A brief overview of Kenco's culture and how we operate with and for our customers.

1. GUIDING PRINCIPLES
Be honest. Serve. Get better.

2. Ella Wheeler Wilcox was an American poet.
The phrase on the next page comes from a poem
she wrote, entitled The Winds of Fate. While
watching sailboats, it struck her how the same wind
could drive some boats west and other boats east.
She quickly realized wind alone did not determine
the direction of the boats.

3. Tis the set of the sails
And not the gales
Which tells us the way to go.
- Ella Wheeler Wilcox

4. Nothing can move us away from the ideals represented here. The economy
will expand and contract, and our business will go up and down. We will
face challenges with clients, vendors, and each other. The prevailing winds’
intensities will fluctuate, but in every circumstance, our sails are set, and
these principles will determine our direction.
At Kenco, we “set our sails” with the following
Guiding Principles.

5. The Kenco Guiding Principles
are a tapestry woven from
threads of our culture, vision,
& values.

6. Authenticity requires words and actions paired together to reinforce our
everyday interactions at Kenco.
As Kenco team members, we promise to entwine
our activities with threads — and over time, the
full tapestry of our culture and ideals will shine in
everything we do.

7. EXPLANATION OF
GUIDING PRINCIPLES

8. Kenco’s mission is to be
the preferred supply chain
partner in North America.

9. Clients want to work with a provider
they know and trust.
Theydon’twantalltheir“eggs”inonebasket,andconversely,
don’t want to manage 5, 6, or 7 different relationships. This
results in a focus on 2-3 preferred suppliers by region.
Therefore, we seek to be the preferred 3PL in North America
for every company we work with through a few key concepts
that our guiding principles are based around:

10.  Incredible customer service
 Continuous improvement
 Meaningful innovation

11. Our people oversee and execute processes and systems on behalf of our
clients. The quality of our work determines the quality of our product.
Therefore we must recruit, develop, retain, and engage the best people to
lead our company.
Above all, we operate a service business.

12. Clients select Kenco because supply chain management is our core
competency. In turn, they demand we leverage our expertise year
in and year out to drive step change improvements throughout
their networks.
Continuous improvement is a fundamental
element of an outsourced relationship.

13. Kenco will become the preferred supply chain
partner in North America with a rigorous focus on:
 Incredible customer service
 Continuous improvement
 Meaningful innovation

14. We know our
innovative people
set us apart from
our competitors.
Continuous
improvement is
not a luxury—
but a necessity.

15. The following guiding principles
REFLECT OUR VALUES,
DEFINE OUR CULTURE, &
GUIDE OUR ACTIONS:

16. INTEGRITY ABOVE PROFITABILITY
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17. Kenco will not prioritize profits over integrity.
A high integrity organization cultivates long-term relationships, which lead to
profitability and prosperity for all.
Integrity Above Profitability

18. » Lead with humility & respect
A humble leader demonstrates self-
confidence without arrogance; accepts
blame and admits mistakes; leads by
example and solicits feedback; and treats
all people with respect and decency,
regardless of their position in life.
The essence of humility is not thinking more
of myself or thinking less of myself, it is
thinking of myself less.
Integrity Above Profitability

19. Integrity Above Profitability
» Earn trust through
authenticity accountability
People respond to, engage with, and
ultimately trust other people/businesses
who demonstrate congruence between
their claims and their conduct. Effectively
this means we have to “walk our talk” to
be trustworthy. It also means we earn trust
through honest and transparent interactions
where we demonstrate sincerity,
competence, and reliability.

20. Integrity Above Profitability
» Cultivate mutually beneficial
partnerships with
customers, associates
suppliers
One-sided partnerships are inherently
unsustainable. We believe structure drives
behavior and therefore we seek to develop
structures within all our relationships that
drive win-win behaviors.

21. Integrity Above Profitability
» Practice servant leadership
demand the
highest standards
The priority of servant leaders is to
encourage, support, and enable others
to meet their full potential and exceed
expectations. This includes customers,
employees, vendors, and anyone else
within our community.

