21. Virtual – the “Equarium” www.SeaChangeStrategies.com Visit planning THE HUB Philanthropy Conservation Action Fun Classroom Members’ Entrance Research and Science Enter Here
45. Wired Wealthy Donor Clusters Cluster Analysis Relationship Seeker (29%) Most likely to respond to opportunities to connect emotionally with your organization online. Casual Connector (41%) The largest of the three clusters, question after question this group appears to “split the difference” in terms of attitudes and preferences. All Business (30%) Does not appear to be looking for a relationship or emotional connection.
49. “ Thanks to Sea Change, we have undergone a complete rebranding – new logo, new Web site, new face – and developed strategies to engage and involve all of our current members while attracting new ones.”
The first order of business was laying out a road map and getting folks into the habit of working together
The next order of business was building collaborative habits
Photos from the Field Online Webcast – featured two of IRC’s field staff/ photographers discussing what was happening behind the lens of some of IRC’s most riveting photos Goal: Cultivation Results: 750 attendees and over 3,000 downloads of the archived event, additional promotional pick up in art/photography circles
Prior to the webcast, IRC donors and subscribers were asked to vote for their favorite 6 of 12 photos to be discussed during the live webcast.
This is an example of a list building campaign. We recruited a donor to give $1 for every signer of the Iraq Humanitarian pledge. Goal: List building Results: 6,000 new names