Sea Change Strategies is a consulting firm that provides integrated marketing, communications, and fundraising strategies for nonprofit organizations. They transform clients' strategies using storytelling and by integrating efforts across multiple channels. Sea Change has worked with over 50 organizations, growing lists and online donations. They tailor their boutique services for each client, with a focus on cultivating relationships and transforming visions into tactical plans.
22. Virtual – the “Equarium” www.SeaChangeStrategies.com Visit planning THE HUB Philanthropy Conservation Action Fun Classroom Members’ Entrance Research and Science Enter Here
46. Wired Wealthy Donor Clusters Cluster Analysis Relationship Seeker (29%) Most likely to respond to opportunities to connect emotionally with your organization online. Casual Connector (41%) The largest of the three clusters, question after question this group appears to “split the difference” in terms of attitudes and preferences. All Business (30%) Does not appear to be looking for a relationship or emotional connection.
50. “ Thanks to Sea Change, we have undergone a complete rebranding – new logo, new Web site, new face – and developed strategies to engage and involve all of our current members while attracting new ones.”
The first order of business was laying out a road map and getting folks into the habit of working together
The next order of business was building collaborative habits
Photos from the Field Online Webcast – featured two of IRC’s field staff/ photographers discussing what was happening behind the lens of some of IRC’s most riveting photos Goal: Cultivation Results: 750 attendees and over 3,000 downloads of the archived event, additional promotional pick up in art/photography circles
Prior to the webcast, IRC donors and subscribers were asked to vote for their favorite 6 of 12 photos to be discussed during the live webcast.
This is an example of a list building campaign. We recruited a donor to give $1 for every signer of the Iraq Humanitarian pledge. Goal: List building Results: 6,000 new names
![Pioneering E-Philanthropy ,[object Object],Brigham and Women’s Hospital Faulkner Hospital](https://image.slidesharecdn.com/bwf110609f-091106113340-phpapp01/85/Bwf-110609-F-1-320.jpg)
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)