22. Integrity Above Profitability
Modeling this behavior will allow us to meet our
high standards for execution and enhance the
growth of our community as a whole.

23. DEMONSTRATE COURAGE,
COMMITMENT COMPASSION
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24. Demonstrate Courage, Commitment, Compassion
» Openly communicate
empower every individual
Communication is the lifeblood of an
efficient and effective organization and is
the key to perpetual learning. We must give
and receive feedback consistently and in a
professional manner.
Giving team members input and control
over their work creates committed, loyal
ambassadors for Kenco.

25. Demonstrate Courage, Commitment, Compassion
» Think concretely act
with urgency
We are a fact-based, data-driven
organization. Decisions are not made on
emotions or abstract feelings—but rather
on practical, measured information with
clear relevance to action.
Urgency is about results and customer
service. It is essential for our leadership
to model true urgency, demonstrating
an insatiable appetite to deliver best-in-
class solutions every day!

26. Demonstrate Courage, Commitment, Compassion
» Encourage camaraderie to
strengthen our community
Kenco strives to be a great place to work.
We aim to create an atmosphere that is fun,
intellectual, energetic, and committed to
excellence. Camaraderie is achieved through
teamwork. It is built on pride in what we do
and the enjoyment of doing it together.

27. Demonstrate Courage, Commitment, Compassion
» Embrace our social,
environmental,
economic responsibilities
At Kenco, we define sustainability in the
broadest terms, looking beyond only the
environmental context. Sustainability is
about ensuring a healthy future for all.
These three pillars of sustainability—
social, environmental, and economic—
are intrinsically linked.

28. BE REMARKABLE
CREATE UNCOMMON VALUE
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29. Remarkable businesses are due to cause for
conversation and leave a lasting impression.
Being remarkable is a never-ending process that requires a commitment to
excellence and innovation.
Be Remarkable Create Uncommon Value

30. “When you can do the
common things in life
in an uncommon way,
you will command the
attention of the world.”
– George Washington Carver

31. Be Remarkable Create Uncommon Value
» Deliver results through
discipline stewardship
We deliver results through a relentless,
disciplined pursuit of audacious goals,
while at the same time adhering to our
enduring values.
Stewardship is a mindset that recognizes
our responsibility for the resources
entrusted to us.

32. Be Remarkable Create Uncommon Value
» Facilitate change
foster innovation
The pursuit of constant innovation is what
differentiates us from our competitors.
Replicating best practices (while important)
will never be enough. Our processes
and systems are critical to meeting the
challenge of innovation.

33. Be Remarkable Create Uncommon Value
» Develop passionate
customer advocates through
operational excellence
We strive to offer our customers remarkable
solutions and to talk to them in new and
exciting ways. Combining this approach
with daily operational excellence results
in the transition of satisfied customers into
customer advocates.

34. Be Remarkable Create Uncommon Value
» Focus on our core and win
every day
Kenco is a vertically integrated supply
chain provider that differentiates
ourselves through agility, continuous
improvement, and a commitment to
industry-leading customer service.
As a team, we are restless with the
status quo—desiring to always find a
better way. We challenge mediocrity
and thrive on competitively proving out
differentiators every day.

35. Be Remarkable Create Uncommon Value
All levels of our organization are expected to
speak up and act boldly in the interest of Kenco
and our clients.
No one should be silent to make others feel comfortable. Our team wins by
continually fostering trust and alignment through open communication and
information sharing.

36. LET’S PARTNER TOGETHER
FOR UNCOMMON VALUE
IN YOUR SUPPLY CHAIN

37. Our guiding principles boil down to 3 simple
things. As a service provider, we promise:
 To be honest
 To Serve
 To get better

38. We hope these guiding principles help you
understand our mission and how we strive to
bring value to our clients every day.
If you’re ready for a 3PL that is culturally aligned to your business,
committed to reducing costs, and driven by a spirit of innovation and
collaboration, we’re ready to work with you.

39. Let Kenco evolve your supply chain in a way
no other 3PL can–guided by our unwavering
principles and commitment to customer service.
See the incredible, uncommon value
Kenco can provide for you.
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