the end of the 1960s. They produce almond paste and Amandula, an almond milk drink . Emanuela and Bruno Caracciolo looked at the Enterprise Cultural Heritage management training material, focusing on the Heritage Management module. “The principal lesson learnt is to look at new ideas for company business development. Enterprise Cultural Heritage is an important area of investment showing our customers the unique identity of our products and services in contrast to the massive homogenisation of the market”

1. Case study - Caracciolo –
use of Enterprise Cultural Heritage training material
The aim of this case study is to provide you with an example of Enterprise
Cultural Heritage training material use by Caracciolo.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

2. Before you start…
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3. Traditional almond products
The Caracciolo family company has operated in
Brancaleone, a small town at the very southern end of
Italy, since the end of the 1960s. They produce almond
paste and Amandula, an almond milk drink .
The original business established by Giovanni processed
and sold almonds to confectioneries and bakeries in the
local area expanding into almond paste production in 1974
thanks to Giovanni’s wife Caterina. The new product was a
success in local bars and cafes as well as with their
existing customers as it is used in making
cakes, pastries, ice-creams and drinks. The company
developed expertise in almond processing, organic
production and the “Old Sweet Flavour ” brand.
Today Giovanni’s son Bruno and his wife Emanuela run the
company and have expanded into the drinks sector with
the Amandula brand.
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4. Tradition and craft
Locally grown almonds and traditional craft
techniques are used to maintain the quality of the
almond paste and to produce an authentic and
delicious product without using preservatives.
The company continues to use vintage machinery
such as millstones together with secret recipes and
traditional craft techniques in the production of its
almond paste to get the unique “old sweet flavour”.
Records of old labels and product packaging are kept
and there are demonstrations of traditional almond
paste production.
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5. Enterprise Cultural Heritage awareness
Emanuela and Bruno Caracciolo looked at the
Enterprise Cultural Heritage management
training material, focusing on the Heritage
Management module.
“The principal lesson learnt is to look at new
ideas for company business development.
Enterprise Cultural Heritage is an important area
of investment showing our customers the
unique identity of our products and services in
contrast to the massive homogenisation of the
market”.
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6. Enterprise Cultural Heritage application
The Caracciolos will use the lessons learnt from the ECH
training material and:
•Highlight their use of craft techniques and vintage
machinery to create the authentic flavour of their product.
•Emphasise the use of authentic raw materials combined
with traditional methods of production to create a product
with no preservatives.
•Raise customers’ awareness of the quality of the products
made using traditional techniques.
•Give demonstrations of their traditional production
methods.
•Improve their use of on-line communication channels.
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7. Find out more…..
Visit Caracciolo Amandula at http://www.amandula.com
If you would like to access the free training material and read case studies on the use
of ECH visit the project website at: www.enterpriseculturaleheritage.org
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8. Disclaimer
The content included in this training material has been compiled by the MNEMOS project team
from a variety of sources. The MNEMOS project team reserves the right to change the terms and
conditions of use of this training material without notice and any time. The training material is
produced for educational purposes only and does not offer legally binding advice. The training
material as well as the www.enterpriseculturalheritage.org website are made available “as is” and
“as available”.
MNEMOS project team makes no representation and does not warrant:
a) That the information selected for the training material and the website is
comprehensive, complete, verified, organised and accurate;
b) That it is licensed by the copyright or database right owner of any third party content to include
or reproduce such content in this training material and the website;
c) That the training material and the website will be uninterrupted and error-free; and
d) That the server from which the training material and the website is available is free of viruses
or bugs.
This work is licensed under Creative Commons Attribution 3.0 Unported License.

9. End of Case Study in Enterprise Cultural Heritage (ECH) Management use
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